Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

Google Plus Analytics

By Jeff Sauer – http://gplus.to/jeffsauer Twitter: @jeffalytics (nice tweets only, fragile ego)

Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

15 13 Minutes to Learn…

14 Activities you can measure in

Google+

10 KPIs that you can use for your measurement

31 Resources that you can use

for reference

26 Metrics you need to pay attention to

1) CIRCLES

Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

Google+ Circles: Metrics, KPIs and Resources

KPI: Total Circles > 1,000

Resources: Circle Count tracks most followed profiles and pages, as well as engagement with content. Their Chrome extension is also quite handy. Check the PageRank of your Google+ profile with prchecker.net.

Page Rank of Your Google+ Page

Total Circle Followers

2) POST ENGAGEMENT

Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

Metrics available

KPI: 5 Actions/Post

Resources: Start with reading How to Grow Your Google+ Engagement from Social Media Examiner and then study the list of People with Highly Engaged Content on Google+ from Circle Count.

+1’s Shares

Comments Total Engagement

3) FINDING RIPPLES

Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

Metrics Available

KPI: Create a Ripple

Resources: You can view Ripples for any page using the Find Ripples bookmarklet from Blind Five Year Old

Total public shares

4) +1’S FOR YOUR PAGES/POSTS

Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

Metrics

KPI: Total +1 >10

Resources: Check the number of +1 s for a page using a site like ′ Plus One Checker. You can also use the Google+ API to programmatically capture +1 data for a series of posts.

Count of +1s for a page

5) FOLLOWERS OF YOUR GOOGLE+ BUSINESS PAGE

Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

Metrics

KPI: Total Followers > 1000

Resources: Direct link to the create a Google+ Page section of Google’s website. Get your Google+ Badgeto place on your website directly from Google.

Total Followers for Google+ Page

6) GOOGLE+ AUTHOR STATS

Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

Metrics

KPI: Clicks > 500 in 30 Days

Resources: Direct link to Google Author Stats in Webmaster Tools.

Total Search Impressions

Total Search Click Throughs

Individual Post Click Through Rate

Individual Post Average Position

7) SOCIAL DATA HUB ACTIVITY

Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

Find What People Are Saying About Your Content

Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

Metrics

KPI: 10 Conversations/Month

Resources: Install Google Analytics on your website and start collecting data about your website.

Total Conversations

TotalEvents

8) GOOGLE ANALYTICS SOCIAL MEDIA REPORTS

Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

Add Color to Your Analytics With Deeper Social Insights

Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

Metrics

KPI: 100 Visits/Month from Google+

Resources: Introduction to Social Sharing from Google Analytics.

Top Social Networks

driving traffic

Total Interactions with your social media buttons/plugins

Conversions from Google+

Traffic

9) VISITORS FROM GOOGLE+

Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

Metrics

KPI: Increase conversion rate from G+ by 10%

Resources: How are traffic sources / campaigns determined in Google Analytics?

Visits from Google+

Visit Duration, Pages/Visit

Bounce RateConversion Rate

Revenue (for e-commerce)

10) GOOGLE+ POWERED BLOG COMMENTS

Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics

Metrics

KPI: 2x Interactions after G+ Comments

Resources: Announcement of Google+ Comments in Blogger. Comments Evolved for WordPress plugin. Google Plus Powered Blog Comments – Should You Jump Onboard?

Average comments/post

before G+ Comments

Average comments/post after

G+ Comments

Average total engagement on posts after G+ Comments

Coming Soon: The Guide

Your Turn

29

Thanks!

Jeff SauerVice President

Three Deep Marketing

I’m Teaching This Fall at DemandQuest

Use code mnsearchaugust for 20% Off Any Class!