Post on 19-Nov-2014
description
+Six ways technology is changing the face of journalism.
(but not the internal organs)
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But before we begin….
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- Allow me to Introduce myself
- Chris Borain
- Commercial Director
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Started in Nov ’09
Five people in a rented boardroom with a rusty air con
300,000 monthly visitors
2012 DMMA Publisher of the year
Zero marketing budget: all word-of-mouth
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1
Consumption
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DMMA Online Report July’13
22m unique browsers (+62%)
39% accessing via Mobile Device
Avg page duration: 92 secs
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DMMA online report for July 2013: 22m unique browser in SAGrowth of 62%
Inflated!! Includes Blackberry
devices
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35% of traffic to DM is via mobile device
We now compete with: Traditional Publishers140 charactersAnd people who think they’re journalists
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+Downside of tech consumption
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2
Marketing
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+re
30%
10%
10%
Referral traffic sources to DM:
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3
Deliverables
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No longer good enough to just deliver written copy, now need:
AudioVideoData Journalism
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Citizen Journalism = home-brewed beer (never tastes as good)
From a small Room with 5 people, DM grew to 300,000 visitors per month
Publishers aim to dedicate 25% budgets to editorial, DM = 70%
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Justified, with zero cost of distribution?
Defensive strategy to save print
Growing market vs Mature market
Competing against international titles for subs revenue
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6
How (if) we make money
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Banners won’t cut it
Diversify revenue streams
Syndicating content
Offline revenue EventsProductsNiche Communities (eg DM Wine Club)
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+Six ways technology is changing the face of journalism.
(but not the internal organs)