This lesson we will learning about...

Communicating With Customers

And different Media Types

www.njhunter.co.uk

www.njhunter.co.ukNO IDEAI NEED HELP

NEVER HEARD OF IT

OKI CAN DO THIS WITH SUPPORT

SOME GUIDANCE NEEDEDNEARLY AT MY TARGET

GOT IT!VERY CONFIDENT

WILL HIT MY TARGET GRADE

EXCEED TARGET

Success Criteria< C (All) Describe ways to communicate with customers

C > •Most) Analyse ways to communicate with customers applying the scenario

B > (Some) Will have an in-depth appreciation of the target market.

A > Recommendations

LEARNING OBJECTIVESExplore methods of communicating with customers

www.njhunter.co.uk

AO1 - Explains the main objectives of the promotion campaign, the range of promotional activities

available to the business and the characteristics of the targeted customers.

www.njhunter.co.uk

www.njhunter.co.uk

How will your message get across?

e.g.Yes.. You a discount to encourage sales.

Yes, you want to rewarded loyaltyBUT HOW???

www.njhunter.co.ukOffers back of cinema tickets

Reward Loyalty by SMART card

Coupon Cut Outs

Magazine adverts / offers

Adverts on envelopes

www.njhunter.co.ukOffers - Inserts

www.njhunter.co.uk

CD’s Physical Free samples / gifts

www.njhunter.co.ukKey Rings or Pens