Post on 16-Apr-2017
Effective Web Marketing for International Audiences
Tlalit Prescher
VP Marketing
Cal – Int’l
MIT Forum July 2008
Agenda
• Adjusting your messages to different audiences
• Different marketing channels to different audiences
• Cultural differences impact on message and channel
• Global marketing via local marketing
Adjusting your messages to different audience
• Language• Look and Feel• Customer Behavior• Customer Status (new,
current, inactive)
AOL. Com Vs. AOL.co.uk
Different marketing channels for different audiences
• SEO• Media Buying• E-mail Marketing • Affiliates program• Viral marketing• PR• Blogs• Additional tools (popups, messages on
the website, toolbar etc.)
A visitor to your landing page decides whether or not to stay within 8 seconds.
As many as 50% of users bail after just a glance.
Users are asking themselves:
– “Am I in the right place?”– “Does this place match what I was hoping to see?– “Should I bother reading or click away immediately?”
8 Seconds!
First Impressions: Users move fast
Landing pages
What is Conversion Rate?
The percentage of people who see your offer who actually do what you're asking them to do.
• Virtual prepaid card• Reloadable and non reloadable
card
wwwcard
Culture differences
Thank you
www.www-card.com