This is abuse

New campaign

This is abuse is a charity to help and raise awareness of abuse in

relationships and the different forms of abuse that does occur.

It aims at a teenage audience.

This is abuse will be creating a new campaign to raise awareness of

emotional abuse in teenage girls.

Target audience

Target

audience

Teenage

girls aged 16

to 19

First

relationship

This issue can

affect any

social classLow self

esteem

Primary and secondary audience

Primary audience:

Teenage girls aged 16 to 19

Secondary audience:

Family and Friends

Abuser

Primary research

Questionnaire-

Do you think you could tell if someone way being abuse?

If you were in an abusive relationship who would you go to and why?

Primary Research

Focus Group-

Do you think you could tell if someone was being abused in their

relationships?

If you was in an abusive relationship who would you go to and why?

Best friends Signs

Don’t’ know

What is abuse?

Helpline

Emotional

Secondary Research Signs

Types

Advice

For victim

and family/

friends

Helpline

Form of advert

The advert will be an realism advert. Meaning it will resemble real life.

Therefore, people watching might go that’s me or I know someone who is

going through that.

Narrative

Style of advert

I wanted to include shock tactics in my advert so that people understand

emotional abuse is as bad as any other type of abuse.

Also so that the advert will be memorable and stay in the audience mind.

Distributed

The advert will be distributed online such as this is abuse website, social

networking sites and YouTube.

The advert will be also distributed on television such as E4 and channel 4.

Especially as thisisabuse done a previous campaign with Hollyoaks.

Charity Advert Regulations

Due to it being a charity advert you are allowed to include more shocking

content.

This is allowed if…

There is a purpose of raising awareness

Doesn’t cause a wide scale offense.