The State of the Omnichannel Contact Center

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accelerate'your'ambition

Dimension'Data’s'2016'Global'Contact'Centre'Benchmarking'Report

20#May#2016

Global#results

The$state$of$the$Omnichannel Contact$Centre

Copyright#©#2016#Dimension#Data#

About#the#2016'Report

6'chapters,#700+'data#points,#80+'result#charts#

1320 companies#from81 countries#globally#contributed#to#this#year’s#research#

Analysis with#contextand#recommendationson#best#practices

16'new#questions#and#existing#survey#expanded#to#include#digital

25 country/regional#highlights#summary#reports

New#for#2016#bespoke'reportbuilder#via#new#website

accelerate'your'ambition 4Copyright#©#2016#Dimension#Data#

20#May#2016

Copyright#©#2016#Dimension#Data#

What’s#included?

Customer'Analyticscustomer#segmentationsingle#view#of#customercustomer#intelligenceservice#determinantsprocess#reIengineeringinternal#SLAs

Contact'centreoperationscustomer#satisfactioncontact#qualitymanagement#informationcontact#statisticscontact#resolutionperformance#management

Workforce'optimisationstaffing#modelstrainingcompetency#managementemployee#engagementhuman#resourcesworkforce#management

Technology'solutionstechnology#trendstechnology#readinessownershipcontact#centre deploymentsapplication#functionalityservice#management

CX'strategy'and'innovationcontact#channelscentre maturitymarket#trendsfinancial#positioninglocation#planningstrategic#performanceinnovation

Digital'servicesselfIservice#capabilityselfIservice#prioritiescustomer#behaviourscontact#statisticsprocess#reviewschannel#development

Copyright#©#2016#Dimension#Data#

The'big'picture…

Copyright#©#2016#Dimension#Data#

Much'more'than'a'contact'centre

TelephoneIbased#CX DigitalIbased#CX

Contact2000s

Channel#migration#for#cost'reduction

Broadeningchannel#access

1990sCallReplacingfaceNtoNfaceProvide#improved#customer'access

2010sMultichannelPart#of#amultiple'channel'experience'Supporting#other'channels'I not#always#first#choice

Omnichannel2016'– 2018

Focused#on#resolving#user#issues#‘inNchannel’

Providing#assisted#support#for#integrated digital#channels

Digital analytics

Technology#enablement

2016N2020sPersonalisation &'proactive'CX

accelerate'your'ambition 8Copyright#©#2016#Dimension#Data#

The'digital'progression…

Telephone

IVR

Automated# services

Email

Web#chat

Social# media# I Facebook,#Twitter,#etc.

Smartphone# application

SMS#text

Video# chat

Service# kiosk#support

Internet#website# (peerItoIpeer# systems)

2006

2015

2016The'digital'revolution'continues

Today,#digital'interactions'account#for#over#42%'of'all'interactions'and#are#on#track#to#overtake'voice by'end'of'the'year

Copyright#©#2016#Dimension#Data#

The'challenge…

accelerate'your'ambition 10Copyright#©#2016#Dimension#Data#

Contact'by'channel:'Actual'split'versus'desired'split'

What' is'your'desired'versus'actual'split'of'customer'interactions'by'channel'grouping?'n#|#1041

42.9

37.3

19.8

Desired

57.7

18.7

23.6

Actual

Contacts'by'phone'drop#again,#by#12%#on#2015

Desired'split'still#some#way#to#go#before#actual#target#numbers#achieved#

accelerate'your'ambition 11Copyright#©#2016#Dimension#Data#

4.3

12.3

15.5

21.1

29.9

31.8

31.8

32.2

34.6

36.5

49.1

Other

Speed# of#change# I can't#keep#up

Access#to#new#technologies# (incl.#hosting# etc.)

Security#risks#and#compliance

Data#analytics#(incl.#big#data)

Interaction# optimisation/automation

Commitment# to#customer# exeprience# as#a#differentiator

Multiskilling/increased# complexity

Changing# user#behaviours# (mobile,#social#etc.)

Migrating#traffic# to#digital

Omnichannel# strategies# (connected# customer# journeys)

Industry'trends'affecting'contact'centre

What'are'the'top'three'industry'trends'affecting'your'CX'capability?n#|#1319

OmnichanneY'Connected'customer'journeys'is'the'#1'factor'affecting'CX'capability'

accelerate'your'ambition 12Copyright#©#2016#Dimension#Data#

1.7

4.2

5.5

7.5

15.9

17.1

19.9

21.6

27.1

37.6

43.8

47.5

50.2

Other

Public#scrutiny#of#service#provision

Service#via#video# on#demand

Enhanced# security#(i.e.# fraud)

Better# training#and# agent# empowerment

Service#via#social#media

Executive# commitment# to# the#customer#experience

Availability/access# to#new#technology

Changing# user#demands/behaviours

Personalised# service#offerings

Digital#channel# service#capability

Integrated# customer# journeys# (i.e.#omnichannel)

Customer#analytics

Innovation'and'emerging'trends

What'are'the'top'three'things'that'will'reshape'the'contact'centre'industry'(and'CX)'during'the'next'five'years?n#|#1319

Analytics'again'voted'top'factor'that'will'reshape'industryPersonalised#service#offerings#fall#right#behind#architecture#capability#as#top#CX#enabler

accelerate'your'ambition 13Copyright#©#2016#Dimension#Data#

Challenges'of'technology'systems

What'are'the'most'common'challenges'faced'as'a'result'of'your'contact'centre'technology'systems?n#|#982

Percentage 2016

Integrating# multiple# technology# systems 61.0

Legacy# systems#inhibit# flexibility/progress (but#can’t# be#replaced) 46.9

Stretch on#resources# (too#many#competing# priorities) 37.8

Securing budget/cost# burdens 37.6

No#common#strategy#(solutions# created# in#silos) 28.7

Lack#of#required# technologies 27.7

Speed# of#change# – technology# can’t# keep#up# with#requirements 27.0

Management# of#multiple#projects/completion# of# implementations# (lesson# learned,# post# install# reviews) 21.2

Maintaining# big#data# view#across#organisation 15.0

Inability# to#define# positive#business# case/evidence# ROI 14.0

Other 7.4

Integration'the'top'inhibitor'to'improving'technology'systemsLegacy#infrastructure#challenges#up#by#23%#and#up#from#5th#to#2nd#top#issue

accelerate'your'ambition 14Copyright#©#2016#Dimension#Data#

34.5

53.6

61.1

63.3

65.1

66.1

74.5

78.5

24.3

26.1

22.4

21.3

21.8

14.3

16.0

13.0

41.2

20.3

16.5

15.4

13.1

19.6

9.5

8.5

Agent# screen#capture

Agent# analytics

Feedback# mechanisms

Knowledge# management

Workforce#management

Voice#and/or# data# logging# (storage# and#retrieval#of#customer#records)

Quality#management

Performance# management

Currently#use Planned Not#planned

Workforce'optimisation'systems'(current'and'planned)

What'systems'are'used'to'enable'workforce'optimisation'in'your'organisation?n#|#999

35%'operate'without'WFM'systems44%#function#without#agent#analytics#tools#–also#top#future#focus

Copyright#©#2016#Dimension#Data#

The'detail…

Copyright#©#2016#Dimension#Data#

Digital'interactions'dominate:'Digital'volumes'handled'by'contact'centres on'track'to'exceed'phone'by'end'of'2016'

SOURCE:#2016# Global# Contact# Centre#Benchmarking# Report

Growth'in'almost'every'digital'channel,'contrasts#with#12%#shrinkage#of#phone#in#split#of#interactions#handled#by#contact#centre

CX#now#top#reason#for#offering#selfI/assistedIservice#channels#(ahead#of#cost)

But#2#in#3#say#digital#tech#not#meeting#business#needs

accelerate'your'ambition 17Copyright#©#2016#Dimension#Data#

Contacts'handled'by'channel

What’s'the'percentage' split'of'interactions'being' handled' across'the'channels' offered'to'your'customers?n#|#1041

2015 2016

Telephone 65.7 57.7

Email 15.5 15.2

IVR#(touchtone/speech) 8.4 10.0

Internet# website#(incl.#knowledge# portals,# peerItoIpeer# systems#etc.) 4.3 6.0

Web#chat#(including# instant# messaging,# coIbrowse) 1.8 2.6

Social#media#I Facebook,# Twitter,#etc. 1.4 2.1

Service#kiosk#support# (i.e.#branch# walkIins) Not#asked 1.9

Mobile#application# (smartphone,# tablet# apps) 1.2 1.7

SMS#text 1.5 1.6

Automated# services#(e.g.#push# messages,# auto# updates,# etc.) Not#asked 1.0

Video# chat 0.2 0.3

Growth'in'every'digital'channel'contrasts'to'12%'shrinkage'in'telephoneSupports#forecast#that#digital#to#surpass#phone#by#end#of#year

Copyright#©#2016#Dimension#Data#

CX'recognised as'a'clear'differentiator:'it’s#dominating#the#service#revolution#as#organisations#go#beyond….go#digital#or#die

SOURCE:#2016# Global# Contact# Centre#Benchmarking# Report

83%'recognise CX'as'a'competitive'differentiator

That’s#a#rise#of#30%#since#2012

78%#recognise CX#as#the#most#important#board#level/exco strategic#performance#measure#

77%#can#evidence#cost#saving#benefits#via#improved#CXi#74%#say#it#increases#company#profits/revenues#

Strategy'and'innovation

accelerate'your'ambition 19Copyright#©#2016#Dimension#Data#

4.8

13.0

14.2

19.0

31.4

32.7

33.4

34.6

39.0

77.5

Other

Customer#effort#scores#(ease#of#doing# business)

Transition#to#digital# interactions

Complaint# levels

Productivity# and#cost# to#serve#(incl.#contact# propensity)

Customer#advocacy# or#loyalty#(e.g.#NPS*)

Employee# engagement

Sales#revenue# and# profits

First#contact# resolution# (right#first#time)

Customer#experience

Most'important'strategic'performance'measures

What' are'the'top'three'most'important'strategic'performance'measurements'according'to'your'company’s' board/executive'team?n#|#1319

*Net#Promoter,#NPS#and# Net#Promoter# Score#are#trademarks# of#Satmetrix Systems#Inc.,#Bain#&#Company#and# Fred#Reichheld

CX'again'top'strategic'indicator'of'performanceFocus#on#costs#drops#to#6th spot#as#organisations buyIin#to#benefits#of#CX

accelerate'your'ambition 20Copyright#©#2016#Dimension#Data#

72.4

74.1

75.6

77.0

82.1

Reduction# in#contact# volumes

Increased# company# revenue/profits

Increased# employee# engagement

Reduction# in#costs

Increased# customer# loyalty#(incl.#value)

Improved'customer'experience:'benefits

What' business'benefits'can'your'centre evidence'as'a'result'of'an'improving'customer'experience'capability?'n#|#1319

Over'¾'can'evidence'cost'savings'from'improved'CX76%#say#it#promotes#employee#engagement

accelerate'your'ambition 21Copyright#©#2016#Dimension#Data#

First'contact'resolution'statistics

What' are'your'first'contact'resolution'(FCR)' rates'for'telephone' and' assistedNservice'contacts?n#|#595

2014 2015 2016

Telephone# % 73.1 74.8 77.3

AssistedIservice# % Not#asked 67.9 68.8

FCR'on'voice'contacts'at'highest'in'5'yearsAssistedIservice#resolution#rates#continue#to#lag#behind#telephone

Copyright#©#2016#Dimension#Data#

Connecting'the'customer'journey….by'design:'Seamless CX#across#an#increasing#number#of#channels#has#driven#demand#on#contact#centres#to#create#a#unified#experience

SOURCE:#2016# Global# Contact# Centre#Benchmarking# Report

Omnichannel #1'top'trend'for'2016

Full#channel#integration#levels#set#to#treble#from#22.4%#to#74.6%#in#next#two#years#

Connected#customer#journeys#and#ease#of#resolution#now#top#focus#as#most#centres look#to#offer#9#or#more#channel#offerings

Customer#journey#mapping#emerging#as#a#top#5#year#trend#alongside#analytics#that#will#reIshape#industry.##For#now#just#17%#can#locate#problem#hotspots

accelerate'your'ambition 23Copyright#©#2016#Dimension#Data#

11.0

31.0

32.6

41.6

44.3

48.1

52.4

68.3

74.1

90.1

97.8

22.7

26.2

11.9

33.8

36.8

22.4

23.7

18.3

9.4

5.8

0.6

66.3

42.8

55.5

24.6

19.0

29.5

24.0

13.3

16.5

4.0

1.6

Video# chat

Other#automated# services#(Internet# of# things,# automated#…

Service#kiosk#support# (i.e.#branch# walkIins)

Mobile#application# (smartphone,# tablet#apps)

Web#chat#(incl.#instant# messaging,# coIbrowse)

SMS#text

Social#media#(Facebook,# Twitter,#etc.)

Website#(incl.#knowledge# portals,#peerItoIpeer# systems,#etc.)

IVR#(touchItone/speech)

Email

Telephone

Now Within#1#year No#plans

Services'supported'by'contact'centre

What' services'can'your'contact' centre'support,' now'and' in'the'future?n#|#1319

Average'of'9'channels'for'most'by'2017Mobile#app#offerings#up#61%Automated#services#emerging#as#dark#horse#game#changer

accelerate'your'ambition 24Copyright#©#2016#Dimension#Data#

30.4

8.5

17.4

27.7

36.4

We#can't# track#the#customer# journey

Other

Blockage# points# in#processes# (that#affect# the#CX)#can#be#located

Key#decision# points#can#be# identified#

Interactions# can#be#tracked#across#multiple#channels

Tracking'customer'journeys

How'well'can'you' track'the'customer'journey'across'your'service'channels?n#|#1229

Just'36%'can'track'a'customer'journey'that'spans'multiple'channelsJust#17%#can#locate#problem#hotspots#that#impact#CX

accelerate'your'ambition 25Copyright#©#2016#Dimension#Data#

7.5

17.9

74.6

19.5

58.1

22.4

Not# integrated

Partially# integrated

Fully#integrated

Now Within#2#years

Omnichannel integration

Which' of'the'following'best'describes'the'level'of'integration'across'your'service'channels?n#|#1305

Over'1/5'design'connected'capability'nowOn#horizon#for#52%Clear#focus#on#progression#towards#full#channel#integration

Copyright#©#2016#Dimension#Data#

Proactive'automation:'Across#the#spread#of#digital#channels#will#drive#proactive#outbound#activity,#preIempting#customer#needs#and#reducing#costs

SOURCE:#2016# Global# Contact# Centre#Benchmarking# Report

31%'have'capability'now,'it'will'rise'to'57%'by'end'of'year

Proactive#outbound#now#third#behind#phone#and#email#for#initiating#contact#on#complaints#(7%),#service#enquiry#updates#(17%),#sales#and#marketing#(21%)#and#default#notifications#(24%

Internet#of#things#emerges#onto#the#horizon#too,#as#customer#journey#analysis#identifies#opportunity#to#reduce#call#propensity

accelerate'your'ambition 27Copyright#©#2016#Dimension#Data#

81.0

9.1

0.79.2

Digital#selfIservice#will#…

Evolution'of'contact'centre'in'next'two'years

How'will'your'contact'centre'develop'in'the'next'two'years?n#|#1319

76.0

12.1

1.7

10.2

Digital#assisted# (agent#supported)# will#…

67.8

19.5

7.45.3

Overall# interactions#(spanning# all#channels)#

will#…

28.5

29.6

38.8 3.1

Telephone# traffic#(agent#led)#will#…

33.4

35.6

26.84.1

Headcount# employed#will#… Interaction'levels'

continue'to'rise76%#increase#in#digital#agentIassisted#transactionsFTE#requirements#will#increase

accelerate'your'ambition 28Copyright#©#2016#Dimension#Data#

Reasons'for'offering'selfN/assistedNservices

What' are'your'main'reasons'for'offering'selfN/assistedNservice'channels?n#|#1100

Percentage

Improve#customer# experience 73.7

Cost#reduction 67.9

Customer#appetite# for#digital 55.9

Part#of#an#omnichannel strategy# #(creating# seamless#customer# journeys# across#channels) 45.5

Extends# service#coverage# hours 45.4

Improve#sales#opportunity/revenue# generation 24.1

Improve#employee# engagement 19.5

Other 5.3

CX'now'top'factor'driving'digital'channel'presenceCost#pressures#lessen#on#past#years#results

Copyright#©#2016#Dimension#Data#

Analytics'and'service'personalisation:'The#power#of#data#analytics#helping#organisations to#offer#an#enhanced#choice#tailored#to#the#customer#to#deliver#a#more#personalised CX

SOURCE:#2016# Global# Contact# Centre#Benchmarking# Report

Personalisation of'services'will'be'key'and'enabled'by'analytics'–voted#top#trend#that#will#change#the#industry#in#next#5#years

Yet,#79%#still#have#no#big#picture#view#of#interactions#across#service#channels

Number#preIidentifying#and#segmenting#customers#has#increased#for#3rd consecutive#yeari#channel#prioritisation and#customer#groupings#top#methods#in#play

accelerate'your'ambition 30Copyright#©#2016#Dimension#Data#

Popularity'of'channel'type'by'age'group

Which' contact'channel' is'most'popular'with'the'following'age'groups?n#|#787

Percentage of'centres'that'do'track' channel'popularity'by'age'profile

%#of#N Under#25#years Between# 25#and#34#years

Between# 35#and#54#years

Between# 55#and#70#years Over#70#years

Social media 38.9 13.7 2.2 0.6 0.4

Mobile#application 27.2 23.7 6.3 0.8 0.5

Email 12.2 26.8 32.7 8.8 0.8

Telephone 11.5 18.4 51.7 87.0 93.2

Web#chat 9.4 16.5 6.3 1.1 0.3

Other 0.7 0.9 0.9 1.7 4.7

1st

2nd 3rd 4th

5th

6th

5th 5th6th

2nd 5th

3rd 1st 2nd 2nd 3rd

4th 3rd 1st 1st 1st

5th 4th 3rd 4th

6th 6th 6th 3rd 2nd

Mobile'a'top'3'choice'for'everyone'<55Social#media#top#for#those#under#25i#phone#still#preference#for#35>#(it’s#not#going#away#anytime#soon)

accelerate'your'ambition 31Copyright#©#2016#Dimension#Data#

Top'technology'trends

What' are'the'top'three'technology' trends'as'prioritised'by'your'contact' centre?n#|#983

Percentage 2015 2016

Omnichannel# (frictionless movement# between# channels) 2 1

Technology# consolidation/integration 2 2

Migration#of# traffic# from#voice#to#digital 1 3

Analytics (incl.#big#data) Not asked 4

High#service#availability/business# continuity 7 5

System#and# data# security 8 6

Alternative# technology# models#(hosted,# cloud,# payIasIyouIuse, etc.) 5 7

Proactive# outbound Not#asked 8

Other 11 9

Voice#biometrics 10 10

Video# communications 9 11

Sentiment/emotion# technologies Not#asked 12

Omnichannel'the'top'priority'technology'solutionAnalytics#becoming#top#business#focus,#but#rated#4th priority#for#tech#teamsFocus#is#on#delivering#more#effective#services

Copyright#©#2016#Dimension#Data#

Cloud'and'hybrid'solutions:'Cloud#in#some#form#no#longer#a#discussion.##60%#plan#to#locate#tech#in#cloud.##

SOURCE:#2016# Global# Contact# Centre#Benchmarking# Report

61%'plan'to'locate'their'technology'in'the'cloud

30%#leaning#towards#hybrid#cloudi#23%#a#private#cloud#and#8%#a#shared/public#cloud#solution

In#future,#just#23%#will#own#and#retain#technology#on#premise

accelerate'your'ambition 33Copyright#©#2016#Dimension#Data#

62.2

67.1

72.3

76.2

78.3

78.4

80.2

83.8

84.4

86.5

86.5

88.8

37.8

32.9

27.7

23.8

21.7

21.6

19.8

16.2

15.6

13.5

13.5

11.2

Reduced# your#dependency# on#vendors# and#vendor# roadmaps

Provides#better# security

Enables# compliance# with#enterpriseIwide# IT

Ability# to#test# new#ideas# quickly#(establish#proof#of#…

Better# reliability

Improved# technology# uptime

Allows#us#to#pay#for#only#what#we#use

Reduced# costs

Increased# agility/speed# to#market

Provides#access#to#a#single# integrated# customer#contact#…

Improved# flexibility

Access#to#new#functionality

Agree Disagree

Impact'of'hosted/cloud'technologies'on'the'business

Users'expressing'an'opinion:' 'How' has'the'use'of'hosted/cloud' technologies' affected'your'contact' centre?n#|#370

87%'of'existing'users'highlight'it'provides'access'to'a'single'integrated'customer'platform89%#says#it#enables#access#to#new#functionality

accelerate'your'ambition 34Copyright#©#2016#Dimension#Data#

16.8

17.3

18.2

18.7

22.0

24.2

29.8

31.3

44.4

40.8

59.5

41.4

50.0

58.3

50.5

54.3

38.8

41.9

22.3

39.9

28.0

17.6

19.7

14.4

Knowledge# management# systems

Analytics#systems

Business# support# systems#(HR/Finance#management,# etc.)

Digital#channel# systems

Interaction# optimisation# systems#(WFM/recording#systems,#etc.)

Security#systems#(e.g.# fraud#prevention,# etc.)

Telephony# systems#I automated# (e.g.# IVR)

Telephony# systems#I agent# led# interactions

Meets#current#and# future#needs Meets#current#needs Doesn't#meet#current#needs

How'does'technology'meet'current'and'future'needs?

How'well'do'the'following'infrastructure'items'meet'your'current'and'future'needs?n#|#942

2'in'5'say'digital'systems'fail'current'needs78%#fear#systems#won’t#meet#future#needsi#less#than#½#overall#systems#meet#current#demands

Copyright#©#2016#Dimension#Data#

Top'5'themes'and'emerging'trends'– 2016'Report

Connecting'the'customer'journey…by'design:9#channels#now#the#normi# it’s#driving#omnichannel (connected#customer#journeys)#

Cloud'and'hybrid'solutions:#Cloud#in#some#form#now#longer#a#discussion.##Existing#users#offer#compelling#case#study#evidence

Proactive'automation:'proactive#outbound#activity,#preIempting#customer#needs,#improving#CX

Analytics'and'service'personalisation:'data#analytics#helping#organisations#to#to#deliver#a#more#personalised#CX

CX'recognised as'clear'differentiator:'it’s#dominating#the#service#revolution.#

Copyright#©#2016#Dimension#Data#

DigitalI missing#the#human'

touch

CX'dominates,'digital#volumes#growing,#but#falling# short#of#potential#

Needs#integrated#design,##ownership#and#management

Hybrid'cloud'I making#a#powerful'

impact

Cloud'no'longer'a'decisioni# hybrid#

architectures#changing#IT

Mindset'shift'enabling#access#to#single#connected#

customer#platform

Small'data'analytics#helping#services#go'

personal

Customer'(journey)#analytics'will#

revolutionize' the#future#of CX

Proactive#automation#a#dark#horse#game#changer

The#digital#revolution#is#being#held#backN human'touch'is'missing

User$inputs$to$technology$

requirements$low

Testing$and$approvals$scarce

Design

Consistent$$and$proven$techniques$missing

Objectives$not$aligned

Management

Responsibility$for$the$delivery$of$business$case$

objectives$

Silo$approach$to$channel$mgt.

Ownership

Copyright#©#2016#Dimension#Data#

Further'information…2016#Global#Contact#Centre#Benchmarking#Report#

Contact'us:

www.dimensiondatacx.com

cc.benchmarking@dimensiondata.com

@DiDataCX |##CCBenchmarking

Global#Contact#Centre#Benchmarking#Discussion#GroupDimension#Data#Contact#Centres#Showcase#Page#

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WITH"GENESYS

3939

WHAT"IS"STANDING"IN"THE"WAY"OF"GREAT"RELATIONSHIPS?

◉ Customers,are,frustrated,by,inconsistent,, impersonal,experiences

◉ High,effort,required,to,find,resolution

◉ Poor,workforce,performance,,&,high,turnover

◉ Operational,inefficiencies, lead,to,higher,operating,cost

“I#CAN’T#SEE#MY#CUSTOMERS#THROUGH#THE#MAZE#OF#CHANNELS#I#OFFER”

MULTIPLE,CHANNEL,CONTACT,CENTER

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WHAT"IF"YOU"COULD…

◉ Create,exceptional, relationships,with,your,customers

◉ Make,your,employees, the,champions,of,great,customer,experiences

◉ Always,be,ready,for,change,and,innovate,to,differentiate

41You#Can:,Introducing,the,Genesys,Omnichannel Engagement,Center

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Now,you,can◉ Engage,with,your,customers,to,build,

lasting,relationships

◉ Get,the,best,out,of,your,People

◉ Successfully,execute,your,customer,engagement,strategy

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WORLD’S"#1"CUSTOMER"EXPERIENCE"PLATFORM

◉ Orchestrate and,Route,Journeys◉ Optimize Omnichannel Workforce◉ Meet#Customer#Commitments#with,RealUTime,SLA,Management

◉ Proactively#Monitor#and,engage,web,customers◉ Leverage insights,from CX,&,Journey,Analytics◉ Market#Leader#Gartner#CCI#MQ#– 7,years,running,◉ Proven – 4,700,customers,in,120,countries◉ Deploy#Your#Way#– Cloud,or,Premises

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ACCORDING,TO,THE,FORRESTER,TOTAL,ECONOMIC,IMPACT,STUDY,,ENTERPRISES,USING,THE,GENESYS,CX,PLATFORM,ACHIEVE:

158%"ROI"Over""""

Five"Years

Payback"in"

12.8"Months

$20M+"Reduction"in"

Infrastructure"Costs

$7600+"NPV"Per"

Agent"License

GENESYS"IS"SMART"BUSINESS

◉ 30%" improvement"in"ecommerce"conversions

◉ 50%"reduction"in"customer"abandonment

◉ 12.5%" improvement"in"agent"handle"time