http://www.2thetopdesign.com (615) 874-1455Ross Jones - @2thetopdesign

Nashville SEO Meetup:The Truth About SEO

Ross Jones - @2thetopdesign

Who’s this guy?

6812,508,770MKT44502

Ross Jones - @2thetopdesign

Nashville SEO Meetup Group

Previous: ● Local SEO for

Small Business● Analytics● Klout ScoresNext:● Email

Marketing (with Emma)

Every Month:Last Thursday Night

SEO is hard.

Ross Jones - @2thetopdesign

Digital marketing as a % of revenue:

Grew 20% in 2012-2013

& will grow another 10% in 2014.

SEO is hard.

Ross Jones - @2thetopdesign

Remember:

Local SEO

is just 1 pieceof the puzzle.

SEO is hard.

Ross Jones - @2thetopdesign

Who dunnit?

Spammy links?

Robots.txt

blocking?

Malware?

Thin Content?

Algorithm

Change?

Competition?

SEO is Necessary

Comic by Skilledup.com

Ross Jones - @2thetopdesign

Justbuilding a website isn’t enough anymore.

Your competitors have already been online for years.

SEO is Romanticized

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“Can you guarantee my rankings?”

“I’d like to rank in the next few weeks.”

“I think ranking for [favorite keyword] is really the key to our success.”

SEO is Abused

Comic by Scott Adams

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“Negative SEO” “Black Hat SEO”

“CrapHat SEO”

Ignorance or Arrogance

SEO is Honorable

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Best interest:Disclose risks of certain tactics.

Self Policing

“Whitehats”

SEO is Mysterious

Comic by Skilledup.com

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> 200 unique signals in Google Algorithm.

These signals include things like the terms on websites, the freshness of content, your region and PageRank.- Google’s Inside Search

SEO is Undying

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Comic by Skilledup.com

57,700,000 results for the search:

SEO is Dead

SEO is Evolving

Comic by Skilledup.com

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Big, namedupdates likePanda, Penguin and Hummingbird only happen a few times per year.

Changes happen daily to Google’s algorithm.

SEO is Fast-paced

Comic by Skilledup.com

Ross Jones - @2thetopdesign

Keywords

Buying Links

Reciprocal

Links

Thin Content

Guest Blogging

SEO is Complex

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Relevant Content

Site Architecture

Keyword Silos

User Experience

Site Navigation

Proper Redirects

Internal Linking

External Links

SEO is Technical

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The biggest mistake is not making your site crawlable.

- Matt Cutts, Google

SEO is Multi-Device

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Q1 2014for the first timea majority of U.S. mobile subscribers of all age groups own smartphones. - Nielson

SEO is Marketing

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mar·ket·ingˈmärkitiNG- noun

The action or business of promoting and selling products or services, including market research and advertising.

SEO is Time-Consuming.

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AuditsSite MapsMeta ContentBlog PostsPage ContentQuality ImagesConsistent SocialOutreach EmailsBrand Building

SEO is Worthwhile

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Awareness

Rankings

Impressions

Clicks

Conversions

Revenue

Return Business

Happy Owners

The Truth About SEO

Ross Jones - @2thetopdesign

Resources for SEO

Essential GuidesThe Free Beginners Guide to SEO - Moz

28 SEO Metrics That Matter - Raven ToolsA Complete Guide to Google+ Page - Martin Shervington

Free Quality Non-Stock Photo Resources - Caddis InteractiveUsing Excel for SEO - Distilled

Link Building Tactics, the Complete list - Pointblank SEOHow to use Buzz Sumo and BuzzSumo to promote content

How I would fix Grantland’s SEO: an In-depth Audit - Web Gnomes

Useful ToolsBuzzSumo - Find influencers and related content

Beam Us Up - SEO CrawlerRaven Tools - SEO, Social, Content, PPC & Reports

Emma Email MarketingAnnie Cushing’s list of SEO & Marketing Tools

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Next Meetup Topic:

Email MarketingDate:

July 31st, 2014Location:

Emma’s Bistrohttp://myemma.com/bistro

11 Lea Avenue, Nashville, TN, 37210, United States

Ross Jones - @2thetopdesign

• Website Audits (Start @ $1000)• Consultation - $300• Marketing Campaign (Starts @

$4,000) Search Engine Optimization Local Search Content Creation Website Design Social Media Management

• bit.ly/truthaboutseohangout615.715.9099

@2thetopdesignRoss@2theTopDesign.com