Post on 21-Jan-2018
The WebLink Connect™ Webinar Trilogy
Acquire. Engage. Retain.
Presenter
DJ Muller
Founder and President/CEO
DJ@weblinkinternational.com
TODAY, IT’S ALL ABOUT
RETENTION
The Membership Lifecycle
Acquire Engage Retain
Remember
Your members have different interests and challenges.
Exceptional value comes from personalizingengagement touchpoints to address each of these with a
persona-based approach.
Organize Value Based on Defined Personas
The Business Owner
• Business Growth
Opportunities
• Advocacy and Support
• Increased Exposure
• Website Advertising
The Ladder Climber
• Leadership Development
• Professional
Development
• Networking opportunities
The Social Butterfly
• Active Young
Professionals Group
• Committee and Task
Force Participation
• Networking opportunities
Affiliation Codes
WebLink Connect’s Affiliation Codes allow you to tag profiles with an identifier
• You can use these codes to look up and segment specific profiles
• Examples of Affiliation Codes include: “Member”
“Newsletter Subscriber”
“2016 Board of Directors”
Setting Up Affiliation Codes in WebLinkConnect™
Three Easy Steps! 1.Set up Your Affiliation Code Types
2.Set up Your Affiliation Codes
3.Send an Email!
Send a Simple Email
Tip! Send to prospects!
Top Tips for Retention
• Optimize Your Online Directory to drive more value
• Always have a summary of trailing, twelve month accomplishments you can reference in a document and online
• Setup VOI/Referral Report ASAP
• Send out VOI/Referral Report the Invoices
Use The VOI/Referral Report
Helps to
quantify value
you are
providing
Setup the Referral / Value of Investment
Under the Admin, Set
Preferences menu
See
: https://vimeo.com/154903295
How do I determine VOI?
What is the value of one referral?• Lifetime value of customers (average revenues)
If 1 in 20 leads become customers, and a customer lifetime value is $200, then each lead is worth $10.
• Ad Value Equivalence/Earned Media ValueWhat would it have cost to buy those leads or impressions at face value? Range from $5 - $12 per thousand.
• Use your average referrals and average dues and work backwards to see where you land.Referral Report Executive Summary
Use The Referral Report
Setup it up, and test
it!
Top Tips for Retention
• Optimize Your Online Directory to drive more value
• Always have a summary of trailing, twelve month accomplishments you can reference in a document and online
• Setup VOI/Referral Report ASAP
• Send out VOI/Referral Report the Invoices
Thank you!
DJ Muller
Founder and President/CEO
DJ@weblinkinternational.com