The changing role of the intranet managerAllan TannerSenior Digital Manager, Global Communications

About me

Very brief CV:

• 1999 – Scottish Tourist Board extranet

• 2003 – Citizens Advice Scotland intranet

• 2006 – Forestry Commission Scotland website and intranet

• 2013 – Standard Life intranet• 30 month project to provide group-

wide site (6,500 users)• Delivered March 2016 (piloted

December 2015)

Based in Edinburgh, Scotland

Part of Global Communications

Team of three

Responsibilities include:• Intranet• Standardlife.com• Standards/governance• Internal channels

What is an intranet manager?

Quick survey i the room

Quick survey

DiplomatDK: Diplomat/mægler

What is an intranet manager?

Service providerDK: Service udbyder/provider

What is an intranet manager?

PoliticianDK: Formidler

What is an intranet manager?

IT supportDK: IT-support

What is an intranet manager?

CommunicatorDK: Kommunikatør

What is an intranet manager?

ExpertDK: Ekspert

What is an intranet manager?

Change manager

What is an intranet manager?

Quick survey i the room

A bit of everything

What is an intranet manager?

Quick survey i the room

What is an intranet manager?

‘“If you are about to begin your first intranet project, you need to gather together people

of diverse skills: computer geeks, artists, diplomats, and negotiators …if you will be successful” That is as true today as it was

perceptive in 1996.’

Martin White, Intranet Focus, quoting David Strom from a 1996 Forbes article in http://www.intranetfocus.com/archives/2686

What is an intranet manager?

“the intranet manager role boasts a broad skill base and the intranet team an

impressive set of competencies including governance, stakeholder management,

content, technology, training, user experience (UX) and adoption.”

Elizabeth Marsh, ‘‘Becoming a digital workplace leader: the big shift from intranet management’http://digitalworkplacegroup.com/resources/download-reports/becoming-a-digital-workplace-leader

What is the context for the

role?

Things keep changing

Passive• Flat HTML sites• Information to be

consumed

Interactive• Multimedia• Advent of user

generated content• Web 2.0

Collaborative• social media • collaboration

tools • digital workplace

First external, then internal

The future of intranets?

“Don’t think of intranet in the middle of your digital workplace…think of how to enable the

flow between people and content”

The future of intranets is “Intelligent assistance”

Sam Marshall, Clearbox Consulting, from ‘If work was so great we’d do it for free’ https://www.slideshare.net/slideshow/embed_code/key/KTNy7PYJxDiYc7

See also article by David Lavenda http://www.cmswire.com/digital-workplace/the-future-of-work-will-look-a-lot-like-todays-customer-experience/ which references virtual assistants as part of the digital workplace.

Digital Workplace Managers?

Intranet and browser-based employee tools

Apps and other services.

“As digital workplace practice matures, it can be expected that momentum will build, with intranet roles and teams changing in scope accordingly.”Elizabeth Marsh, ‘‘Becoming a digital workplace leader: the big shift from intranet management’http://digitalworkplacegroup.com/resources/download-reports/becoming-a-digital-workplace-leader

Reality check?

It’s not going to be easy to get there.

Barriers:• Asking the business to change is difficult• Many different service owners • Business is focussed on external digital innovation• IT processes etc. not set up well for digital

It’s a ‘long game’

But it’s an opportunity

Even if this isn’t happening at the moment, let’s make the role

fit for the future.

It is ours to shape.

‘It’s time to get above ourselves’

Be the expert

‘It’s time to get above ourselves’

Take ownership

‘It’s time to get above ourselves’

Make governance

work

Intranet Steering Group

Governance (current CSAs to evidence the Digital Governance Framework)

Channel owner forum

Quarterly

Platform owner meeting

Monthly

Chair: Mark Dixon GC Representation:

Graeme McEwan(w/f Allan Tanner)

Chair: Mandy MungallGC Representation:

Allan Tanner(w/f Neil Thomson)

Intranet Steering GroupQuarterly

Attendees: Allan Tanner (Chair and Platform Owner) Neil Thomson, Darren Main (Digital Team)

Greig Rutherford (Business sponsor)Neil Homer (ITAD), Lisa Constanza (Internal

Communications), Pamela Smith (People Function)

Governance forums Intranet Steering Group

IT

OTHER INFLUENCERS

Supporting groups or meetings

Sets direction and strategy; oversees the management

and operation of our intranet

CSA name: (Stan) for Digital Governance Framework - Allan Tanner

CSA name: (Corporate Content) for Digital Governance Framework – Ewan Ashford

Global CommsDigital steering group meetings

(monthly)

Operational IT meeting

(monthly call)

Risk Other stakeholders

Stan news editorial Board(thrice weekly)

Portfolio board

Digital Leadership

Group

Intranet working group(monthly)

‘It’s time to get above ourselves’

Talk about risk

Final thoughts

“it is fundamentally about stepping up to a

leadership role in the digital world of work.”

Elizabeth Marsh, ‘‘Becoming a digital workplace leader: the big shift from intranet management’http://digitalworkplacegroup.com/resources/download-reports/becoming-a-digital-workplace-leader

Thank you very much

Get in touch:

Allan_tanner@standardlife.com

Twitter: @weesandy

Or find me on LinkedIn.