Timing is everything!

Improving Direct Mail Campaign Effectiveness

2013 National Postal Forum

San Francisco, California

Clint Dally

Vice President, Product Management

$30 in

body paint

$40 toward gas

$20 for portion

of hotel room

$100 in food

(and beer)

• How the USPS infrastructure

affects Standard Mail Drop Ship

• Creating cost effective Drop

Ship capabilities

• Adding tracing to your Drop

Ship—how and why

Drop Ship 101 Traditional Mail Submission Model

1. Mailer gives mail to USPS at a

single location

2. USPS distributes and delivers

nationally

Drop Ship Submission Model

1. Mailer trucks mail to regional

USPS facilities

2. USPS distributes and delivers

regionally for a discount

Restructured USPS: How it helps mailers

Local postal

managers can

no longer hold

Direct Mail for a

light mail day

Restructured USPS: How it helps mailers

Restructured USPS: How it helps mailers

Restructured USPS: How it helps mailers

How to implement a Drop Ship strategy

Location Type Savings Notes

DNDC (Destination

Network Distribution

Center)

$0.033 per mail

piece

29 locations

DSCF (Destination

Sectional Center

Facility)

$0.043 per mail

piece

312 locations, down

from 445 two years

ago

Use Drop Ship Analytics

Software to create a

distribution strategy

❶

How to implement a Drop Ship strategy

Prepare mail for

distribution ❷

How to implement a Drop Ship strategy

Develop a relationship

with a logistics

company

❸

Adding more value with IMb Tracing™

Questions?

• Clint Dally clint.dally@pb.com www.pb.com

• Follow us @pitneybowes • This presentation will be available on

Slideshare for download at slideshare.net/pitneybowes

• Visit our Brilliant Communications blog at blogs.pb.com/brilliant-communications