“MICRO-NICHING”Audience “Slices” Specific Problems Novel Solutions

JOINT BLOGGINGShare Audiences Co-Creation Co-Promotion

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BLOG PEP RALLIESInspiring Goal Audience Unity Social Proof

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ADOPT A READERMake It Real Demonstrate Values Valuable Content

GET A NEW ROLE MODELNew Challenges New Perspective New Content

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