Samantha Schofield

TOKYO FASHION WEEK 2012-13 AUTUMN/WINTER

HISTORY OF FASHION WEEK IN TOKYO• First one October 2005.

• Name changed to Mercedes-Benz Fashion Week.

• Mercedes-Benz now owns it.

• Shows what’s “in” and “out”.

• Previews the show to audience weeks before.

• Covered in magazines such as Vogue.

WHEN IS FASHION WEEK?• Fall: October 13 (Sat) - October 20 (Sat), 2012

• Spring 2013

DESIGNERS• Hokuto Katsui

• Nao Yagi

• Kunihiko Morinaga

• Yosuke Aizawa

• American Apparel

• Beautiful people

• CUNE

• And others

RUNWAY VIDEO• http://www.versace.com/en/women-fashion-and-accessories/fw-2012-13/fashion-show-

video

SPONSORS• Mercedes-Benz

• Japan Fashion Week Organization (JFW Organization)

• Shibuya Hikarie

WHO ATTENDS• People who are invited by the designers and sponsors

HOW TO GET TICKETS• You can go on the Mercedes-Benz Japanese Fashion Week website

• Most people are just invited

TRENDS• Jackets

• Mostly unique clothing

• You wouldn’t see people at school wearing this kind of clothing