Post on 27-Jan-2015
description
# Things I’ve learned from User Friendly 2013
Hongru Hou · 2013.12.5 · @Baidu
–Josh Clark
“The best touch interface is sometimes no touch at all.”
What does no touch mean?
photo from www.the-mommyhood-chronicles.com
Reduce tapping times & touching time. !
!
!
video from questvisual.com/us/
Reduce tapping times & touching time. !
Needn’t touch screen. !
video from www.tabledrum.com
Reduce tapping times & touching time. !
Needn’t touch screen. !
Needn’t touch devices.
Design and develop on top of sensors help us make the technology more human and more natural.
photo from Google
Besides utilizing built-in sensors, we can custom new sensors as well.
photo from Google
Turn dumb devices into smart ones.
Turn non-electronic tools into electronic ones.
photo from www.fiftythree.com/pencil
photo from squareup.com
Turn offline services into online ones.
video from www.sifteo.com
video from vimeo.com/41363473
Everything can be connected will be connected.
photo from facebook.com
#1 Embrace Sensors
photo from dragoninnovation.com
photo from tessel.io
photo from dev.w3.org/csswg/mediaqueries4/#mf-environment
–Jason Huang
“More believe a successful innovation should not be channel isolated,
but strongly connected.”
Why multi-channel matters?
photo from Google
Every profession is selling experience.
Vincent van GoghNot a painter, but an experience designer
photo from Google
Wolfgang Amadeus MozartNot a composer, but an experience designer.
photo from Google
Ang LeeNot a film director, but an experience designer.
photo from Google
All these feelings and emotion form the brand.
UI/UX Product Service Business
Design hierarchy
Multi-channel experience
CEO Not Chief Executive Officer, but Chief Experience Officer
#2 Remember Multi-channel
–Daniel Szuc
“Borders exist in our work culture, and created a artificial way we communicate.”
What's the real problem?
What's the real problem?
We don’t know each other well.
photo from wikipedia.com
1. Have a big voice. 2. Know the direct of the company. 3. Communicate with others in their language.
We are in the people business, spend time to understand people.
photo from Google
#3 Be Holistic
photo from transformationstreatment.com
–William Gibson
“The future is already here —it’s just not evenly distributed.”
photo from 37signals.com/remote/
Everything will be personalized.
All businesses will be online.
&
We use telephone to broadcast concerts. We use TV to listen radios. We use Internet to read papers.
Your API is your application.
Technology only changes the temporary container.
&
# Thank you all.
Hongru Hou · 2013.12.5 · @Baidu