This Session SpeakerSmells

Fantastic!

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This Session SpeakerSmells

Fantastic!

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Double-click to enter textVince Robisch

vince@moderncopystudio.com

@vincerobisch

@vincerobisch

@mybluemile #BIN2011

$50 Gift Certificate

I'm not Steve Jobs...and I steal

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I'm not Steve Jobs...and I steal

Your Headline Will be Read by

5X MORE

People Than Your Body Copy

Case StudiesPromise a Benefit

Customer Success Story

Promise a Benefit

Landing Page

Make an Offer

Email Subject Lines

Make an Offer

Reports - Deliver Relevant News

Top 10 Posts of Jason Falls

AdAge Power 150 Blog

Top 10 Posts of Jason FallsThe Top 25 Tumblr.com BlogsDetermining the Top Education BlogsSocial Media Monitoring Grudge Match: Radian6 vs. Scout LabsFacebook Group and Brand Page Best PracticesFive Social Media Trends for 2011Social Media StatisticsWhat is the ROI for Social Media?The Key to Developing a Social Media StrategyA First-Ever Look At The Top Blogger.com Wordpress.com & Typepad.com BlogsSocial Media Is the Responsibility of Public Relations

Top 10 Posts of Jay BaerAdAge Power 150 Blog

Top 10 Posts of Jay BaerThe 39 Social Media Tools I’ll Use TodayR.I.P. 3 Ways Facebook Is Killing Your Website5 Staggeringly Simple Ways to Create Custom Facebook Landing Tabs7 Surprising Statistics About Twitter in AmericaThe 8 Wrong Questions PR Firms Are Asking About Social MediaSocial Media Monitoring Tools - How To Pick The Right One11 Mind-Blowing Reasons Your Company Needs Facebook7 Ways to Use Social Media to Create Buzz-Worthy Events6 Newfangled Social Media Tools Worth Discovering13 Observations From South by Southwest (SXSW)

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The Top 10 Reasons You Attended Blog Indiana

10. Because your boss didn't.

9. The drive to Fishers is too scenic to skip.

8. Two days of box lunches meant you didn't have to pack.

7. All the hallway talk about Google+ is worth the price of admission.

6. You made a bet on Twitter that Butler Blue 2 would crap in the hallway.

Top 10 Reasons You Attended Blog Indiana

5. Find out when Jay Baer is coming out with his new book "The OR LATER Revolution".4. To see if that Big Kahuna guy is real while praying to God he has pants on.3. You heard Gordon Heyward would be at the after-party.2. Needed to ask Kenan Farrell if he can help you get out of a DUI.1. You missed out on New Kids On The Block tickets and had extra money to spend.

The Only HeadlineFormula You Will Ever

Need

5. Find out when Jay Baer is coming out with his new book "The OR LATER Revolution".4. To see if that Big Kahuna guy is real while praying to God he has pants on.3. You heard Gordon Heyward would be at the after-party.2. Needed to ask Kenan Farrell if he can help you get out of a DUI.1. You missed out on New Kids On The Block tickets and had extra money to spend.

Find The Interests of Your Readers

+

Solve Their Problems

5. Find out when Jay Baer is coming out with his new book "The OR LATER Revolution".4. To see if that Big Kahuna guy is real while praying to God he has pants on.3. You heard Gordon Heyward would be at the after-party.2. Needed to ask Kenan Farrell if he can help you get out of a DUI.1. You missed out on New Kids On The Block tickets and had extra money to spend.

What are their fears?

Unhappy customers

Going out of business

Looking unprofessional

Missing sales opportunities

What are their hopes and dreams?

Retiring early

Getting recognition

Having work/life balance

Selling their business

What (and who) do they most admire?

Companies

Celebrities

People within their industry

Who (or what) holds power over them?

Demanding clients

Expensive office space

Lack of knowledge

Competition

What frustrates them?

Wasting money

Technology that is hard to learn

Low margin products

Their To-Do list

Where have they come up against limitations and

failures?

Can’t afford to add staff

Small marketing budget

Not enough time

Bad customer review

How do they see themselves?

Entrepreneurial

Control freak

Problem solver

DIY expert

The List Post

8 Ways to Maximize Your YouTube Marketing Results

Top 10 Ways to Increase Blog Subscribers

30 Inspirational Minimalist Business Cards

6 Daily Habits for Facebook Marketing Success

3 Places to Look for Content Ideas

How-To & Instructions

How to Write a Popular Blog While Running a Business

How to Create White Papers That Your Prospects Will Love

Understanding SEO

The Ultimate Guide to Keyword Research

How to Utilize Social Data Effectively

How-To & Instructions

How to Write a Popular Blog While Running a Business

How to Create White Papers That Your Prospects Will Love

Understanding SEO

The Ultimate Guide to Keyword Research

How to Utilize Social Data Effectively

TWO-MINUTE DRILL

How-To & InstructionsHow to Write a Popular Blog While Running a BusinessHow to Create White Papers That Your Prospects Will LoveUnderstanding SEOThe Ultimate Guide to Keyword ResearchHow to Utilize Social Data Effectively

Hopes & Dreams

Frustrations

How-To & Instructions

Questions

Are You Overpaying for Office Space?

Can Outsourcing Save Your Business?

Where Are the Best States to Retire Early?

What One Website Change Can Grow Your Business Now?

The 23 Blogger Breeds---Which Are You?

Questions

Are You Overpaying for Office Space?

Can Outsourcing Save Your Business?

Where Are the Best States to Retire Early?

What One Website Change Can Grow Your Business Now?

The 23 Blogger Breeds---Which Are You?

QuestionsAre You Overpaying for Office Space?Can Outsourcing Save Your Business?Where Are the Best States to Retire Early?What One Website Change Can Grow Your Business Now?The 23 Blogger Breeds--Which Are You?

Holds Their Power

Concept of Self

Questions

Direct Headlines/News

Save $100 With Early Registration

Twitter Buys TweetDeck for $40 Million

Free Social Media Icons

Interview with SEO Expert, Jeremy Dearringer

Welcoming Livefyre Comments Back to the Blog

Direct Headlines/News

Save $100 With Early Registration

Twitter Buys TweetDeck for $40 Million

Free Social Media Icons

Interview with SEO Expert, Jeremy Dearringer

Welcoming Livefyre Comments Back to the Blog

Direct Headlines/NewsSave $100 With Early RegistrationTwitter Buys TweetDeck for $40 MillionFree Social Media IconsInterview with SEO Expert, Jeremy DearringerWelcoming Livefyre Comments Back to the Blog

Frustrations

Needs

Who Do They

Admire?

Direct or News

Contrarian/Indirect

Growing the Circle of Trust

This Session Speaker Smells Fantastic

HubSpot Statistics Could Lead You Astray

What Habit Would You Euthanize to Youthanize?

Turn Your Business Green

Fears, Warnings and Mistakes

Warning: Social Media Won't Save Your Business

Are You Making These 7 Accounting Mistakes?

Can You Really Trust Google With Your Data?

Why You Should Be Afraid of Not Using Google+?

3 Warning Signs That Your Website Is Useless

The Tax Audit Survival Guide

Fears, Warnings and Mistakes

Warning: Social Media Won't Save Your Business

Are You Making These 7 Accounting Mistakes?

Can You Really Trust Google With Your Data?

Why You Should Be Afraid of Not Using Google+?

3 Warning Signs That Your Website Is Useless

The Tax Audit Survival Guide

Fears, Warnings and Mistakes

Warning: Social Media Won't Save Your BusinessAre You Making These 7 Accounting Mistakes?Can You Really Trust Google With Your Data?Why You Should Be Afraid of Not Using Google+?3 Warning Signs That Your Website Is UselessThe Tax Audit Survival Guide

What Are Their Fears?

Fears, Warnings & Mistakes

Simplify Your LifeSimple Daily Habits to Ignite Your Passion

The Minimalist Guide to Time Management

Get Rid of Competition Once and for All

Social Media in 15 Minutes a Day

The First Steps to Delegating Authority

Simplify Your LifeSimple Daily Habits to Ignite Your Passion

The Minimalist Guide to Time Management

Get Rid of Competition Once and for All

Social Media in 15 Minutes a Day

The First Steps to Delegating Authority

2:00

Simplify Your Life

Simple Daily Habits to Ignite Your PassionThe Minimalist Guide to Time ManagementGet Rid of Competition Once and for AllSocial Media in 15 Minutes a DayThe First Steps to Delegating Authority

FrustrationsLimitations

Failures

Simplify Their Life

Guilty by Association6 Design Lessons from Apple

Create Annual Reports Like Warren Buffet

Launch Your Next Product Like Richard Branson

Read Your Customers Like Phil Ivey

Master Humility Like Ochocinco

What Smurfs Can Teach Us About Community

Guilty by Association6 Design Lessons from Apple

Create Annual Reports Like Warren Buffet

Launch Your Next Product Like Richard Branson

Read Your Customers Like Phil Ivey

Master Humility Like Ochocinco

What Smurfs Can Teach Us About Community

2:00

Guilty by Association

6 Design Lessons from AppleCreate Annual Reports Like Warren BuffetLaunch Your Next Product Like Richard BransonRead Your Customers Like Phil IveyMaster Humility Like OchocincoWhat Smurfs Can Teach Us About Community

Who Do They

Admire?

Guilty by Associatio

n

Guilty by Association

6 Design Lessons from AppleCreate Annual Reports Like Warren BuffetLaunch Your Next Product Like Richard BransonRead Your Customers Like Phil IveyMaster Humility Like OchocincoWhat Smurfs Can Teach Us About Community

Vince Robisch

vince@moderncopystudio.com

@vincerobisch