@sarahsemark · triggersandsparks.com

do websites look the same?

why

anyway?how did we get here

A HISTORY OF WEB DESIGN

the darkages

tablesto infinity!

rescueCSS to the

lookin’goodweb design starts

whereare we now?

designvs development

It’s easy to build a website that looks good…

great…but it’s hard

to build a website that looks

the designer-developer

CONTINUUM

constraintsare holding us back

should we

follow?

HECK YES!

• established patterns

• increased usability

• aesthetics are temporal

HECK NO!

• doesn’t account for needs

• hard to distinguish

• aesthetics are temporal

• drive new trends

• meaning disappears

how do wesoFIX THE PROBLEM?

with pattern & texture

play

get creative with

typography

breakout of the grid

add dynamism with

movement

inspirationshop around for

experiment!go forth and

thanks• Geocities screenshots: oneterabyteofkilobyteage.tumblr.com

• Internet archives: waybackmachine.org

• Designer vs developer infographic: Shane Snow, sixrevisions.com/infographics/web-

designers-vs-web-developers-infographic

• Icons from thenounproject.com

• Packaging design from lovelypackage.com

• Lettering work by Tobias Saul, tobiassaul.de

• Bloomberg Businessweek layouts by Braulio Amado itsnicethat.com/articles/braulio-

amado-bloomberg

@sarahsemark · triggersandsparks.com