Developing your Company’s “Voice”through Content Marketing

Thought Leadership for Startups

@LanceKManning Lance@LanceManning.com

Content vs. Delivery

Startup Communications• Customers• Partners• Advisors • Investors• Media

VOICE

• Architect + Modern + Dallas

Paul Graham

Chief Entrepreneur

of Innovation

• Dave Chase – Chief Executive Officer– Microsoft, Accenture Healthcare, Internet Entrepreneur– Regular Writer for:

• Huffington Post, TechCrunch, Online Journalism Review

Dharmesh Shah

http://mashable.com/2011/05/01/content-marketing-tips/

Mint.com

Lesson 1

• White Papers

Lesson 2

• Blogs• 10 yrs

Content Marketing

• Establish and grow conversations with your target audience

• Becoming a trusted content resource will attract and retain their loyalty

Voice + Content Marketing

• Step 1– Editorial Strategy

• Step 2– Editorial Team

• Step 3– Editorial Calendar

http://www.contentmarketinginstitute.com

Content Marketing Strategy

Developing your Company’s “Voice”through Content Marketing

Thought Leadership for Startups

@LanceKManning Lance@LanceManning.com