WHY THE

CAMPAIGN

WORKS Emily Fletcher

USESPOPULAR

GIFS

AND YOUTUBE

CELEBRITIES

FULL-TIME TOBACCO

USE

TO EXPRESS THAT THE EXCUSE:

PART-TIME “SOCIAL SMOKING”

CAN TRAP YOU INTO

INCLUDES SOCIAL MEDIA REFERENCES TO

TINDER

TO BETTER CONNECT THE MESSAGE TO YOUNG ADULTS

VOICES A CLEAR CALL TO ACTION

REQUESTING HELP TO END TOBACCO USE

PLAYS COMMERCIALS ON TELEVISION CHANNELS THAT REACH THEIR

DEMOGRAPHIC

THIS CAMPAIGN

WORKSAND THAT’S THE