Post on 22-Nov-2014
description
The Tablet Revolution
“In 10 years there will be 50 billion devices connected to the Internet”
Hans Vestberg, CEO Ericcson
We’ve only just begun
First Wave
Second Wave
Third Wave
NetworkedConsumer Electronics
Networked Industries
Networked Everything
Some facts
1.8 billion Internet users worldwide
I trillion web pages
12.2 billion videos viewed per month (US)
500 billion minutes per month spent on Facebook
247 billion e-mails per day (80% spam)
4.6 billion mobile phone users
Mobile games revenue exceeded $6bn in 2010
Over 33 million iPhones sold
1 million iPads sold in the first 28 days
In 2010 16m tablets were sold, in 2012 it will reach 85 million
Today 60% of Apple’s revenues are mobile.
In 2008 it was 10%
Source: Morgan Stanley 2011
Fastest ramping device ever
Source: Morgan Stanley 2011
Strong global demand....Asia 41%!
Source: Morgan Stanley 2011
Europe 36% of tablet market
Growth in mobile data
Video is predicted to account for over 50% of all data usage in 2013
Cisco Forecasts 6.3 Exabytes per Month of Mobile Data Traffic by 2015
Source: Cisco VNI 2011
1% of world’s web traffic
Source: NetMarketShare 2011
Apple’s ipad is responsible for 1% of the world’s web traffic, as well as 2.1% of web traffic in the U.S.
4% of all wi-fi traffic
Source: Meraki 2011
iPad users consume 400 percent as much Wi-Fi data on average as owners of Android handsets, iPhones, and iPod Touches.
Context
Profile/Usage
Commerce
UX
Summary
Source: Morgan Stanley 2011
US: Consumer Profile
Source: You Gov 2011
55+20%
45-5419%
45-5424%
18-249%
25-3427%
UK consumer profile
Source: You Gov 2011
30%
37%35%
26%
35%
48%
Smartphones Portable game players
Portable media players
Netbooks eReaders Tablets
Early Adopter
Source: Morgan Stanley 2011
Tablets are for content
Source: Morgan Stanley 2011
Disruptive versus other devices
Source: Morgan Stanley 2011
Content most popular apps
Download Frequency
Source: Nielsen 2011
Used alongside other media...
21% of their usage in terms of time is ‘lying in bed’
Source: Nielsen 2011
...or lying in bed!
70% of tablet users, use their tablets while watching television.
Context
Profile/Usage
Commerce
UX
Summary
iPad: Browsing and Buying
The tablet’s portability and ease of use explains why consumers see
them as ideal tools for researching products, browsing and purchasing.
•59% agree that these devices would serve as an ideal tool to
research products before making a final purchase.
•More than half (56%) believe the tablet to be an ideal tool for
browsing their favourite catalogues and retailers
•49% thought the device would be ideal for purchasing
Source: Real Value LLC 2010
Role in the purchase funnel
Source: Real Value LLC 2010
Frequency of browsing
Source: Real Value LLC 2010
Frequency of browsing or buying online
Retail categories
Source: Real Value LLC 2010
Quality of shopping experience
Source: Real Value LLC 2010
The quality of the shopping experience
The quality of the shopping experience vs a smartphone
B2C App: Finish Line
Finish Line
“Sales through the “We’ve Got It” program, where sales associated and customer service reps use web-enabled devices to find products for customers and arrange shipping directly to their door, “are exploding, up 48% on a year to year basis”
Glenn Lyon, CEO, Finish Line
Context
Profile/Usage
Commerce
UX
Summary
A Paradigm shift
Mobile Era
Location
Pull & Push
Relevance
Contextual
Always On
Entertainment
Desktop Era
Fixed
Pull
Search
Social
Dayparts
Information
UX is Revolting
“With its radically different approach, the iPhone is expected to cause a collective rethinking on
everything from hardware design and user interface to consumer expectations and media consumption.”
Jakob Nielsen, June 2007
T
Mobile User Experience
Time
Social
Emotional
Need
Emotion
Ergonomics
Environment
Physical
Multi-sensory
Multi-platform
Push/Pull Social
T
Characteristics of Mobile UX
Time
Social
Emotional
Need/Value
Emotion
Ergonomics
Environment
Physical
Multi-sensory
Multi-platformPush/Pull
Shared
A Catalyst for Innovation
Mobile UX: Physical
Physical
Ergonomics
Environment
Multi-sensory
Multi-platform
Shared
Office, bar, travel, home, park, postcode.
Dexterity, lap, standing up, walking.
Media blended, other devices, other activities.
AR, in-store, compare, buy, ship
Friends, colleagues, partner.
T
Characteristics of Mobile UX
Emotional
Time
Need
Emotion
Push/pull
Social
Entertain, Connect, Compare, Review.
Daypart, amount of time, bandwidth.
State of mind, productive, escapist.
Consuming ,contributiig, distributing content .
Update, status, review, report.
New User JourneysTime
Need
Emotion
Push/pull
Social
Entertain, Connect, Compare, Review.
Daypart, amount of time, bandwidth.
State of mind, productive, escapist.
Consuming ,contributing, distributing content .
Update, status, review, report.
Ergonomics
Environment
Multi-sensory
Multi-platform
Shared
Office, bar, travel, home, park, postcode.
Dexterity, lap, standing up, walking.
Media blended, other devices, other activities.
AR, in-store, compare, buy, ship
Friends, colleagues, partner.
How/When will it be used?
Where/How will it be used?
Is it a shared activity & how does it feel?
What is the user looking to do?
Is it connected and shared?
Multi-Context Environment
MultiChannel
MultiPlatform
MultiContext
Tweetdeck
StumbleUpon
Blippar
A New Approach: BentleyTime
Need
Emotion
Push/pull
Social
Entertain, Connect, Compare, Review.
Daypart, amount of time, bandwidth.
State of mind, productive, escapist.
Consuming ,contributing, distributing content .
Update, status, review, report.
Ergonomics
Environment
Multi-sensory
Multi-platform
Shared
Office, bar, travel, home, park, postcode.
Dexterity, lap, standing up, walking.
Media blended, other devices, other activities.
AR, in-store, compare, buy, ship
Friends, colleagues, partner.
How/When will it be used?
Where/How will it be used?
Is it a shared activity & how does it feel?
What is the user looking to do?
Is it connected and shared?
Bentley
Bentley
Bentley
Thank you