Post on 24-Feb-2022
主题演讲 Keynote:
The Unbound World
李超 环球旅讯 CEO
Charlie Li, CEO, TravelDaily
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83 million
outbound travelers
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The Shift of Distribution Landscape
The Brand Website revenue contributed 20.7% of the
$9 billion total revenue booked and 56 million room nights
Highlights | Fourth Quarter 2012
Revenue by Channel 2012 Q4
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Source: TravelClick Demand360. Top 50 markets worldwide from participating brands. Revenue in USD.
Direct = Reservations taken directly
on property such as walk-ins,
meetings/groups, direct call in
CRS = Central reservations office
for contact center reservations via
voice, chat or email
Web = Hotel proprietary Web
site or brand Web site
OTA = Online travel agency
such as Expedia, Orbitz,
Priceline
GDS = Global distribution
systems Sabre, Galileo,
Worldspan, Amadeus
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Source: TravelClick Demand360. Top 50 markets worldwide from participating brands. Revenue in USD.
2012 Q4 2011 Q4
Highlights | Fourth Quarter Comparison
OTAs are consolidating their market share in hotel distribution
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At-A-Glance | Global Trends
Note: 2012 Q4 Source: STR Global
Note: 2012 Q4 7
Shrinking Margin | Major Chinese OTAs
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Note: 2012 Q4 Source: STR Global
Dropping Hotel Performance
The Changing Distribution Channels
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New Media and New Models
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What Will be the Next?
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What Will be the Next?
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Amazing Growth Rate of WeChat
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100M
300M
200M
400M
438
Days
141
Days
121
Days ?
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The world is full of imagination
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The Unbound World