Post on 21-Oct-2014
description
0Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Confidential – Chaordix. Do not distribute without written Chaordix consent.
Shelley Kuipers, Founder & CEOCommunity Conference, Copenhagen 2014
1Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Chaordix Crowd Intelligence™
THE CROWD BRAND & IDEA GROUPS LEADERS & PROSUMERS
EMPLOYEES, CUSTOMERS PUBLIC
AFFINITY GROUPS INNOVAT0RSE.G.
Chaordix [kay-or-dix] is the global standard in crowdsourced brand and
product innovation
2Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Crowdsourcing Business Applications
The Future Of Crowdsourced Innovation
TeamInsights
Culture & Engagement
Competitive Intelligence
Process Improvement
Talent Sourcing
Business to Business
Thought Leadership Forum
Business Model Innovation
Industry Collaboration Hub
Product Innovation
Customer Insight Forum
Employee Innovation Lab
Innovation Challenge/Contest
Customer Innovation Platform
Brand Innovation
Brand Development
Brand Activation
Social Innovation
Social Good Challenges
Sustainability Innovation
3Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
• Crowdsourcing IP models – different models we have seen to-date;
1) forgo ownership of idea upon submission
2) your idea submission is exclusive to organization for a period of time (you cannot shop it around)
3) you own your idea until such time there could be a transaction as form of idea acquisition or future share of commercial opportunity
• Corporate Legal Leadership & Support - importance of including legal teams early in the crowdsourced innovation planning process to ensure buy-in and support
• Importance of clear terms of use – alignment with employee policies, procedures & culture. Alignment with IP models for external stakeholders including customers, fans, supply chain, etc.
IPR Considerations re Crowdsourcing
4Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. 4
Participation is the new brand.™