BACKGROUND

4 KEY TRENDS

BRANDS AND START-UPS

10 OTHER LEARNINGS / FUN FACTS

CONCLUSIONS AND OPPORTUNITIES

BACKGROUND

4 KEY TRENDS

BRANDS AND START-UPS

10 OTHER LEARNINGS / FUN FACTS

CONCLUSIONS AND OPPORTUNITIES

THE SUMMIT IS BIGIn 2011 there were 400 attendees, this year 22,000.

CEO’s and start-ups. A melting pot of innovation.

NETWORKING IS BIG

GINDER, if you will….

85% OF ATTENDEES WERE MEN

EVERYDAY I HAD AT LEAST ONE DISCUSSION ON FEMINISM

Then there was the NIGHT SUMMIT

And this happened.

BACKGROUND

4 KEY TRENDS

BRANDS AND START-UPS

10 OTHER LEARNINGS / FUN FACTS

CONCLUSIONS AND OPPORTUNITIES

This happened.THE KEY TRENDS

1. TV IS DEAD

1. MOBILE REALLY IS THE FUTURE

1. SECURITY IS KEY

2. THE SHARING ECONOMY

Minecraft YT channel gets 5 mil vpm

90% internet traffic will be video by 2017

9.5 billion video ads in one month in 2012

MOBILE IS THE FUTURE THE FUTURE IS NOW

70% Kenya GDP through mobile payments

59% mobile ads to unknown demographics

Native advertising is the future of mobile

MOBILE IS THE FUTURE THE FUTURE IS NOW

3x more conversation about TV shows on Facebook than Twitter. FB haven't begun to target that with native ads.

7s to grab audiences attention in social

Link business to broader consumer interest

Natural language is the future

MOBILE IS THE FUTURE THE FUTURE IS NOW

BRANDS NEED TO BE AWARE OF WHAT DATA THEY’RE COLLECTING

WHEN THE OPTIMUM BUSINESS MODEL FOR THE SHARING ECONOMY IS DISCOVERED, IT WILL BE HUGE.

AS CONSUMERISM DECLINES, WILL THE FUTURE OF CAR BRANDS BE CAR SHARING?

BACKGROUND

4 KEY TRENDS

BRANDS AND START-UPS

10 OTHER LEARNINGS / FUN FACTS

CONCLUSIONS AND OPPORTUNITIES

COCA-COLA HAVE AFOUNDERS NETWORK

UNILEVER HAVE THE FOUNDRY, VENTURES AND MENTORSHIP

BACKGROUND

4 KEY TRENDS

BRANDS AND START-UPS

10 OTHER LEARNINGS / FUN FACTS

CONCLUSIONS AND OPPORTUNITIES

1. THE ROBOTS ARE TAKING OVER

Amazon destroys 3 jobs for every 1 it creates in the US

Nasdaq trades can now be made in 15ms. The future is picoseconds.

1. THE ROBOTS ARE TAKING OVER

2. POSITIVE SOCIETAL IMPACT -COULD BE GOOGLES NEW MANTRA

3. EVERYONE IS A PETER THIEL GROUPIE (including me)

“The challenges against the flying car are political, not technological”

“More security with less privacy invasion”

3. EVERYONE IS A PETER THIEL GROUPIE (including me)

4. SUBSCRIPTION BASED BUSINESS MODELS WILL CONTINUE TO THRIVE IN THE FUTURE

5. BLRT WILL CHANGE REMOTE DESIGN FEEDBACK 4EVA

6. PIKTOCHART IS ALSO FUN

7. DOCSTOC IS INCREDIBLE FOR START-UPS

8. THE BLOCK CHAIN WILL CHANGE OWNERSHIP FOREVER

9. BEYONCE HAS HER OWN MEDIA COMPANY: PARKWOOD. SHE PREFERS INSTAGRAM TO TWITTER AS PICTURES ARE MORE EMOTIVE

10. BONO IS A CLEVER BUSINESSMAN

“We got a lot of people who were uninterested in U2 to be mad at U2. And I would call that an improvement in the

relationship”

BACKGROUND

4 KEY TRENDS

BRANDS AND START-UPS

10 OTHER LEARNINGS / FUN FACTS

CONCLUSIONS AND OPPORTUNITIES

TECH STILL FEELS LIKE A GOLD RUSH

THEY AREN’T ANSWERING PROBLEMS

BRANDING STILL LEAVES A LOT TO BE DESIRED

WHAT CAN WE PROVIDE:

• IDEA SENSE CHECK WITH AUDIENCE INSIGHTS/HUMAN BEHAVIOUR

• EMOTION

• CREATIVE WAYS TO MAKE THE MOST OF MARKET TRENDS