Thibault BALAY – 1AG3.1

OUTLINE

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I. HistoryI. History

II. Geographical situationII. Geographical situation

III. InventionsIII. Inventions

IV. AdvertisingIV. Advertising

V. IdentificationV. Identification

VI. PricesVI. Prices

VII. CounterfeitVII. Counterfeit

Wilsdorf & Davis companies (1905) Association with Jean Aegler Creation of Rolex (1908) in London Certification by SOCC of definite and

dependable mechanical movements Creation of Rolex company to Geneva

(1914)

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I. History

Headquarters Geneva (Swiss).

Stores 25 countries (France: Rolex France,

U.S.A: Rolex Watch U.S.A INC,…).

After-sales service, certified Rolex 5 countries (Australia, China, U.S.A, Indonesia,

Malaysia)

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II. Geographical situation

Oyster Perpetual (1935) Oyster Perpetual Datejust (1945) (with a

magnifier) Oyster Perpetual Submariner (1953) CosmoGraph Daytona (for a motorized

pilot) …

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II. Inventions

Oyster Perpetual

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Oyster Perpetual Datejust

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Oyster Perpetual Submariner

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CosmoGraph Daytona

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Gold - Silver – Steel 904L - Diamond

Restistant to magnetic fields

The fourth needle

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II. Inventions (2)

Rolex Diamond

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The fourth needle

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The famous aquarium and Rolex Oyster Mercedes Gleitze and Rolex Oyster (1927) Rolex and the sports

Golf (US Open) Tennis (Wimbledon) Race (24 Heures du Mans).

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III. Advertising

Mercedes Gleitze and Rolex Oyster

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Number of series Reference number of the model Number of the clasp Code of country

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V. Identification

A new watch: 3 220€ to 50 600€

A second-hand watch: 1 500€ to 20 000€

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VI. Prices

The most affected A process in development China, Taïwan, Japan: 3 main producers

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VII. Counterfeit

Conclusion A luxury society An innovative society A society touched by the counterfeit

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Thank you for your attention

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