The UX Design Process in Scrum

A gentle introduction

John Pagonis @JohnPagonis

Sotiris Sotiropoulos @MojoArtboy

LLean and Agile ME - Dubai chapter

July 19th 2016

Context…. choose one

We are presenting the fundamentals of a UX Design process for a Scrum team as generically as possible,

so that you may conceive it in your own <context>, come up with your own questions and explore it yourself!

Context…. choose one

We are here to get us tothink, discuss and ask ;

-)

We are presenting the fundamentals of a UX Design process for a Scrum team as generically as possible,

so that you may conceive it in your own <context>, come up with your own questions and explore it yourself!

UX

What is User Experience?

What is User Experience

“User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”

Jakob Nielsen & Donald Norman, “The Definition of User Experience”

In other words...

UX, UI and Usability

User Interface

Usability

A UX designer

is part of the User Experience when interacting with a product or service.

is a quality attribute of that UI and is defined by Learnability, Efficiency, Memorability, Errors and Satisfaction.

designs a UX but is not the only one who influences that UX.

UX design is not the only thing which influences UX

Donald Norman, 1998“The Invisible Computer”

How can you tell what is good UX?

UXis measurable

is not a matterof opinion or taste!

UXDesign

good

is evidence based

UXDesign

correct

An Example of Improvement Measurement

Our familiar Lean loop

Jeff Gothelf, 2013“Lean UX”

is methodicallydesigned

good

UX

A Very Basic UX Design Process

UXDesign

modern

follows Lean principles

UXDesign

modern

follows Lean principlesand so does Scrum

An example...

An example… to avoid!

Scrum events

Sprint Planning 4-8 hrs

Daily Scrum 5-15 mins

Sprint 15-30 days

Sprint Review 2-4 hrs

Sprint Retrospective 1-3 hrs

Backlog refinement

“usually consumesno more than 10% of the capacityof the Development Team”

Ken Schwaber & Jeff Sutherland, 1991-2013“The Scrum Guide”

A better example

UX Designers and Scrum teams

How should a UX Designer work with a Scrum team?

One cross-functional team

A UX Designermust not sit in an ivory towerwithin a UX Team.

One cross-functional team

A UX Designermust not sit in an ivory towerwithin a UX Team.

This is a good idea for Waterfail teams as well!

And it is a good idea if you want to pollinate your organisation with UX Design

PO’s little helper...

The UX Designer is vitalin sourcing, grooming, validating and elaborating requirements

as well as for feeding the PO with evidence and knowledge by which to make decisions.

PO’s little helper...

The UX Designer is vitalin sourcing, grooming, validating and elaborating requirements

as well as for feeding the PO with evidence and knowledge by which to make decisions.

Ideally the PO should be an apt UX Researcher as well

Regarding UX research and UX design spikes...

I hear you ask, "but shouldn't UX designers start first?"

Regarding UX research and UX design spikes...

I hear you ask, "but shouldn't UX designers start first?"

Well, no!

Project inceptionand product envisioningshould involve everyonefrom the beginningUX specialists, business, POs and developers included.

Regarding UX research and UX design spikes...

UX work must be firstbut UX specialists

must not work alone; not even at the beginning.

I hear you ask, "but shouldn't UX designers start first?"

Well, no!

Project inceptionand product envisioningshould involve everyonefrom the beginningUX specialists, business, POs and developers included.

Where to start

New project?

Existing project?

Startup?

Enterprise?

To probe further...

Thank you!

john@pagonis.org

John Pagonis@JohnPagonis

mojoartboy@gmail.com

Sotiris Sotiropoulos@MojoArtboy