Apps@State

Background• Office of Innovative Engagement• 260 Embassies and Consulates in 180

countries• R&D on applied tech, social media, mobile• Social Media Hub• POTUS/Secretary Trips

Filling the Gaps • CONX – video chat platform - highly

customized, languages, content• Facebook in early 2008 – 4 million Fans• Data Visualization• Twitter relationships• SMS Engagement• Podcasting• Niche markets

CO.NX

Facebook

The Future is Mobile• Mobile and Social Media usage is soaring• 5.3 billion mobile devices – 916mil China,

858mil India• Internet vs. mobile disparity

• Flickr – 55,000,000 - .8%• Twitter – 200,000,000 – 3%• Facebook – 750,000,000 – 11%• Internet – 1,971,000,000 – 29%• Mobile – 5,300,000,000 – 77%

Smartphone Growth

• Gartner (April 2011) estimates that 468 million smartphones will be sold in 2011

• 57.7 percent increase from 2010. Of those phones, 38.5 percent will be powered by the Android operating system.

• By 2015, 631 million smartphones will be sold, approaching half of those will be Android.

Smartphone Breakdown

Growing App Demand

Apps@State OverviewSponsored by the U.S. Department of State’s Bureau of International Information Programs (IIP), Apps@State provides Tools for 21st Century Statecraft to transform the way U.S. missions communicate, educate, and engage with global audiences through mobile devices.

Project Deliverables:

• Embassy Media Kit App• Trivia App• Smithsonian Institution App• Study in the USA App• Apps Catalog• Moderated Twitter App for events

Global Feedback

**Driven by needs from posts and will support localization

Platforms Selected

• iPhone/iPad• Android• Mobile Web (HTML4)• Pilot Countries –China, Argentina,

UK, Singapore, Italy, Indonesia, Saudi Arabia

Embassy Media Kit App

• Mobile Press Kits for Major Events (COP-17, ASEAN, etc.)

• Aggregates social media and web channels

• English and local language

Embassy Media Kit App

Embassy Media Kit App

Embassy Media Kit App

Embassy Media Kit AppChinese social media feeds

Embassy Media Kit App

Embassy Media Kit App

Embassy Media Kit App

• Gaming, scorekeeping, sharing• Embed in Facebook, websites

Trivia Kit App

Trivia Kit App

Trivia Kit App

Trivia Kit App

Trivia Kit App

Trivia Kit App

Trivia Kit App

Smithsonian App• Partnership with Smithsonian Museum

of Natural History.

• Delivery Date: December 2011

• Rotate museums

• Pilot countries – China, Indonesia, India

• Goal: Promote international awareness of, and interest in the scientific research, scientific literacy, and the extensive collections of the Smithsonian Institution.

Smithsonian App

• Multi-Language with English, Chinese, & Bahasan Indonesian

• Users can switch back and forth between English and local language. Should encourage English learning.

Smithsonian Visual Design

Smithsonian Visual Design

Navigating different topic areas

Study in the USA

App Catalog Design• Apps Catalog will tie all applications in

disparate app stores and languages together

Moderated Twitter App

Jakarta

Upcoming• Where are the gaps?• Donating once a day status updates• Common APIs across the organization• Text campaigns – int’l vs. domestic• Ushahidi/ Socrata – disease outbreaks –

voting irregularities – human right’s violations

• Data visualizationJennifer Olsenhow do we efficiently and effectively manage large volumes of internal and external disparate data sources necessary for situational awareness and rapid decision support, as well as discover new indicators and warnings of events of public health significance?

Questions?

• Tim Receveur (IIP/OIE)• 202-632-2986• http://apps.state.gov• apps@state.gov

Social Engagement