Toby Segaran, Freebase

The ecosystem ofbusiness and social data

http://kiwitobes.com/ecosystem

Communities form around things

Why data?

Ok, then, how?

Find it free!

Get it from users

Buy it

Steal it

A story...

So am I allowed to buy anything?

“That stuff is bad for you”

“The company

are polluters”

“I heard they support

Republicans”

“I think the CEO works with Rumsfeld”

Who makes Mountain Dew?

My purchase

bought atmade by?

Trademark search

http://uspto.gov

Pepsico!

Trademark search

Also, 02.01.33 “Grotesque Men”

Some other codes

Historical and daily updates

For the low price...

What can we learn about the companies?

Two companies

Industry, Address, and SEC Filings

EDGAR

http://kiwitobes.com/industry_mashup

Beverage Companies

SEC 14(a)

EDGAR

Transition Pointhttp://kiwitobes.com/

Board members, location, revenue

Back to my MD

Dina DublonVictor J. DzauRay L. Hunt

$48.8 billion

Purchase, NY

David GlassJames BreyerM. Michele Burns

$397.4 billion

Bentonville, AR

http://opensecrets.org

Next up, politics

http://freebase.com/view/en/pepsico

And a plug...

Big box stores like Republicans!

“Variety Stores”

The plot thickens...

Let’s look at pollution...

Dina DublonVictor J. DzauRay L. Hunt

$48.8 billion

Purchase, NY

David GlassJames BreyerM. Michele Burns

$397.4 billion

Bentonville, AR

Dick Lugar (R-IN)Danny K. Davis (D-IL)Solomon Ortiz (D-TX)

Blanche Lincoln (D-AR)Sam Brownback (R-KS)Susan Collins (R-ME)

Facilities in NY and AR

Emissions

Number of “short tons” (2000lbs)

EPA Data

Note that the CO2 output isn’t much more than one car.

The NOx output, however, is higher

Note that the CO2 output isn’t much more than one car.

The NOx output, however, is higher

http://www.epa.gov/ttn/chief/eiinformation.html

Also downloadable

Starting to get messy

What about the actual beverage?

Dina DublonVictor J. DzauRay L. Hunt

$48.8 billion

Purchase, NY

David GlassJames BreyerM. Michele Burns

$397.4 billion

Bentonville, AR

Dick Lugar (R-IN)Danny K. Davis (D-IL)Solomon Ortiz (D-TX)

Blanche Lincoln (D-AR)Sam Brownback (R-KS)Susan Collins (R-ME)

11000lbs CO25000lbs NOx

http://ars.usda.gov/Services/docs.htm?docid=17032

Nutritional dataSadly, EXE files only, self decompressingSadly, EXE files only, self decompressing

199.133.10.140/codesearchwebapp/codesearch.aspx

Food search tool

Sugar, calcium, alcohol and 20 kinds of fat

Lots of data...

the things you find in government databases

It’s amazing...

A bigger picture

Let’s take this even further...

Dina DublonVictor J. DzauRay L. Hunt

$48.8 billion

Purchase, NY

David GlassJames BreyerM. Michele Burns

$397.4 billion

Bentonville, AR

Dick Lugar (R-IN)Danny K. Davis (D-IL)Solomon Ortiz (D-TX)

Blanche Lincoln (D-AR)Sam Brownback (R-KS)Susan Collins (R-ME)

11000lbs CO25000lbs NOx

200 calories50g sugar00g fat

What’s Purchase, NY like?

I heart

Is it close to New York city?

What restaurants are in New York?

Lots and lots of files

US Census Bureau

Data to cater to anyone’s tastes

Westchester county

http://geonames.usgs.gov/pls/gnispublic

US GNIS

Maps names to geolocations

US GNIS

As the crow flies, or you could try TIGER/Line

Distance to NYC

Purchase, NY41.04, -73.71

Manhattan, NY40.77, -73.97

22.9 miles

Over 22,000 venues!

NYC Health Dept.

Perhaps you’d like to do the New York one?

A sketchiness map

8 databases - really just a microcosm

The ecosystem

There’s lots of hidden potential

It’s better with dataYour site will be better

You need to get it somewhere

There’s lots free stuff

Questions?

toby@segaran.com

http://kiwitobes.com/ecosystem

Transition Point

Master Slide