AdministrationAdministration

The thought and effort behind the action

The Company

• Incorporated• Bylaws• Officers• Annual tax report• Liability Insurance• Clear identification of resource ownership

– Good Shepherd Turkey Ranch, Inc.– Reese Farm– Williamson Farm

Board of Directors

• Frank Reese, Jr., President

• Jeff May, Vice President

• Dave Mueller, Vice President

• Danny Williamson, Secretary/Treasurer

Monthly Meetings

Mission – everything is filtered through this lens

• All meetings are tape recorded

• Follow Roberts Rules of Order

Agenda

• Previous minutes

• Financial Report– Payables – receivables – checks written – cash flow – financial projection

Agenda

• Inventory– sold – in storage: fresh, refrigerated and frozen – coming in – sent to primary customers – at processing plant – What’s not selling

• develop plan based on shelf life, product value

Agenda

• Line of Credit– Status– Payment schedule– Interest

• Old Business

• New Business

• Agenda & officiator set for next meeting

Roles – Danny Williamson

• HACCP• Labeling• Website• Orders• Shipping – liaison with processor on this• Record keeping & archives• Book keeping• Meeting notification & agenda development• Reception – calls go to him

Roles - Jeff May

• Liaison between GSTR and farmers– Meets with every farmer every 2 months– Helps set up farm plan– Manages all contracts

• Rules & Regulations

• Liaison with Processing– Negotiates terms– Establishes dates

Roles – Brian Anselmo

• Customer Relations– with new customers– When there are shortages & replacements

• Processing– On-site rep– Product distribution & delivery

• Liaison between GSTR hatchery & farmers– Hatchery record keeping– Learning to run hatchery– Delivers day-olds to farmers

Roles – Frank Reese

• Oversees entire operation– Mediator / Negotiator both inside and outside of GSTR

• Genetics– Manages breeder flocks – Operates GSTR hatchery

• Quality Control– Liaison with Graders and USDA– Decides what’s Grade A and downgrade

• Marketing, Promotion & Sales– His story and his face sell the product– Liaison with primary customers– Developing new markets

Production Planning

• 1 year in advance

• New business: – Chickens: Contract

+ 6 months

– Turkeys, ducks & geese: contract + 12 months

Communication

Communication is imperative!

If the chain of communication is

broken, quality suffers and the market it lost

FinanceFinance

Financing

• Sources of funding– Loans– Credit– Personal resources– Enterprise Income– Other

• Cash flow issues

Promotional Expenses

• Free birds + overnight shipping

• Posters

• Apron cards

• Promotional visits

• Other

Marketing Expenses

• Label development

• Label approval

• Educating potential buyers

• Negotiating

• Other

Pay & Benefits

• No one on the Board currently gets paid

• All have off-farm income– Frank works

• On farm: 7-8 hours/day x 7 days/week x 52• Off farm: 6 hours/day x 5 days/week x 52

• Hope Board can one day be paid as consultants

Farmer Relations

GSTR contracts are different from industry

• Allowed to keep other livestock and poultry

• Allowed to sell eggs and meat beyond contract obligation (e.g. Farmers’ Market)

Farmer Relations

• Farmers own birds & buy feed

• Farmers pay for transport to processor– $1500 per truck

• Farmers get paid according to grade