Tips and tweaks on Migrating to

Magento!

Paul Ryazanov

Director of marketing

QuartSoft Corp.

T. 380 (95) 140-07-16

pr@quartsoft.com

quartsoft.com

Oleg Cherevatyy

Commercial Director

Cart2Cart product

oleg@shopping-cart-migration.com

shopping-cart-migration.com

Reason for migration?

2

Migrate from

3

Migrate to

4

Migration plan

5

- Analyze current

store

- Prepare webhosting

- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

Migration plan

6

- Analyze current

store

- Prepare webhosting

- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

Analyze current store

Pros and cons of current site

7

- Features you don’t use

anymore

- Features you are using

- Features your customers

want

- Usability report

Analyze current store

Analyze traffic

8

- Traffic report

(for 3-6 recent months)

- Countries sending traffic

(you may want to add languages in Magento)

- Paid and organic traffic

Analyze current store

Report from Search engines

9

- Traffic from different SE

- Keywords rank in SE and

position

- PR of current website

- PPC campaign data

Analyze current store

ROI

10

- Amount of sales report

- Repeated sales

- Average bill

- % conversion

Analyze current store

Link report

11

- Sitemap

- Internal links and cross

linking

- Incoming links

Migration plan

12

- Analyze current

store

- Prepare webhosting

- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

Prepare webhosting

Hosting requirements

13

- VPS

- Apache 2.x, Nginx

- PHP 5.2.13+ (safe_mode off)

- MySQL 4.1.20+ (InnoDB storage engine)

- Ability to run scheduled jobs (crontab)

- Ability to override options in

.htaccess files

Prepare webhosting

Access requirements

14

- Domain control

panel

- Hosting control

panel

- SSH

- FTP

Prepare webhosting

Webhosting Settings

15

- Magento installation

- SSL certificates

- Specific server settings

(memory_limit no less than 512Mb, separate server for static/database is

recommended)

Migration plan

16

- Analyze current

store

- Prepare webhosting

- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

Customize Magento

UI Design

17

- Improve design – keep good and do

the best

- Use the Magento Theme

- Utilize Magento templates

- Transfer a couple of products,

content to test

Customize Magento

Core Modules Configuration

18

- Shipping module

(USPS, UPS, FedEx, DHL and other)

- Payment gateways

(PayPal, Google, Authorize.net,

Moneybookers)

- SEO components

(Friendly Url, Meta, Permalinks)

Customize Magento

Add-On Modules Configuration

19

Customize Magento

Canonical URL for Magento

20

This extension adds the new

canonical links to the head

of your Magento pages

http://www.magentocommerce.com/mag

ento-connect/canonical-url-for-

magento.html

Customize Magento

MetaRobots

21

There's no easy way to

control meta robots tags to

Magento pages, unless of

course, when you install

this module.

http://www.magentocommerce.com/mag

ento-connect/yoast-metarobots.html

Customize Magento

Google AdWords Conversion

Tracking

22

This module integrates

Google AdWords Conversion

Tracking into Magento. It

will add the conversion

tracking code to the

onepage checkout success

page.

http://www.magentocommerce.com/mag

ento-connect/luka-google-adwords-

conversion-tracking.html

Customize Magento

Social Booster

23

Everyone knows how social media

optimization (SMO) is highly

important for the site. Nowadays,

when millions of people are

connected in social networks,

share news, images, articles and

just chatting, the next major

challenge for online business is

to leverage all this to develop

the business.

http://www.magentocommerce.com/magento-

connect/social-booster.html

Customize Magento

Data Feed Manager

24

Create csv, txt and xml data

feeds for any search engines,

shopping engines or market

places.

http://www.magentocommerce.com/magento-

connect/data-feed-manager.html

Customize Magento

OneStep Checkout Extension

25

This OneStep Checkout

extension will increase

your sales by combining 6

steps in checkout process

to 1.

http://www.magentocommerce.com/m

agento-connect/i-checkout-

onestep-checkout-extension.html

Customize Magento

Gift Certification

26

Allow your customers to

purchase and use Gift

Certificates.

http://www.magentocommerce.com/m

agento-connect/unirgy-

giftcert.html

Customize Magento

Magento Optimization

27

Customize Magento

Speedster

28

Speed up your store by

combining, compressing and

caching JS and CSS.

http://www.magentocommerce.com/magent

o-connect/fooman-speedster.html

Customize Magento

HTML Minification

29

Simple and light extension

which minifies HTML. It

reduces html document size

by approx. 10 - 15%.

http://www.magentocommerce.com/mage

nto-connect/html-minification-by-

jemoon.html

Customize Magento

Nitrogento

30

Nitrogento is made to

Boost Magento page load

time through many

optimization mechanisms.

http://www.magentocommerce.com/ma

gento-connect/nitrogento.html

Migration plan

31

- Analyze current

store

- Prepare webhosting

- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

Verify SEO

Content

32

- Keep optimized content

- Create more valuable

pages

- Check Meta Title and

Description

- Alt tags for images

Verify SEO

URL Migration

33

- SEO friendly URLs

- 301 redirect from old URL’s to new

ones

- Custom 404 error page (track non-linked URLs)

- Robots.txt file (make sure its open for bots)

Verify SEO

Migration to a New Domain

34

- Point domain to new hosting

- Verify ownership – google webmaster

- Handle the www vs. non-www issue

- Protect folder with .htaccess /

robots.txt

(until you are ready to go live)

Verify SEO

Final Steps

35

- Install Google Analytics

- Submit a sitemap to Google Webmaster

Tools

- Set up the domain redirect

Migration plan

36

- Analyze current

store

- Prepare webhosting

- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

Data migration

What to move

37

Products and images - attributes, configurable products

- downloadable, bundle, virtual and

group products

- Categories and images

- Customers

- Orders

- and others

Data migration

Potential problems

38

- Manual data transfer is time

consuming

- Password encryption

- Different structure

- Missing fields

- Incomplete transfer

- Duplicate data

- Language and charset

- Currency and taxes

Data migration

Transfer process

39

- Research existing structure

- Link old architecture with Magento

structure

- Prepare migration script(s)

- Organize test transfer

- Verify migrated data

- Run “live” migration once you are

ready

40

-34 carts supported, 9000 successful migrations

- Pros and Cons

- Fully automated data migration of products,

categories, customers, orders etc.

- Migration Price Estimator

- Free Demo Migration

- Assisted Migration Service

Migration plan

41

- Analyze current

store

- Prepare webhosting

- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

Store launch

Final testing

42

- Step off and back in few days

- Verify website functionality (emails,

forms etc.)

- Verify data

- Make sure payment gateway switched to

“live”

Store launch

Activation schedule

43

- Set date and time

- Estimate downtime (if any) and

deadline

- Announce at old website

- Notification to customers

Store launch

Activation process

44

- Update domain TTL to 1 hour

- Backup old data and files to subdomain

- Stop modifications and checkout at old

website

- Migrate data

- Setup redirect / switch NS to new site

- Notification to customers

Migration plan

45

- Analyze current

store

- Prepare webhosting

- Customize Magento

- Verify SEO

- Data migration

- Store launch

- Post migration

Post migration

Post-migration monitoring

46

- Check pages in Google are properly

linked

- Check all files are there

- Check report of 404 pages and fix

issues if any

- Monitor PR

- Monitor traffic

- Monitor ROI

- Talk to customers and get feedbacks

Results

47

Bonus

48

Bonus from QuartSoft:

Buy one extension and get another one for free

http://www.magentocommerce.com/magento-

connect/developer/QuartSoft

Bonus from Cart2Cart:

20% off for data migration with Cart2Cart, Store

Manager for Magento

Coupon code: MIGR-L6RT-MAG

Happy Migration! Happy E-

commerce!

Oleg Cherevatyy

Commercial Director

Cart2Cart product

oleg@shopping-cart-

migration.com

shopping-cart-migration.com

Paul Ryazanov

Director of marketing

QuartSoft Corp.

T. 380 (95) 140-07-16

pr@quartsoft.com

quartsoft.com