Post on 30-Dec-2015
description
The Tourism Geography of Italy
Learning objectives
1. Explain the special appeal of Italy as a tourist destination.2. Describe the major physical features of Italy and understand
their importance for tourism.3. Appreciate the nature of the demand for inbound, outbound
and domestic tourism.4. Outline the major features of tourism infrastructure,
especially the differences between North and South Italy.5. Appreciate the public sector organization of tourism in Italy.6. Demonstrate a knowledge of the tourist regions, resorts,
business centres and tourist attractions of Italy.
Italy: Introduction
• Long tourism history
• Grand Tour
• Many and diverse products
• Separated from Europe by Alps
• Apennines along spine
• Italian lifestyle, culture and cuisine
Italy: Demand
Domestic• Large market
Outbound• Increasing
Inbound• Fortunes varied
Italy: Supply
Transport• Road• Rail• Sea • Air
Accommodation• 4 million beds
Organisation• National
– Italian State Tourism Office
• Regional– 20 local governments
Italy: Resources
• North– Central Alps
– Western Alps
– Eastern Alps
– Italian Lakes
– North Italian Plain• Venice
• Milan
• Turin
• Verona
• Bologna
• Italian Riviera – Liguria
• Central Italy– Florence
– Pisa
– Rome
Italy: Resources
• South– Calabria
– Campania
• Islands– Sicily
– Sardinia