Motivating Others to take Action: Storytelling & Public Narrative

Andrew Nazdin17.10.2014

@andrewnazdin #hostseminaret

Why do we tell stories?PUBLIC NARRATIVE

Stories teach…

MoralsLe

sson

sValues

Two Ways ofUnderstanding

The World

StrategyAnalysis

StoryMotivation

How do we move individuals towards action?

Just with the head?

Just with the heart?

How do stories motivate us to action?

VALUES

Stories help us FEEL the emotions that remind

us of our values

VALUES

AC

TIO

N

CHALLENGE

CHOICEMORAL

OUTCOME

MORAL

THE PLOT

3 Parts of Public NarrativeInvites others to bein relationship with you

Invites others to join your community

Invites others to takeAction

Video Example:Senator Barack Obama

2004

3 Parts of Public NarrativeInvites others to bein relationship with you

Invites others to join your community

Invites others to takeAction

Motivating Others to take Action: Storytelling & Public Narrative

Andrew Nazdin17.10.2014

@andrewnazdin #hostseminaret