Tillamook: Integrated Customer Engagement

Post on 10-Jun-2015

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Case Study about Conkling Fiskum & McCormick's social media efforts for Tillamook Cheese.

Transcript of Tillamook: Integrated Customer Engagement

Integrated Customer Engagement

Connecting with Tillamook Fans Offline

Listening

Online Conversation

Joining the Social Media Party

Creating

Online Store

Employee Personality of the month

Fan of the month

Events

Tillamook Fan Club Web Site

Employee Story

Contests

Recipes

Engaging

Participating in the conversation

Blogger Relations

Facebook Wall

Handling Criticism

Connecting

Building Connections

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