Dominique BRICOUT, Coca-Cola

Think differently:How Coca-Cola faces market challenges ?

� Commercialisation and Supply Chain Category manager Coca-Cola

� Coordinator of innovation projects from marketing brief to the first production

Dominique BRICOUT

Think differently - Think diversity

Dominique Bricout, Commercialisation Category Mgr, Coca-Cola Western Europe

How Coca-Cola faces

market challenges 28 June, La Baule, France

Think differently

Think diversity

Think together

Who you are

Innovation

Creativity

Sharing info

Vision Mission

#WhoYouAre

DAIRY FARMER

#SlashGen

/ / ///

/ / ///

Different… diverse… What are your slashes?

Time… Competence… Passion…

#CocaCola

#Milk

Dairy News & Congress topics give the tune

#Innovation

Innovation is everywhere

We develop new products…

…

Revisit packaging…

Adapt multipacks…

Mix pallets, display ¼ pallets…

Metal trays for cooler services

Some (Self)limitations to innovate

Reputation

Competition

I should have doneWhy not

Maybe

I could try

Yes but

What will she say

So many things

And if I fail

I have doneWhy not

I will tryYES

The thing to doAnd if I succeed

My project is

#Creativity

Some new connections with consumers…

Short time

Busy mind to run & complete all activities

Long time

Allow mind to connect, reflect, & create

Time & Creativity

• Driving tractors in the fields

• Milking cows

• …

Farmers have privileged Long Times!

What will be your next creative long time topic?

#Sharing info

• Leadership

• Accountable

• Customer Focused

• Team-Driven

• Effectiveness, Efficiency &

Innovation

• Driving CRS

Collect & recognize people & projects

Rewards supplier improvements

Meet & cross fertilize

Different… diverse…

The EDF awards,

Look for internal or external ideas?

A class, a doctor, an artist…

Visiting your farm & comment?

#Vision

Vision

Who I want to be in the world

Mission

How I want to contribute – My purpose

Inspiration… Aspiration…

To refresh the world...

To inspire moments of optimism and happiness...

To create value and make a difference.

My Mission: I contribute to the world by…

My Vision: Being a Dairy Farmer, I am…

Who you are

Innovation

Creativity

Sharing info

Vision Mission

Thank you

My project is