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Errrr… Can’t stop!Too busy to do good work?

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Tidal wave on the horizon

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Learn to surf

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CUSTOMER ENGAGEMENT CUSTOMER REACH

REVENUEDRIVER

CUSTOMER EXPERIENCE NEW SKILLS

REQUIRED

DATA TECHNOLOGY

MARKETINGOPERATIONS

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We’re overwhelmed

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1 interruption every 8 minutes

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7 interruptions every hour

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50-60 interruptions every day

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Average interruption: 5 minutesTotaling about 50% of the

average workday

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80% of those interruptions are

typically rated as “little value” or “no value”

This creates approximately

3 hours of wasted time per day

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Step 1 A formula for success

It takes 21 days to develop a new habit

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Make tiny, specific changes in your daily

work habits

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Small wins are a steady application of

a small advantage

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4 5 6 7

11

12

13

14

1098

18

19

20

21

1716

15

Habit 1

Habit 1

Practice 1

21 DAYS to better PPC processes – Day 1

32

@Mturek #MozCon

4 5 6 7

11

12

13

14

1098

18

19

20

21

1716

15

Habit 1

Habit 1

Practice 1

Day 2

3Habit 2

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Day 3

4 5 6 7

11

12

13

14

1098

18

19

20

21

1716

15

Habit 1

Habit 1 Habit 2 Habit 3

Practice 1

@Mturek #MozCon

Habit 1

Habit 8

Habit 15

Habit 2

Habit 9

Habit 16

Habit 3

Habit 10

Habit 17

Habit 4 Habit 5 Habit 6

Habit 11

Habit 18

Habit 12

Habit 19

Habit13

Habit 20

Habit 7

Habit 14

Day 21

21

@Mturek #MozCon

Creating flow in work

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Biggest cause of unproductive work days and wasted time?

49% of workers agree

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Meetings

Take back control of your work day

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How much time do you have to do REAL work?

SCRUM SCRUM SCRUM SCRUM SCRUM

CLIENT MEETING

CLIENT MEETING

TEAM MEETING

UNPLANNED MEETINGINTERNAL MEETING

INTERNAL MEETING

MON TUE WED THU FRI

AH HOC MEETINGNO AGENDA 1:1 WITH MANAGER

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STOP mindlessly accepting meetings

1

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SCRUM

CLIENT MEETING

AH HOC MEETING

AVOID 30MINUTE GAPS

SCRUM SCRUM SCRUM SCRUM SCRUM

CLIENT MEETING

CLIENT MEETING

TEAM MEETING

UNPLANNED MEETINGINTERNAL MEETING

INTERNAL MEETING

MON TUE WED THU FRI

AH HOC MEETINGNO AGENDA 1:1 WITH MANAGER

DECLINE RESCHEDULESUDDEN MEETINGS

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Create blocks of UNINTERRUPTED work 2-4 hours per day

2

Know WHAT to work on

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Every minute spent in planning saves as many as 10 minutes in execution.

– Bryan Tracy <Eat that Frog >

“”

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Practice systematic time planning with lists

3

@Mturek #MozCon

Everything you can think of that you need to do / ad hoc requests

All thepriorities for the month ahead

Plan your entire weekin advance

Items from monthly & weekly lists transferred to your daily list

Master List Monthly List Weekly List Daily List

Avoid distraction during your BLOCKED OFF work time

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SWITCH OFF all pings, popups, notifications

4

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DO NOT check email

5

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Time Yourself – Understand how long work ACTUALLY takes

6

Organize your information

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Use clear naming conventions

7

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Campaign Naming

Structure Engine_Campaign Type_BrandvsNonBrand_Region_Language

ExampleGoogle_Search_Brand_UK_Eng

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Indicate actions in labels / naming schemes

8

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Negative Keyword Lists

Affiliate Keywords > DO NOT BID on these keywords >Apply to all Campaigns

Category Level GDN Kwd Exclusion List > Apply to all Display Campaigns

Non-Supported Operating Systems > Apply to All Campaigns

Strategic > Redirect Traffic to Brand Campaigns >Apply to Non-Brand Campaigns

NEGATIVE KEYWORD LIST KEYWORDS CAMPAIGNS

28140

145 40

130140

175 25

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Email is NOT a storage container.

It’s a shipping container

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Extract critical information from your inbox

9

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Document management

platform

Master task list

Master knowledge

base

INBOX

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Label file names with clear purpose

10

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001 – Client_MASTER

002 – Reporting

001 – Weekly Report

Date_Client-Name_Report-

Name

002 – Monthly Report

003 – Analysis

001 – Hawaii-Budget-Analysis

Date_Client-Name_Purpose-

of-file

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Set up a master client knowledge base Add to it daily

11

@Mturek #MozCon

CLIENT PRODUCT DETAILS

TAGGINGSTRUCTURE

ACCOUNT STRUCTU

RE

MARKETS

CAMPAIGN

SETTINGS

LANDING PAGE

REPOSITORY

CAMPAIGN REPOSITOR

Y

MASTERKNOWLEDG

EBASE

NEGATIVE KEYWORD STRATEGY

Understand Interdependencies

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Use a change sheet to track team actions

12

@Mturek #MozCon

Account Change Sheet

DateAction Taken by

Channel Campaign Action Description

5/7/15 Matt AdWordsg_search_nb_ca_eng

Created new ad group ‘digital agency Seattle’

6/7/15 Tim AdWordsg_search_nb_us_eng

Reduced Budget from $400 to $200

7/7/15 Matt AdWordsBusiness Campaigns

Adjusted min bids by 5-10%

Communicate, about the right things, in the right places

Emails multiply like rabbits. We chase them up to 50 times a day!

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Write meaningful & articulate subject lines

13

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Next Week

New Message

Recipients

Subject

MozCon | Tuesday Weekly Meeting Reschedule

New Message

Recipients

Subject

Client / Project Name | Purpose of Email

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Compartmentalize your communication

14

@Mturek #MozCon

Project Management Tool Group Chat Tool Face-to-face / Phone

Projects / task allocation

Project related communication

Do I need to send that email?

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Use a shared Google doc to collaborate on & house agendas

15

Shave off seconds

16

Bookmark frequently used programs

17

Pocket articles / whitepapers & blogs

@Mturek #MozCon

18

Use a password management tool

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Standardize

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Every time you complete a repeatable task – add instructions to it. Even just one sentence.

19

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Use a project brief for all new projects / tests / campaigns

20

@Mturek #MozCon

PROJECT BRIEF

Project Objective

Key Dates

Key Contacts

Target Audience

KPI Measures

Markets

Reference Documentation

21

Set aside 30 minutes a day to update your skills

@Mturek #MozCon

Day 0: Commit