WEBINAR:

Year of the Instagram StrategyRob Reed, Founder of MomentFeedAugust 12, 2014

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Overview

Rob Reed,Founder of MomentFeed

Authenticity Matters• Why Facebook Likes Don’t Matter Anymore

• New Marketing Asset: The Digital Identity of your Physical Locations

• The Year of the Instagram Strategy - How Marketers Should Approach the Instagram Channel

• Optimizing for Search and Discovery in the Mobile Era

• Managing Social Media for Franchises - Maintaining Brand Integrity While Empowering Franchisees

• How Mobile is Revolutionizing Shopper Marketing

2

Instagram by the Numbers

4

Instagram by the Numbers

1.6BLikes Daily

5

20BPhotos Shared

60M Average

Photos Per Day

Instagram by the Numbers

6

The fastest growing of all

social media sites worldwide More than half

(57%) of Instagram users use the app on a daily basis (63% of Facebook) while 35% do so multiple times a day (40% for Facebook)

18x more consumer

engagement than Facebook

48x more consumer engagement than Twitter

The Fastest Growing Social Site

7

Instagram

Reddit

LinkedIn

Pinterest

Tumblr

Quora

Google+

Twitter

YouTube

Facebook

myspace

-22.5 -11.25 0 11.25 22.5 33.75

Instagram Demographics

8

of US adult residents who live in urban areas use Instagram (compared to 11% in suburban and rural areas)

13% of Internet users use Instagram

50%

Android

50% Apple

51%

high schoolers

68%

Female

17%

The 3 Principles of Instagram Strategy

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1Curate & Create

2Listen

3Respond

1. Curate

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Ex: The Old Spaghetti Factory

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5,482 people reached

(9.4% of their total fans)

4,298

1,181

Organic Viral

Ex: Disneyland

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Create

13

14

Which Photo Got the Most Likes?

A B C

D E

15

Which Photo Got the Most Likes?

A

DB E

C

2.57K 2.57K 1.76K

1.5K 1.47K

16

Which Photo Got the Most Comments?

A B C

D E

17

Which Photo Got the Most Comments?

E

AB D

C

45 35 20

11 9

Listen

1. Monitor all brand, sub-brand, and campaign hashtags

2. Monitor Instagram comments for critical keywords

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3. Respond

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Like customer photos Respond to customers

Ex: JCPenney

20

Not Engaging Comes with Consequences

21

June July August Sep-tember

Oc-tober

No-vember

De-cember

Jan-uary

Feb-ruary

March0

3000

6000

9000

12000Instagram Engagements Instagram Actions

Instagram Business Value

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CustomerEngagement

BrandAwareness

Sales

Instagram Local

23

Instagram Local

How to location-tag an Instagram photo or video

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1 2 3

The Brand Selfie: Ex The Chive

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The Brand Selfie: Ex 7-Eleven

26

The Brand Selfie

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Building a Follower Base

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Instagram Ads

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Instagram Loyalty

30

Instagram Loyalty

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Step 1#barneyscash

Step 2Bonus Points

Step 3Gift Card

The Do’s and Don’ts of Instagram

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DoRepresent your

brand as authentically as

possible

-

Have a specific focus for your

Instagram strategy

-

Involve your customers in your Instagram strategy

Don’tPost over-

promotional and salesy photos

-

Make Instagram everything about

your brand

-

Make it a one way conversation

• Today consumers demand authentic, locally relevant messages from brands

• MomentFeed delivers on the promise of authentic marketing, at scale

• MomentFeed provides the most comprehensive and innovative set of tools for managing the Instagram channel at both the corporate and local level

MomentFeed

CommentscoffeebeanSearch Content

34

Comprehensive Monitoring

Monitoring of both hashtag and location tag photos

#

201

22

634

58

CommentscoffeebeanSearch Content

35

Cross-Platform Sharing

Share location-tagged Instagram photos to your local Facebook pages

Coffee Shoppe

CommentscoffeebeanSearch Content

36

Indexing of Instagram Comments

@coffegirl02 Glad you are enjoying

our new location!

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Optimization and Moderation

DateLikesRecommended

CommentscoffeeshoppeSearch Content

38

Identification of Brand Influencers

DateLikesRecommended

CommentscoffeeshoppeSearch Content

#

634

58

39

MomentFeed Mobile App

For local managers to manage Instagram and to curate the best customer photos by re-

gramming

40

MomentFeed Platform

Questions?

41

• The explosion of mobile and how it has dramatically changed local search

• The importance of local search

• Optimizing the local search ecosystem (Google, Facebook, your website, etc.)

• How social influences search results

• Outdated mechanisms that are no longer viable

NEXT WEBINAR:

Optimizing for Search and Discovery in the Mobile Era 

Tuesday, September 9 at 10AM PST

Rob ReedFounderrob@momentfeed.comwww.momentfeed.com

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