Tips/Best Practice - IAB · 0.002% 0.002% 0.001% 0.001% 0.001% 0.001% 0.001% Android iPhone Media...

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73.3% 70.0%

63.3%

46.7% 43.3% 43.3%

26.7%

13.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

AudienceTargeting

RON Channels In App vs.Browser

Device Specific Location BasedTargeting

Cross-DeviceTargeting

SearchRetargeting

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Note: •

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• Low-res

• Smaller file size

• Higher-res

• Bigger file size

ok

Smartphone users spend

up to 5x more time per

month using apps than

they do using mobile web.

Design with device in mind:

Cross-Screen Creative

for Agencies and Brands

Tuesday, May 13, 2014

Nintendo: Luigi’s Mansion

• Engagement rate = 8%

2x the C.E.C benchmark

• Entertainment and

Gaming sites drove

best performance

• iOS device users

more likely to engage

http://demo.tremormedia.com/creative/cat/demo/index.php?cu=15141

http://demo.tremormedia.com/creative/cat/demo/index.php?cu=15141&ipad

HBO Latino Game of Thrones

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3x Tremor Video

Entertainment Benchmark

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Ford: Lincoln MKZ

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5x

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3x

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David Sanderson Sr. Director, Creative Strategy DSanderson@Tremorvideo.com

Engaging creative

+ precision targeting

= ads people love

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http://www.iab.net/mobilecenter/makemobilework/webinars

mailto:Belinda@iab.net

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