Improve Your Website and Social Media Efforts

Starter Steps for Google Analytics

Regis Hadiaris

America’s Largest Online Mortgage Lender

(4th Largest Overall)

www.quickenloans.com

Who am I?

Personal Development Blog(Goal Setting, Leadership, Getting

Organized at Work, etc.)

www.dotconnectorblog.com

15 years of experience in web analytics condensed

into what YOU need to know.

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“Making the simple complicated is commonplace;

making the complicated simple, awesomely simple, that’s creativity”

- Charles Mingus

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When talking about “Web Analytics” only three questions really matter…

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#1: Where are people coming from

to get to our website?

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#2: Where are people

going on our website?

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#3: Are people doing

what we want?

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Good News:You only need 2 reports in Google Analytics to answer all three of these questions!

Bad News:Neither of those reports are included in Google Analytics

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So…we need to create them...

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STEP 1: What does “conversion” mean to you?

Conversion = What I want people to do

How many people visit my site

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Conversion = What I want people to do

How many people visit my site

Examples (Type of Website): Sales (E-Commerce), Leads (Lead Generation), Email Signups (Publisher), Page Viewed (Any site), Time on Site (Ad revenue), Pages/Visit (Ad revenue)

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= 10% Conversion

10 Leads100 Visitors

Create a “Goal” in Google Analytics

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#1: Where are people coming from

to get to our website?

Create a “Top Sources” Report

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#2: Where are people

going on our website?

Create a “Page Performance” Report

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#3: Are people doing

what we want?

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What about looking at “all social media” traffic?

Here’s how to do it…

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digg|aim|friendfeed|blinklist|fark|furl|misterwongs|wikipedia|stumbleupon|netvibes|bloglines|linkedin|facebook|del\.icio\.us|feedburner|twitter|technorati|faves\.com|newsgator|PRweb|msplinks|myspace|su\.pr|bit\.ly|tr\.im|cli\.gs|zi\.ma|poprl|tinyurl

Another Tool That Can Help…

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Questions?regis@dotconnectorblog.com

- or - @regishadiaris on Twitter