We are the Audience

Canada’s leading IR firm

120 clients

50 people

4 offices

Strong capital market knowledge

Client focused and proactive

Comprehensive suite of services

Strong investment community/media relationships

Equicom Advantage

We make public companies better at being public

The Right

MessageThe Right

Audience2Keys

In-house capabilities

Creative Services Investor Relations

Full service offering

Customized programs

All-inclusive monthly fee

Print/New media

Live events

Individual projects quoted separately

Our Philosophy

Consistent communication

Set expectations

Articulate events in the context of

the overall business

plan/vision Establish milestones and strategic vision

Long-term and loyal stakeholders

Credibility

Investor Relations Services

We build tailored IR programs to meet individual client needs

Market messaging

Content development

Manage expectations

Financial media relations

Social media

Shareholder inquiries

Administrative support

Proactive Investor Relations

Unparalleledrelationships

Bankers

Analysts

Retail Brokers

Fund managers

Outreach

Feedback

‘On The Radar’

Print and New Media Combne strategic

messaging with design

Full turn-key services

Graphic design

Project management

Content development

Presentations series to 40-50 targeted brokers

Monthly Toronto, Montreal, Calgary, and Vancouver

Full feedback report

Presentation posted on TMXMoney.com

The ‘Investor Scorecard’

Print and New Media Combne strategic

messaging with design

Full turn-key services

Graphic design

Project management

Content development

Companies with limited coverage

Provides objective review vs peers

Broadly disseminated

Posted on TMXMoney.com

Formulate web strategy

Social media driven

Broad distribution of information

Increase retail following

Web 2.0

Ensure maximum visibility

Video

CEO Interviews

Full Animation

Corporate Videos

Quarterly Updates

Equicom programs

executionstrategic plan measurement

messages

objectives

tactics

calendar

roadshow

media plan

disclosure

best practices

feedback

perceptions

objectives

enhance message

Desired results

long-term short-term

well understood long term vision

consistent message across communication platforms

awareness on ‘the street’

cost savings

enhanced liquidity / reduced volatility

improved feedback from investment community

increased analyst coverage

improved valuation multiples vs. peer group

Strategic Design

Strategic Design - Messaging

Right Information, Rapidly

transferred with High Recall

Strategic Design: Print and New Media

Print and New Media Combne strategic

messaging with design

Full turn-key services

Graphic design

Project management

Content development

Combine strategic messaging with design

Full turn-key services

Graphic design

Project management

Content development

Live Events

Print and New Media Combne strategic

messaging with design

Full turn-key services

Graphic design

Project management

Content development

Annual meetings

IPO Roadshows

Analyst Days

Non-Deal Roadshows

Complete solution

Equicom process

Reporting Account Management

Dedicated team

Ensures execution of strategy

Coordinates internal team

Equicom activities

Feedback

Program adjustments

Why Equicom

Team of specialists

Enhanced market perspective

Established communications channels

Trusted name in the capital markets

Cost effective

Experience

Build your equity,using ours

select clients