These Are Not the Droids You Are Looking For: Making Social Media More Human

Tonya Oaks Smith#minnewebcon http://www.flickr.com/photos/

50847131@N05/4693243571/

These Are Not The Droids

You’re Looking ForMaking Social Media More Human

Tuesday, April 16, 13

Shari Erwin, Aaron Rester, and Tonya Oaks Smith

What is a human?

#minnewebcon http://www.youtube.com/watch?v=YWNPeNEvMN4

What do others think?

http://www.flickr.com/photos/elliotjo/2777611718/#minnewebcon

What do we think?

http://www.flickr.com/photos/elliotjo/2777611718/#minnewebcon

@marleysmom by @radiofreegeorgy

@marleysmom

http://www.flickr.com/photos/hewebne/8581156870/in/set-72157633059736963/#minnewebcon

•Communications director at the UALR William H. Bowen School of Law•Worked as a reporter, internal comm for private company, for central communications, and the law school•Board member for Higher Education Web Professionals

#shoes#positivity

These are not the droids you’re

looking for...http://www.flickr.com/photos/atmosttv/7014377287/#minnewebcon

What will we learn?

#minnewebcon

• Define and compare interpersonal and mass media

What will we learn?

#minnewebcon

• Discover relevant interpersonal rules for social media communication

What will we learn?

#minnewebcon

• Process best practices for social media

What will we learn?

#minnewebcon

• Set goals with a communication plan focused on both strategies and tactics

What will we learn?

#minnewebcon

• Set goals with a communication plan focused on both strategies and tactics

•Determine the best ways to drive engagement with real humans

Who are you?

http://www.flickr.com/photos/highedweb/2922852848/in/photostream#minnewebcon

And why are you here?

http://www.flickr.com/photos/highedweb/5090342543/in/photostream#minnewebcon

*activity break*

http://www.electrowow.net/2012/07/robot-dancing-competition-in-china.html#minnewebcon

Section 1

#minnewebcon

Interpersonal vs. mass

communication

#minnewebcon

Interpersonal communication

http://www.flickr.com/photos/hewebne/8579845715/in/set-72157633063526748#minnewebcon

Mass communication

http://www.flickr.com/photos/40893278@N06/6041890351/#minnewebcon

Social media?

http://www.flickr.com/photos/hewebne/8580945712/in/set-72157633063526748#minnewebcon

#humanity

#minnewebcon

Getting to know your org

http://www.flickr.com/photos/ianmain/12744620/#minnewebcon

Think about your organization’s mission, vision,

core values. Where is the humanness?

#minnewebcon

*activity break*

Section 2

#minnewebcon

So what are our rules?

#minnewebcon http://www.flickr.com/photos/djbrady/1205847589/

Set boundaries

#minnewebcon

The best way to find out if you can trust somebody is to trust them.

- Ernest Hemingway

#minnewebcon

Attend to face

#minnewebcon

I think you still have no idea the effect you can have.

- Suzanne Collins

#minnewebcon

Interrupt sometimes

#minnewebcon http://www.flickr.com/photos/zoot42/2526993321/

The river is everywhere.- Herman Hesse

#minnewebcon

Share care

#minnewebcon

Through the Thou, a person becomes I.

- Martin Buber

#minnewebcon

Think about these rules. We follow them well in person, right?

Have you seen examples of them

in social media?

#minnewebcon

*activity break*

#bostonmarathon

#minnewebcon

WTFTuesday, April 16, 13

#minnewebcon

Boundary respect

#minnewebcon

Face attention

#minnewebcon

Strategic interruption

#minnewebcon

Empathy

Section 3

#minnewebcon

Strategy... Or the ultimate chance to be human

#minnewebcon http://www.flickr.com/photos/bearseye/7929020134/

#minnewebcon

There’s Life Beyond the Four-Year University

I suggest a new strategy, R2: Let the Wookie win.

- C-3PO

#minnewebcon

There’s Life Beyond the Four-Year University

Our greatness lies not so much in being able to remake the world as being able to remake ourselves.

- Mahatma Ghandi

#minnewebcon

My ally is the Force, and a powerful ally it is. Life creates it, makes it grow. Its energy surrounds us, binds us. Luminous beings are we, not this crude matter. You must feel the Force flow around you.

- Yoda

#minnewebcon

What composes our plan?

#minnewebcon http://www.flickr.com/photos/jim-in-times-square/68664091/

#OMGWTFBBQ strategy?!

S/O @robin2go#minnewebcon

Objectives

#minnewebcon http://www.flickr.com/photos/willowpoppy/6613082663/

Audiences

#minnewebcon http://www.flickr.com/photos/thinkmedialabs/6176869823/

Action

#minnewebcon http://www.flickr.com/photos/birdsbarbershop/6893807298/

Benefits

#minnewebcon

+Tuesday, April 16, 13

Evaluation

#minnewebcon http://www.flickr.com/photos/59654451@N02/5468569076/

Section 4

#minnewebcon

Human goals

http://www.flickr.com/photos/gingerbugjones/413135185/#minnewebcon

Be authentic

#minnewebcon

Be accurate

#minnewebcon

Be respectful

#minnewebcon http://www.time.com/time/photoessays/10questions/0,30255,1966496,00.html

Be positive

#minnewebcon

Be a listener

http://www.flickr.com/photos/hewebne/8579846277/#minnewebcon

Practically, you should...

#minnewebcon

Section 5

#minnewebcon

Wrapping it up

#minnewebcon

You be a human.

S/O @plautmaayan#minnewebcon

Marley photo by @bootsmc#dolesswrong S/O @bpmore and @carriehphillips

It all comes down to this...

Get with me...

Tonya Oaks Smithtosmith@ualr.edu@marleysmom501.324.9896

Through the Thou, a person becomes I.Tuesday, April 16, 13

These Are Not the Droids You Are Looking For: Making Social Media More Human

Education

Transcript of These Are Not the Droids You Are Looking For: Making Social Media More Human

Thursday, Nov 27, 2015 Drones, Droids, and Robots · Drones, Droids, and Robots 2016 National Science Week School Theme Victoria. ... Lego Robotics (Year 2 -6) *Available from Term

Star Wars: The Essential Guide to Droids

INTERMEDIATE PROGRAMMING LESSON By: Droids Robotics Debugging Techniques.

Droids in Disarray: Detecting Frame Confusion …...Droids in Disarray: Detecting Frame Confusion in Hybrid Android Apps 3 the WebView component and enable JavaScript execution, while

These Aren’t the Droids You’re Looking For

Scavengers Guide to Droids

Building Droids with JavaScript

You are looking at DNA. You are still looking at DNA.

Star Wars d6 - Cynabar's Fantastic Technology - Droids

Droids Table Guide By ShoryukenToTheChin

Racing with Droids

BEGINNER PROGRAMMING LESSON By: Droids Robotics Basic Line Follower.

Droids arrived today...Sorry Wing

Jon Weimer, 3ds Max Modeling Bots, Mechs, And Droids

“These Aren’t the Droids You’re Looking For” · 2018-01-04 · an ultimatum: either grant the ... have created an application ecosystem in which privacy-invasive applications

Tonya Oaks Smith #psuweb13 N0 5/4693243571/ These Are Not The Droids You’re Looking For Making Social Media More.

Star Wars - Fantastic Technology Droids

A Family of Droids – Android Malware Detection via ...A Family of Droids – Android Malware Detection via Behavioral Modeling: Static vs Dynamic Analysis Lucky Onwuzurike 1, Mario

Del Rey - Star Wars - The Essential Guide to Droids (1999)

© 2011 Peter Hornyack These Aren’t the Droids You’re Looking For Peter Hornyack, Seungyeop Han, Jaeyeon Jung, Stuart Schechter, David Wetherall Retrofitting.