Think Big and Connect to the Max at MRS Kids & Youth Research Summit

Post on 20-Aug-2015

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Transcript of Think Big and Connect to the Max at MRS Kids & Youth Research Summit

Hot

Takeaways

No need

to brief the

agency

No need

to brief the

agency

Clear

changes in brand

positioning

No need

to brief the

agency

Clear

changes in brand

positioning

Relevant

refinement to the

Max campaign

Joeri Van den Bergh InSites Consulting

Erkan Balkan PepsiCo Turkey

@Joeri_InSites