THE WORLD’S EASIEST A/B TESTING TOOL

WHAT IS VWO?

VWO is the world’s easiest A/B testing tool that helps businesses improve their websites by tracking visitor

behavior, testing improvement ideas and targeting visitors for personalization. VWO is the most comprehensive CRO suite with heatmaps, mouse recordings and form analysis. It used by more than 4,000 businesses such as

Travel Republic, Flight Centre, Visit Orlando, Finnair, Virgin Holidays, among others, to increase their website

conversions.

LET’S PLAY THE QUIZ

LOG ON TO

vwo.com/quiz

If you complete the quiz during the

presentation, we will give you a three-months plan of VWO worth $750 for FREE!

Q1) GUESS WHICH VERSION INCREASED CLICKS ON THE ADD TO CART BUTTON

eCommerce product page without social sharing buttons

B. eCommerce product page with social sharing buttons

A.

Q2) WHICH VERSION INCREASED SEARCHES ON ‘FIND A COMMUNITY PAGE’

Landing page for a senior citizen community solution with video

B. A. Landing page for a senior citizen solution website with image

Q3) WHICH VERSION INCREASED GET A 'FREE QUOTE' REQUESTS

Movers company’s homepage with a couple’s stock photo

B. A. Movers company’s homepage with staff photo

RESULTS

Q1) GUESS WHICH VERSION INCREASED CLICKS ON THE ADD TO CART BUTTON

‣ Low number of social shares were acting as negative social proof

‣ Social sharing buttons slow down websites

‣ It posed as a distraction from the main goal on the product page - Add to Cart.

WHAT MAKES IT WORK

WINNER: VERSION B

eCommerce product page without social sharing buttons increased clicks on ‘Add to Cart’ by 12%!

Q2) GUESS WHICH VERSION SEARCHES ON ‘FIND A COMMUNITY PAGE’

‣ Website’s target audience is over-represented by women who didn’t go to college and who browse internet from home. A report says that people who didn’t go to college are less likely to have high-speed broadband access in the US. The slow net speed could have led to a painful video watching experience

‣ Video was too long at 2 minutes.

WINNER: VERSION A

The landing page for senior citizen community solution with image increased searches by 4%!

WHAT MAKES IT WORK

Q3) GUESS WHICH VERSION INCREASED GET A 'FREE QUOTE' REQUESTS

‣ Conversion Scientist Brian Massey calls stock photos ‘business porn’

‣ Jacob Nielsen report says visitors ignore fluffy pictures used to “jazz up” web pages

‣ The staff image better represented the movers company’s service.

WINNER: VERSION A

Movers company’s homepage with staff photo increased free quote requests by 45%!

WHAT MAKES IT WORK

KEY LESSONS

1) Do your own testing, don't borrow test ideas. The same strategies work for some and not others.

2) Qualitative understanding/learning is critical to becoming better testers.

Andy Chen

You will get an email with links to the full case studies and we will follow up to arrange the Free trial!