700 Students shopping 2 times each week spending $4 each time

-25,000

-20,000

-15,000

-10,000

-5,000

0

5,000

10,000

15,000

20,000

25,000

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Sales

Net Income

Avg Sales = $22,400/mo $5,600/wkYTD Net Income = $ 5,398/yr

700 Students Shopping 2 times each week spending $4 each time

$0.00

$5,000.00

$10,000.00

$15,000.00

$20,000.00

$25,000.00

Total Cost

Total Revenue

Fixed Cost

Break Even Sales is 3,327 visits per month @ $4 each or $13,308/mo3,327/4 = 831.75 visits/week 831.75/700 students = 1.18 visits

Mission & Objectives

Mission

"The mission of Thunder 2 Go is to expose Ketner School of Business students to real world experience while providing Trine University constituents with

products in a convenient, centralized location."

Objectives

-Achieve a 35% profit margin

-Contribute money and first hand experience to KSB

-Provide work/study jobs

-Achieve popularity and brand recognition among students

-Meet customer’s product needs

Target Market

-Trine students

-Families

-Community

-Visitors

How to reach Target Market- Social media

- Trine email network, text alerts, website

- Flyers & coupons

- Feature articles in newspaper

- Air-time on WEAX

- Attractive logo & signage

- Advertising at Trine athletic events

SWOT Analysis

POS Displays Tangible and intangible

Helps entice sales

Some provided by Richmond Master Distributors

Excellent holiday displays

Register System – POS Nation Individual logins for

security

Inventory tracking

Pre-configured

Comes with credit card processing (Mercury Processing)

Available online demonstration

Mercury Processing

No long term contract

Competitive rates

Comes integrated

Remains idle and doesn’t affect other processing software

Card: Percent Per

Transaction

Visa/Master/

Discover

1.5% .10¢

American

Express

(Optional)

3.5% .15¢

Signature

Debit

.8% .21¢

In addition there is a $10 monthly fee for

card processing.

Marketing for Thunder 2 Go Advertisement Radio Print (newspaper and flyers) Internet (school website)

Promotion News Paper Story Customer Rewards Email

Social Media Facebook Twitter

ProductsFoods and Drinks Candy Bars/Gum

Snacks/Cookies/Chips

Breakfast Foods

Soda/Energy Drinks

Juice/Tea/Coffee

Frozen Foods/Desserts

Boxed/Canned Foods

Other Items Cleaning Supplies

Paper Products

Medical Supplies

School Supplies

Health/Beauty

Ready-To-Eat Items

Hot Pretzels

Nachos

Pizzas

Hotdogs

Price Strategy High Pricing and Competitive Pricing

Higher prices then Wal-Mart/Meijer

Competitive pricing to Walgreen and Marathon

Higher Pricing

Conveniently Located

Items Geared to Students Needs and Interests

Prices and Margins Pricing based on: Competition Prices Supplier Costs Suggested

RetailPrices

Margins 31-53% Suggested Margins Local Competitors

Some products can be sold at higher prices. Beverages Ice Cream Candy Bars

Monitor Margins

Competition Primary Cost Competitors

Low cost focus

Convenience Cost Competitors

On-Campus Competitors

Competitive Advantage

Recommendations Equipment

Inventory Available

In need of Purchase

POS Nations Devices Cash Register

Stainless Steel Sink

Improvements Lighting

Signage

Walk up window

Music

Reward program

Miscellaneous charges

Store Information

Hours of Operation

Sunday-Thursday: 11am-10pm

Friday-Saturday: 11am-2am

Employees

6-7

College students