Post on 17-Jan-2016
The Strategic Impacts of Microgeomatics for
Location Based Services in Business
The Strategic Impacts of Microgeomatics for
Location Based Services in Business
Claude Caron, Ph.D.
Stéphane Roche,
Ph.D.
Michel Berthiaume,
MBA
Lin Gingras, Ph.D.
Claude Caron, Ph.D.
Stéphane Roche,
Ph.D.
Michel Berthiaume,
MBA
Lin Gingras, Ph.D.
Faculté d’administration
ContentContent•Introduction•Technological Infrastructures•Organizational Strategic Use•Benefits Measurement•Conclusion
•Introduction•Technological Infrastructures•Organizational Strategic Use•Benefits Measurement•Conclusion
ContentContentIntroduction
•Technological Infrastructures•Organizational Strategic Use•Benefits Measurement•Conclusion
Introduction•Technological Infrastructures•Organizational Strategic Use•Benefits Measurement•Conclusion
What is Geomatics?What is Geomatics?• Neologism used in many parts
of the World
• ≈ Geographic Information Science
• Definition:Science and technology of gathering, analyzing, interpreting, distributing and using geographic information. Geomatics encompasses a broad range of disciplines: surveying, mapping, remote sensing, GIS, and GPS. (C.F. Geomatics Canada)
• Neologism used in many partsof the World
• ≈ Geographic Information Science
• Definition:Science and technology of gathering, analyzing, interpreting, distributing and using geographic information. Geomatics encompasses a broad range of disciplines: surveying, mapping, remote sensing, GIS, and GPS. (C.F. Geomatics Canada)
MicrogeomaticsMicrogeomaticsMicrogeomaticsMicrogeomatics
What is Microgeomatics?
What is Microgeomatics?
Geomatics
GeostatisticsSpatial AnalysisData StructuresMap distribution
Geomatics
GeostatisticsSpatial AnalysisData StructuresMap distribution
Indoor PositioningSystems (IPS)
RFID or RTLS (Active RFID)Cellular Network
Personnal Digit. Ass. (PDA)
Indoor PositioningSystems (IPS)
RFID or RTLS (Active RFID)Cellular Network
Personnal Digit. Ass. (PDA)
MicrogeomaticsMicrogeomatics
Definition:
Microgeomatics is the use of various
approaches and techniques of location in
closed spaces. It relies on geomatics
know-how of data storage, analysis and
spatial information gathering and
communication .
Definition:
Microgeomatics is the use of various
approaches and techniques of location in
closed spaces. It relies on geomatics
know-how of data storage, analysis and
spatial information gathering and
communication .
ContentContent•IntroductionTechnological Infrastructures
•Organizational Strategic Use•Benefits Measurement•Conclusion
•IntroductionTechnological Infrastructures
•Organizational Strategic Use•Benefits Measurement•Conclusion
ConvergenceConvergence
Location based technologies
Mobile and wireless networks
Pervasive computing
PLW
Mobile TechnologyMobile Technology
Location TechnologiesLocation Technologies
Wireless CoverageWireless CoverageCoverage
NetworkTypes
PAN WANLANHAN
GSM, GPRS,I-Mode, UMTS
IEEE 802.11b/gHiperLan
Bluetooth,IrDA
HomeRF
Microgeomatics:Technological Infrastructure
Microgeomatics:Technological Infrastructure
DataAcquisition
DataAcquisition
DataStorage
DataStorage
DataAnalysis
DataAnalysis
ContentContent•Introduction•Technological InfrastructuresOrganizational Strategic Use
•Benefits Measurement•Conclusion
•Introduction•Technological InfrastructuresOrganizational Strategic Use
•Benefits Measurement•Conclusion
Microgeomatics in Business:
3 Types of Strategic Use
Microgeomatics in Business:
3 Types of Strategic Use
T O PT O PT
O
P
T
O
P
Microgeomatics in Business:
3 Types of Strategic Use
Microgeomatics in Business:
3 Types of Strategic Use
T
O
P
T
O
P
raceability
ptimization
rospection
raceability
ptimization
rospection
Microgeomatics in Business:
3 Types of Strategic Use
Microgeomatics in Business:
3 Types of Strategic Use
O
P
O
P
ptimization
rospection
ptimization
rospection
TraceabilityTraceability
TraceabilityTraceability
Where are
currently...– Merchandises in the warehouse ?
– People in the hospital ?
– Assemblies in Manufacturing Plant ?
Where are
currently...– Merchandises in the warehouse ?
– People in the hospital ?
– Assemblies in Manufacturing Plant ?
Traceability & Hospitals
Traceability & Hospitals
Source: Baxter
RFIDRFID
Traceability & Retailing
Traceability & Retailing
Traceability & Retailing
Traceability & Retailing
Source: H. Sorensen (2003), Undestanding TrafficPatterns Leads to Higher Profits, Sorensen Associates
Traceability & Retailing
Traceability & Retailing
Movement Tracking
Movement Tracking
Pathway AnalysisPathway Analysis
Pathway AnalysisPathway Analysis
OptimizationOptimizationWhere would be the best...– Location to put a rack in a clothing store ?
– Location for a store in a shopping mall ?
– Route and sequence to intervene on computer breakdowns ?
Where would be the best...– Location to put a rack in a clothing store ?
– Location for a store in a shopping mall ?
– Route and sequence to intervene on computer breakdowns ?
OptimizationOptimization
Analysis of the
distribution of
products on shelves
in a pharmacy
Analysis of the
distribution of
products on shelves
in a pharmacy
the Pharmaceutical Journal
OptimizationOptimization
ProspectionProspectionWhy are there...
– bottlenecks in this production line ?
– zones of the warehouse which are under-utilized ?
– a customer drop in this part of the shopping centre ?
– no customer in this part of the store ?
Why are there...– bottlenecks in this production line ?
– zones of the warehouse which are under-utilized ?
– a customer drop in this part of the shopping centre ?
– no customer in this part of the store ?
FréquentationFréquentation
HighHigh
AverageAverage
LowLow
FréquentationFréquentation
HighHigh
AverageAverage
LowLow
ProspectionProspection
Merchant Mix Analysisof a Shoping Center
Merchant Mix Analysisof a Shoping Center
ContentContent•Introduction•Technological Infrastructures•Organizational Strategic UseBenefits Measurement
•Conclusion
•Introduction•Technological Infrastructures•Organizational Strategic UseBenefits Measurement
•Conclusion
UBIGIS evaluationUBIGIS evaluation• Allows evaluation of GIS applications
in a company (Gingras L. & F. Bergeron, 2004. Chapitre 3, Aspects organisationnels des SIG, Hermes Sciences, Lavoisier, Paris.)
• Made of three parts : benefits, strategy and structure.
• Optimal context :– Benefits must be positive– Strategy must maximize strategic
moves– Structure must be in place to support
strategy
• Allows evaluation of GIS applications in a company (Gingras L. & F. Bergeron, 2004. Chapitre 3, Aspects organisationnels des SIG, Hermes Sciences, Lavoisier, Paris.)
• Made of three parts : benefits, strategy and structure.
• Optimal context :– Benefits must be positive– Strategy must maximize strategic
moves– Structure must be in place to support
strategy
UBIGIS evaluationUBIGIS evaluationBenefits• Operational benefits• Management benefits• Strategic benefits and
organization performanceStrategy• Business strategy • GIS StrategyStructure• Organisational Structure• GIS Structure
Benefits• Operational benefits• Management benefits• Strategic benefits and
organization performanceStrategy• Business strategy • GIS StrategyStructure• Organisational Structure• GIS Structure
Strategic ImpactsStrategic Impacts
• Business Strategy must include spatial-temporal dimensions even indoors
• Time is money for customer and businesses– Time to find– Time to move– Need to move
• Information push depending on context and user location leads to new services
• Business Strategy must include spatial-temporal dimensions even indoors
• Time is money for customer and businesses– Time to find– Time to move– Need to move
• Information push depending on context and user location leads to new services
ContentContent•Introduction•Technological Infrastructures•Organizational Impacts•Benefits Measurement•Conclusion
•Introduction•Technological Infrastructures•Organizational Impacts•Benefits Measurement•Conclusion
ConclusionConclusion• Microgeomatics = New Domain!• RFID + Geospatial Analysis !• Disruptive changes • Strategic impact on business
processes• Inherent risks• Multidisciplinary
expertise required
• Microgeomatics = New Domain!• RFID + Geospatial Analysis !• Disruptive changes • Strategic impact on business
processes• Inherent risks• Multidisciplinary
expertise required