THE WESTMINISTER SCHOOLDUBAI

Role of attractions

Attractions

• Tourist attractions are a dynamic component of travel and tourism industry .They attract visitors to a destination by providing opportunities for relaxation, amusement, entertainment and education.

• Visitor attractions are of 2 types:Natural attractions(mountains,forests,landmarks,nature) Built attractions(theme parks, museums sports, cinemas, malls,

parks)

Role of tourist information and guiding services

Tour guides

• Tour guides usually refer to the activity of accompanying a group of visitors around a particular site, town or part of a region,giving information on the history ,pointing out the interests, and responsible for conducting the group efficiently.

• TICs(Tourist Information Centre) carry a wide range of promotional leaflets, brochures, guide books pertaining to the local area.

• It is the outlet for booking the tourist guides

Role of ancillary tourist services

Ancillary Services

• The chain of distribution provides opportunities to offer additional travel products and services to their customers (money exchange, travel insurance)

• Travel Insurance is offered by both tour operators and travel agents .

• TICs provide ancillary services like accommodation booking, sell tickets for theatres etc.

Role of Tourism Board

Tourist Board

• The role of NTO(National Tourism organization) is very significant and their mission is to increase the value of inbound tourism to a particular country.

• NTO will exert control and influence the local / regional tourist board in delivering services to the visitors.