Mobile and social media – Sort the facts from the hype

December 1, 2011

Tnooz & Sabre Webinar

Kevin May

Tnooz Editor & co-founder / Moderator

Gene Quinn

Tnooz CEO & co-founder / Producer

Mobile and social media – Sort the facts from the hype

Tnooz & Sabre Webinar

Poll no. 1

Mobile : Sort the facts from the hype

Will Pinnell

Director, Mobile Strategy & Traveler Solutions

0

1

2

3

4

Cars PCs Telephones Credit Cards TVs Mobile Phones

0.8B 0.9B

1.38B 1.4B 1.5B

3.3B

5

Moving to 5 billion within the next 3 years…

Source: Nielsen

Mobile Web Users

> 1 Billion

Smartphones & Tablets Proliferate Globally

6 6

Mobile shoppers are expected to spend $119

billion globally on goods and services in 2015, up from $12 billion in 2009

Source: ABI Research

Source: Phocuswright

Mobile Travel Spend in 2010

$180M

Mobile Transactions Continue to Accelerate

7

Global Text Messaging Exploding

Wireless consumers now send more than 26 billion text

messages per day and 1 billion picture and multimedia

messages per day (a 300% growth from last year). Source: Taptu

8

Tablet Growth Outstrips Smartphones

67 Million Tablet Devices Shipped by

End of Year

9

Social Media is Pervasive

Travel is seeing a convergence like other areas of mobility

SO LO MO

10

Social Local Mobile

7 Mobile Trends of the Future

11

1. 3-Dimensional Maps

Google Maps for Android 12

2. Live Visual Language Translation

WordLens 13

3. Non-GPS Landmark Recognition

Google Goggles for Android 14

4. Facial Recognition

Facebook Mobile 15

5. Monocular 3D Glasses-Free

i3D Concept 16

6. NFC & Mobile Payments

Google Wallet

7. Document Ubiquity & Available Everywhere

Apple iCloud 18

Understanding Travelers Sabre’s Commitment to

An appropriate philosophy…

20

“You can’t just ask customers what they want

and then try to give that to them. By the time you get it built, they’ll want something new…”

Features (% Rated 6,7 on Interest) 2011 2009 2007 Road

Warrior

Casual

Corporate Leisure NA S-PAC LA EMEA

Base: 803 800 745 237 256 310 202 200 201 200

Baggage tracker information 66 57 58 71 69 56 63 56 78 56

Receive driving directions to a specific

destination 66 57 52 69 72 55 62 52 80 55

Flight notification 65 60 62 70 67 58 62 56 80 53

Ability to add/change flight seats 64 64 57 72 67 52 58 57 79 55

Auto re-accommodation 64 63 59 74 67 52 58 51 82 55

Access to frequent flyer or rewards

account 61 54 NEW 70 63 48 57 49 78 46

Ability to request/book flight upgrades 61 53 52 67 67 47 60 53 75 47

Reserve taxi/ground transportation 57 46 NEW 60 65 45 52 45 71 50

Receive destination specific offers from

local businesses 57 33 39 63 62 44 53 37 77 41

Send itinerary through mobile device to

a friend via e-mail or SMS 55 45 50 59 59 46 53 49 69 43

•

55% use a trip checklist, 44% in 2009 69% interested in information sent to take a virtual trip of your location, 71% interested to receive highly targeted and discounted offers based on places you have

been and expressed interest 55% interested in discovering daily travel deals & weekend get-aways

Sabre is well positioned to understand both what operators & cruise lines & travelers need

Understanding Travelers through Global Surveys

21

Defining & Segmenting Travelers

22

Defining & Segmenting Travelers

23

Defining & Segmenting Travelers

24

Shop/ Book Air

25

Shop/ Book Hotel & Ground

26

Traveler Extras

27

Traveler Extras

28

Traveler Extras

29

Social Media Usage

30

Social Media Usage

31

Understanding Travelers through TripCase

Targeted messaging yields unbelievably high click-through rates

Thousands of suggestions & feedback comments from travelers per month submitted through the App stores, the app, and social media outlets

Dynamic tools within the product are built and change based on what travelers tell us

Sabre is well positioned to understand what travelers both want and need

32

TripCase

Bringing Innovation to Market through

TripCase - Regarded as one of the World’s Top Travel Products

34

35

Web

BlackBerry

iPhone

Android

Hotel CRS’s Agency mid-office Activity Attractions Cruise Ferry Food & Drink Ground Transportation Meetings Rail

36

37

Enhance Capabilities Understanding Needs of Agencies & Travelers to

Sabre’s Portfolio of Traveler-Facing Products

39

Sabre Virtually There is the world’s number one document delivery and itinerary service that extends the agency brand and service.

GetThere Mobile is an extension of the world’s leading travel and meeting management solution.

TripCase is a world-class consumer app that enables travelers to manage their trips from any booking source.

Announcing…

40

The Traveler of the Near Future Our Vision

Concepts Explored

Intelligent Contextual Systems Advanced Shopping and Booking Capabilities Airline Employee Assignments via Mobile RFID usage and Biometric Security M-Commerce and Mobile Wallet Telepresence and Virtual Meetings Airline Portal for Meals & Entertainment Virtual Hotel Concierge

42

http://www.youtube.com/sabretravelnetwork

Thank You

43

Will Pinnell Director, Mobile Strategy & Traveler Solutions Sabre M: (817) 658-8787 E: will.pinnell@sabre.com

Mobile and social media – Sort the facts from the hype

Tnooz & Sabre Webinar

Poll no. 2

45

46

Social media

stats

1.2 billion people Globally using social media

47

48

49

50

51

*Gartner 2011

52

Semiocast – Oct 2011 53

54

55

*Accenture 2011 B2B Social Media Adoption Study 56

*AllFacebook.com, 2011 57

AllFacebook.com - 2011 58

59

The Realtime Report - 2011 60

*WTM 2011

61

62

63

64

65

66

67

Gartner 2011 68

69

Gartner 2011

70

*Buddy Media October 2011 State of Social Commerce 71

72

73

74

75

Social commerce automation

76

77

Social commerce automation

78

79

TIMELINE NARRATIVES

80

81

82

Mobile and social media – Sort the facts from the hype

Tnooz & Sabre Webinar

Q & A

Mobile and social media – Sort the facts from the hype

Tnooz & Sabre Webinar

Thank You!

A webinar replay will be available on tnooz.com in a few days

Please send your questions to Kevin May, kevin@tnooz.com