Post on 09-Jan-2017
TIMEIT!
EXECUTIVE SUMMARY
EXECUTIVESUMMARY
Intoday’sworld,withsomuchonourmind,wehavelosttheabilitytokeeptrackoftime.
EXECUTIVESUMMARY
Therearevariousappsinthemarkettodothat…...
Why
THISIDEAThen?
EXECUTIVESUMMARY
THEYHAVE
3MAINPROBLEMS
EXECUTIVESUMMARY
TOOSIMPLEANDBASIC
EXECUTIVESUMMARY
ORMANYFEATURES,BUTCOMPLEXTOUSE
EXECUTIVESUMMARY
REDUNDANT DATAENTRYMETHODS
EXECUTIVESUMMARY
SO,WHAT’SOUR
GOAL??
EXECUTIVESUMMARY
ToFIX allissuespresentincompetitorsapplications
(Asmentionedearlier)
EXECUTIVESUMMARY
SimpleandCleanUI
EXECUTIVESUMMARY
AddFEATURES(DiscussedLater)
ThatOurCompetitorsDon’tHave
EXECUTIVESUMMARY
COURSEOFACTION?
EXECUTIVESUMMARY
Assemble aTeamofExperiencedCoders
EXECUTIVESUMMARY
Situationalanalysis
COMPANYOVERVIEW?
SITUATIONALANALYSIS
NEW APP,LACK OFPOPULARITY:
SITUATIONALANALYSIS
MARKETOVERVIEW?
SITUATIONALANALYSIS
LotsofCOMPETITORS
SITUATIONALANALYSIS
SITUATIONALANALYSIS
PotentialCustomers:StudentsWorkingProfessionals(Basicallyanyonewhowantstokeeptrackoftime)
SITUATIONALANALYSIS
ThreatsWeFace:CanBeEasilyCopied
Solution:EstablishBrandImage
SITUATIONALANALYSIS
GOALS
OurFocus:• EstablishBrandImage• OfferCustomerSuperior
Features• BetterSupport• MoreFunctionality• EasytoUseUI• PerformanceBenchmarks
Strategy
PotentialCustomers:• Students• WorkingProfessionals(Basicallyanyonewhowantstokeeptrackoftime)
STRAG
CommunicationChannels:• SocialMedia• E-Mail• Schools&Colleges• WordofMouth
Suppliers:• PlayStore(Android)• WindowsStore(Microsoft)• AppStore(Apple)
Competitors:• TimeTracker (Featurerich,but
complexUI)• aTimeLogger (ClutteredUI)• Timesheet(LackofFeatures)
PointsofParity
• AllAppsKeepTrackofTime• Allofthemareavailableonplay/app
store• AllofThemhaveFree+Paid
Versions
PointsofDifference
• MultipleDataEntryMethods• Available(SameApp)CrossPlatform• CleanUIwithFeatures
TACTICS
ProductAttributes:• ApptoKeepTrackofTime• StatisticalReadouts• AdvancedDatalogging
(UsingInbuiltDeviceSensors)
• VoiceDataLogging
ProductBenefits:• ImprovesProductivity• HelpsPeopleKeepTrackof
Time• EasyToUseUI• AdvancedStatisticalAnalysis• AdvancedDataLogging(GPS,Accelerometeretc.)
CostAnalysis:CostIncurred– HiringDevelopersforCoding
MaintenanceofCode
BrandName:TIMEIT!Slogan:”NeverLoseTrackofTimeAgain!!”
Pricing:$3.99(ForFullVersion)
CommunicationChannels:• SocialMedia• E-Mail• Schools&Colleges• WordofMouth
Distribution Channels:
IMPLEMENTATION
INFRASTRUCTURE
CrossPlatformDevelopment
SUMMARY
1. ExecutiveSummary2. SituationalAnalysis3. Goals4. Strategy5. Tactics6. Implementation
DISCLAIMER
TheseslideswerecreatedbyRishab DevBhaskar,BITSDubai,DuringanInternshiponMarketingmanagement,undertheguidanceofProfessorSameerMathur,ofIIMLucknow
Allimagesusedarelabelledforreusewithmodification,andwerefound fromgoogle images