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How Two HubSpot Customers Transformed Their Businesses with Inbound

Tom Schwab - Goodbye Crutches@TMSchwab

Dmitriy Peregudov – GiftBasketsOverseas.com@giftsoverseas

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An American INBOUND Success Story

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SUCCESS IS THE CONTINUAL PURSUIT OFA WORTHWHILE GOAL

Instant Success

–Dan MillerAuthor of NYT Best Seller

48 Days to the Work You Love

“”

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Red Blooded American

AMERICAN’S WILL ALWAYS DO THE

RIGHT THING AFTER THEY’VE TRIED

EVERYTHING ELSE.

“

”–Winston Churchill

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CHASING A TRANSACTION

IS NOT THE SAME THING

AS GROWINGA BUSINESS

Before Inbound Marketing:

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Year 1:

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Blogs that answered questions

General Offers

Generic Follow Up

successEveryone receives the

same follow up,Impersonal

communication

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Year 2:

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Persona Driven Content

Blogs thattold stories

Personalization

User generatedcontent

SUCCESS

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Year 3:

UnstoppableMomentum

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CAMPAIGNS

SYSTEMIC SUCCESS

Highly plannedProfessionally ExecutedScalable and EfficientMaximizing Learning

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How You Can Accelerate Your GrowthFOCUS ON THEUNCHANGINGSTRATEGY

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And Always Be Ahead of Your Competitors

Audio | Video | Micro personalization

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UNSTOPABLE SUCCESS

Content is the Fuel ThatPowers The

Inbound Engine

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What do we do?• 1000s of Gifts

• Delivered in 2-3 days

• In 200+ Countries

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Our Challenges

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GiftBasketsOverseas’ Customers

Hosted Storefront Program

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GiftBasketsOverseas.com’s Properties

7 languages Corporate Solutions Website7 Doubled 4 Niche Sites

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Develop unified, cost effective ways to connect with

audiences

GiftBasketsOverseas.com’s Challenge

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2 Before Inbound:Interrupting everyone, talking about everything

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1. Sent emails blasts about all major holidays to the full list of subscribers

2. Displayed generic LPs regardless of the past order history & preferences

3. Used a manual cart abandonment flow

How did we get by ?

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3 Our Hubspot Experience

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• Holiday interest lists

• Past senders to/from particular

country

• Corporate & Personal Senders

• Language-based lists

Newsletters & International holidays

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• Personal or Corporate Landing Pages

• Countries displayed based on their past

order history

• Currencies stored in the HS database for

custom checkout

Personalization for Returning Clients

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Workflow: Shopping Cart Abandonment

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Workflow: Live Chat Follow-up

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Workflow: Win back Campaign

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• Hubspot Score

• RFM Score:

• Recent Engagement• Frequency• Monetary Value

Sales: Lead Scoring & Prioritizing

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• Sale attribution

• Lead distribution

• Performance measurement: by

sales person & by team

Sales: Tracking & Follow-up

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1.Persona based page personalization.

2.Repeat purchase incentive workflow.

3.All aboard: training everyone in the team.

What is planned ahead?

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THANK YOU

Tom Schwab Goodbye Crutches@TMSchwab

Dmitriy Peregudov GiftBasketsOverseas.com@giftsoverseas