Post on 08-May-2015
description
eBooks and AppsManaging the Collaborative Publisher/Developer Relationship
Rana DiOrio | Chintu Parikh | Dominique Raccah
eBooks and AppsManaging Publisher/Developer Relationship
Agenda
Panelist introductions Market Landscape: Children’s Book apps and eBooks Strategic options for Publishers What to look for in a developer partner Case study: Little Pickle Press and Kite Readers Case study: Sourcebooks and Kite Readers Q & A
eBooks and AppsManaging Publisher/Developer Relationship
MARKET LANDSCAPE
eBooks and AppsManaging Publisher/Developer Relationship
eBooks and AppsManaging Publisher/Developer Relationship
App & eBook Store Statistics
App Stores*
• Apple App Store• 580K+ Active• 61K Book Cat. (10.4%)• 6K** Children’s books
• Google Play Store• 405K Total• 30K Books & Reference
• Nook Apps• 3200+ Total• 1100+ Children's
• Amazon App Store• 31K Total• 3.4K Books & Comics• 470 Children's
eBook Stores*
• iBookstore• 2500+ picture books• 990+ Enhanced children’s
• Nook Kids• 1680+ picture books• 660+ Read To Me• 40+ Read & Play
• Kindle Fire• 980+ children’s books
* Data as of 03/15/2012 **Estimate
eBooks and AppsManaging Publisher/Developer Relationship
Strategic Options for a Publisher
• License• Outsource development• Partnership• Subsidized development fee• Revenue share on sales• Co-development & co-marketing
eBooks and AppsManaging Publisher/Developer Relationship
Developer Considerations
• Development capabilities• Features supported• Platforms/devices supported
• Cost and business model• Creative capabilities• Marketing capabilities• App store connections• Marketing leverage
eBooks and AppsManaging Publisher/Developer Relationship
CASE STUDYLittle Pickle Press and Kite Readers
eBooks and AppsManaging Publisher/Developer Relationship
DEMONSTRATIONBeing Global App On iPad
Being Global
eBooks and AppsManaging Publisher/Developer Relationship
Areas of Collaboration
• Preliminary requirements • Initial design• Content• Leverage existing digital assets • Additional content developed• Outsourced graphic artist• Voice over recordings
• Initial development and feedback• Development of additional features and products • App review sessions• Education specialist• Focused group testing
• Marketing
eBooks and AppsManaging Publisher/Developer Relationship
Where are we now?
Apps• Being Global [at Macworld 01/26/12]• Featured by Google, Barnes & Noble, Macworld and Sony• Bologna Digital Ragazzi and Appy Award Finalist
• YFEB: In development
eBooks• Entire catalog live on iBookstore, Nook Kids and Kindle
Fire [February/March 2012]• eBooks featured within iBookstore & Nook Kids
eBooks and AppsManaging Publisher/Developer Relationship
CASE STUDYSourcebooks and Kite Readers
eBooks and AppsManaging Publisher/Developer Relationship
DEMONSTRATIONMrs. Claus Fixed Layout eBook On iPad
eBooks and AppsManaging Publisher/Developer Relationship
Areas of Collaboration
• Preliminary requirements • Initial design• Content• Leverage existing digital assets • Voice over recordings
• Development and feedback• Marketing• Reviews• eBook store placements
• Best seller on Nook
eBooks and AppsManaging Publisher/Developer Relationship
Q & A