Post on 15-Apr-2017
THE VALUE OF DES IGN
BY THE NUMBERS
Design-driven companies in the last 10 years outperformed S&P 500 by
228%Source: DMI.org’s Design Value Index, 2014
2005-2010 2010-2015
Acquisitions of designer co-founded startups increasing heavily
275
Source: Design in Tech Report 2015 (KPCB & John Maeda)
Total raised by top 5 designer co-founded startups
$2,750,000,000+
Source: Design in Tech Report 2015 (KPCB & John Maeda)
Creative firms acquired by tech companies
since 2010
13 6VC firms who added
designers to teams for first time in the last year
Source: Design in Tech Report 2015 (KPCB & John Maeda)
Old ratio of designers to engineers
1:151:4
New ratio of designers to engineers
Source: Internet Trends 2015 (KPCB & Mary Meeker)
Apple is the most successful company of all time, in any industry. Nearly 2x market value
of second most valuable company.
Design is a key component to their success. One of the only companies to have a designer in the C-suite.
Source: Fortune Magazine
WH AT DOES “DES IGN-DR IVEN” MEAN?
“Being design-driven means treating design as a partner (and a leader) in the product creation process.”
– Cap Watkins VP Design Buzzfeed
Formerly Etsy, Amazon
Start with design, rather than just end with it. Design is not something sprayed on at the end of a process.
Design is an investment.
“To achieve great design, you need great business thinking/doing – to effectively invest in design – and you need great
engineering – to achieve unflagging performance.”
– John Maeda Design Partner, KPCB
Former President, RISD
APPL ICAT IONS TO DEC IS ION LENS
Enterprise apps historically do a terrible job with design. There is a huge opportunity for us to capitalize.
However, competition is heating up as others realize the increase in perceived value provided by quality design processes.
WHAT ARE WE DOING ABOUT IT?
• Design not confined to development. We’re adding new designer in 2015 dedicated to non-product tasks.
• Increasing awareness. Design briefing now core element of new employee on-boarding.
• Zendesk portal being successfully used for design needs. Over 30 projects submitted in last three months.
KEY TAKEAWAYS
Recognize the importance of design in everything our customers experience. Design is more than our logo and how our app looks.
Continue to raise our personal & company standards. If Apple made PPM software, how
would what you’re working on compare?
Involve the design team at the beginning of each new process. Leverage our corporate Style
Guide, document templates, and Zendesk.
Q&A