Vision Public Presentation Phase 1October 2012

Vision Louisville

1. Imagine the Future

2. Initiate a Collective Discussion

3. Catalogue the Challenges and Opportunities

WHY DO WE VISION?

CLIENT

COMMUNITY GROUPS

STRATEGIC TEAM

PUBLIC CONSULTATION

ADVISORY BOARD

PROJECT TIMELINE

JULY AUGUST SEPTEMBER OCTOBER

TODAY

PHASE 1DATA COLLECTION AND RESEARCH

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Client Group

Civic Leader

CommunityOrganizations

Mayor’s Office

BusinessOwners

Client Group

Civic Leader

CommunityOrganizations

Mayor’s Office

BusinessOwners

PublicConsultation

AdvisoryCommittee

Strategic TeamCoordination

Strategic TeamCoordination

Strategic TeamCoordination

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST

TODAY

PHASE 1DATA COLLECTION AND RESEARCH

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PH

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PHASE 2COMMUNITY INPUT

PHASE 3CONCLUSIONS AND RECOMENDATIONS

Client Group

Civic Leader

CommunityOrganizations

Mayor’s Office

BusinessOwners

Client Group

Civic Leader

CommunityOrganizations

Mayor’s Office

BusinessOwners

Client Group

Civic Leader

CommunityOrganizations

Mayor’s Office

BusinessOwners

Client Group

Client GroupCivic Leader

CommunityOrganizations

Mayor’s Office

Mayor’s Office

BusinessOwners

PublicConsultation

AdvisoryCommittee

PublicConsultation

AdvisoryCommittee

Strategic TeamCoordination

Strategic TeamCoordination

Strategic TeamCoordination

Strategic TeamCoordination

Strategic TeamCoordination

PublicConsultation

AdvisoryCommittee

Strategic TeamCoordination

Strategic TeamCoordination

Strategic TeamCoordination

Client Group

Civic Leader

CommunityOrganizations

Mayor’s Office

BusinessOwners

Strategic TeamCoordination

Strategic TeamCoordination

AdvisoryCommittee

TOTAL PROJECT TIMELINE

CLIENT

COMMUNITY GROUPS

STRATEGIC TEAM

PUBLIC CONSULTATION

ADVISORY BOARD

Assets: Natural Resources

A legacy of parks

Ohio River

Space

Natural resources

Assets: Culture

Kentucky Derby

Creative thought leaders

Pioneer spirit

Idea Festival

Bourbon

Community engagement

Whiskey Row

Assets: Opportunity

World leading aging care

Growth & re-use opportunity

Food and Beverage

UPS WorldPort

Advanced manufacturing

What is your vision for Louisville?

What are Louisville’s Values & Aspirations?

— Quality of Place— Lifelong Learning— Health— Sustainability— Connectivity— Independence — Authenticity— Innovation

— Diversity— Entrepreneurship— Creativity— Tradition— Tolerance— Collaboration— Identity

Plans are completed and currently underway that will ...

Densify and Activate the Urban Core

Whiskey RowDevelopment

S 4th StreetRetail District

NuLuArts District

KFC Yum! CenterWaterfront Arena

Campus expansions

Liberty Green

Downtown Housing Fund

DowntownDevelopment

Whiiskekey RRow

NuNuLLuLu

Libertty GGreen

Campusus eexpxpanansisions

Downtownwn HHHouousising Fund

KFC C YuYu !m!m! CCCenentter

S S 4t4thhh StStStrereetet

WaterfrontDevelopment

3

Reconnect the City to the Ohio River

1972 Belvedere Riverfront Plaza

1993 – 1996Riverwalk

1999-2013Waterfront Park

1837Farnsley-Morman Landing

Riverside Park

2013Big Four Pedestrian Bridge & Park

2013 –Big Four Station

Jeffersonville

2001313

18183737

Ohio RiverBridges Project

Improve Traffi c and Connectivity Between Kentucky and Indiana

2013 – 2018Downtown BridgeOhio River Bridges

2013 – 2017East End Bridge

Ohio River Bridges

2013 – 2018Kennedy Interchange

Ohio River Bridges

NeighborhoodDevelopment

Preserve Neighborhood Character While Making Room to Growg G

2007Wolf Pen Branch

Neighborhood Plan

2010Westport Corridor Plan

2020Original HighlandsNeighborhood Plan

2000Old Louisville Plan

2000’sDixie Highway and Pleasure Ridge Park

2007SoBro

Infi ll Development

2007Portland Plan

ManufacturingDistricts

Reintegrate industrial sites and discover new potentials

2009Rubbertown Corridor

Economic DevelopmentStrategy

2009Parkhill redevelopment

plan

2011Ford Assambly Plant retool and expansion

Louisville Loopand The Parklands

Weave parks and green space into the city fabric

2011 – 201521st Century Parks:

The Parklands

1891 – 1930Olmsted parks and

parkways

2005-2017Louisville Loop

Jefferson Memorial Forest

18OOOlmste

pa

00Chapter TitleState of Affairs

JUST OVER

255255 1010%

Middleweight cities are in the US

Importance of US cities in the global economy

of the global GDP growth to 2025 will

come from large US cities

8080%

ALMOSTALMOST

8585%1 in 201 in 20 1 in 31 in 3

of the US population lives in large cities

Of US GDP was generated by 259

cities in 2010

US cities will have more seniors than children by 2025

US cities has more seniors than

children today

GOALS FOR VISION LOUISVILLE

The Vision Louisville Plan should set goals and aspirations for how to …

Work towards a common goal

Communicate Louisville’s unique assets

Create synergies between public & public initiatives

Organize government, investors, partners, citizens in common goals to prioritize and achieve results.

Create a mutual image of where we are going.

Preserve andextend Louisville’sdistinct heritage.Distinguish

Louisville locallyand regionally.

Create synergy on all levels:— access— transportation— education— cultural sectors— jobs— community dialogue

Provide a vehicle for and leverage existing initiatives such as the Greater Louisville Project.

An increased concentration of capital markets focuses energy and creates competition. A changing economy makes it diffi cult to assess value and risk.

Fresh water sources are increasingly vulnerable and  dwindling. Pollution run-off spreads unpredictably and beyond political borders.

Rising temperatures, severe weather, and rising seas will put increasing strains on infrastructure.

The need to reduce emissions creates a new market. Peak Oil changes transportation. Relying on imported energy is not an option.

Deferred maintenance can lead to catastrophic failures. Communication networks create new opportunities and operational challenges. Urban sprawl creates unsustainable patterns.

The population is growing, aging, diversifying, and increasingly transient and urban. Household sizes are shrinking.

Capital

Water Energy Demographics

Climate Change Infrastructure

DRIVERS OF CHANGESevere shifts are driving how we approach living and designing in our cities.

115,000115,000

31,00031,000

180180%

5858%

3 3 MILLIONMILLION

SQ FTSQ FT

2.2 2.2 MILLION SQ MILLION SQ

FTFT

60,00060,000

2 – 42 – 4

2x2x12,00012,000ACRESACRES

223223%

0 50

New LouisvilliansBusiness as Usual Louisville in 25 Years

New Workers

Increase in Car Traffi c

Population at Retirement Age

New Offi ce Space

New K-12 Schools

New Households

New Major Employers

The number of people over 80

New Housing Development

Increase in Commercial Traffi c

New Mass Transit Systems

Added Energy Demand(well above national average)

Increasingly Poor Air Quality

(ranked among the worst in US)

3/4Overloaded Water

Systems

AT LEAST

TRILLION BTU

State of AffairsIncrease in Car Traffi c

State of Affairs

60,00060,000New Households

State of Affairs

5050 Trillion Trillion

BTUBTUAdded Energy Demand

State of Affairs

58%58%Population Retirement Age

For Louisville to realize its future on the scale commensurate with its visions, a “step-change” is required. To sustain the growth that the vision can potentially unlock, we have identified specific generators.

Research

Precedent Resources

Copenhagen Bicycle Strategy

Create Austin

Oslo le GrandFast and Beautiful

Proyecto Madrid Centro

Pari(s) Plus Plan NYC

Milano

Guide to Sustainia

The Portland Plan

111

EXECUTIVE SUMMARY

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GOOD, BETTER, BESTTHE CITY OF COPENHAGEN’S BICYCLE STRATEGY 2011-2025

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1

PARI(S) PLUS#1

MVRDVACSAAF

PLUS STABLE En devenant plus sécuriséeEn devenant plus structuréeEn devenant plus intègreEn devenant plus résilienteEn devenant plus prospère

PLUS EFFICACE En devenant plus performentEn devenant plus propreEn devenant plus dynamiqueEn devenant plus proche

PLUS FLEXIBLE En devenant plus innovanteEn devenant plus soupleEn devenant plus mutable

PLUS OUVERTEEn devenant plus accueillanteEn devenant plus connectéeEn devenant plus équitable

PLUS COHÉSIVEEn devenant plus solidaireEn devenant plus mixteEn devenant plus cosmopoliteEn devenant plus cultivée

CONSULTATION INTERNATIONALE POUR L’AVENIR DU PARIS MÉTROPOLITAIN04122008

GUIDETO

SUSTAINIA

EXPLORING THE SUSTAINABLE SOCIETY OF TOMORROW

1st EDITION

APRIL 2012

PROSPEROUS. EDUCATED. HEALTHY. EQUITABLE.

THE PORTLAND PLAN

PRECEDENTSPRECEDENTS

ARCHITECTUREARCHITECTURE

FINANCIAL GOALSFINANCIAL GOALS

IDENTITYIDENTITY

ACCESSIBILTYACCESSIBILTY

EDUCATIONEDUCATION

BRANDBRAND

SUSTAINABILITYSUSTAINABILITY

TALENTTALENT

CULTURECULTURE

VISIONVISION

HEALTHHEALTH

INNOVATIONINNOVATION

LOLGISTICS AND LOLGISTICS AND TRANSPORTTRANSPORT

URBANISMURBANISM

CONNECTIVITYCONNECTIVITY

Best Practice for Cities

Best Practice for CitiesBest Practice for Cities

Best Practice for CitiesBest Practice for Cities

Best Practice for CitiesBest Practice for Cities

Best Practice for Cities

Best Practice for Cities

Best Practice for Cities

Best Practice for Cities

Best Practice for Cities

Best Practice for Cities

Best Practice for Cities

Best Practice for Cities

Best Practices for Cities

20372037

IDENTITYIDENTITY

LIVINGLIVING

ENERGYENERGY

CONNECTIVITYCONNECTIVITY

HEALTHHEALTH

REGIONALISMREGIONALISM

CREATIVITYCREATIVITY

Best Practice for Louisville

Best Practice for Louisville

Best Practice for Louisville

Best Practice for Louisville

Best Practice for Louisville

Best Practice for Louisville

Best Practice for Louisville

Best Practices for Louisville

RESEARCH1 Regionalism2 Connectivity3 Living4 Creativity5 Health6 Energy7 Identity

00Chapter Title1 Regionalism

As competition between cities increases, the pooling of economic, cultural, and educational resources within a visible, branded region can strengthen diverse assets into a united whole.

Regionalism

Regionalism

Can regional partnership create new economic prosperity?

The Midwest is the fi fth largest economy in the world, after the US itself, China, Japan, and Germany.

Regionalism

MIDWEST

LEXINGTON22 billion

LOUISVILLE56 billion

NASHVILLE56 billion

CINCINNATI98 billion

COLUMBUS89 billionINDIANAPOLIS

96 billion

Kentucky

ST.LOUIS15 billion CHARLOTTE

118 billion

CHICAGO532 billion

Iowa

Missouri

Illinois Indiana Ohio Pennsylvania

New Yor

West Virginia

Virginia

North CarolinaTennessee

Michigan

Wisconsin

Mississippi Alabama Georgia South Carolina

Arkansas

LEXINGTON$745/person

LOUISVILLE$749/person

NASHVILLE$352/person

CINCINNATI$460/person

COLUMBUS$484/personINDIANAPOLIS

$546/person

Kentucky

ST.LOUIS$53/person CHARLOTTE

$665/person

CHICAGO$562/person

Iowa

Missouri

Illinois Indiana Ohio Pennsylvania

New Yor

West Virginia

Virginia

North CarolinaTennessee

Michigan

Wisconsin

Mississippi Alabama Georgia South Carolina

Arkansas

Gross Domestic Product by city GDP per person

BULLITT

NELSON

SPENCER

SHELBYJEFFERSON

OLDHAM

CLARK

FLOYD

WASHINGTON

HARRISON

HENRY

FRANKLIN

WOODFORD

SCOTT

FAYETTE

CLARKSVILLE

LOUISVILLE

GEORGETOWN

FORT KNOX

SHELBYVILLE

LEXINGTON

FRANKFORT

Louisville AreaFort KnoxHumanaFordUPSLantechBrown-FormanRaytheon GEUniversity of LouisvilleYUM!

Lexington AreaToyotaUniversity of KentuckyAT&TLexmarkTempur-PedicLockheed Martin

Bourbon Trail

Regionalism

BLUEGRASS SUPER REGION AND BEAM

44% of the state’s GDP is produced within in the Bluegrass Economic Advancement Movement zone.

America 2050 is laying the foundation for future high speed rail connection; Louisville will be connected to Northern destinations in Phase 3.

Regionalism

AMERICA 2050

Regionalism

LOU-HUB

The UPS Worldport has inspired other companies to locate headquarters in Louisville and create partnerships with the logistics hub.

Regionalism

AIRPORTS

UPS

PASSENGER TERMINAL

Ashton Adair

Preston Highway area

Prestonia

Standiford

Edgewood

Minor Lane area

Highland park

Possible extension areas

Regionalism

MULTIMODAL CITY

I-65

I-64

I-71

I-74

UPSWORLDPORT

PORT OF LOUISVILLEISVILLEEELLVS

I-71I-655

I 64I

00Chapter Title00 Chapter Title2 Connectivity

Parks are a basic amenity that should be available everywhere, serving as a network of connected spaces and programs throughout the city.

Connectivity

Connectivity

Can Louisville build on the success of Waterfront Park and extend it?

Louisville has the potential to exploit its waterfront more fully.

Connectivity

WATERFRONT POTENTIAL

Oslo began to look holistically at its waterfront in 2000.

Connectivity

OSLO WATERFRONT

UPPERRIVER

LOWERRIVER

FOREST/POND CREEK

UPPERRIVER

NORTHEAST

FLOYDSFORK

Connectivity

LOUISVILLE LOOP

Plans are being made to connect the Louisville Loop, a hundred mile pathway system.

The Plan

5 PHYSIOGRAPHIC CONDITIONS

An expanded network of parkways would make recreation more

accessable for neighbourhoods.

Connectivity

Could a network of parks and pathways more fully serve Louisville’s neighborhoods?

Outer Loop is about 70 miles

Connectivity

How can Louisville sustain a public transportation system?

Light Rail System Transmilenio Dedicated Lane Bus System,

Hiriko, M.I.T.’s Electric Car System,

Connectivity PUBLIC TRANSPORTATION

The most innovative public transportation systems are fl exible and allow for a variety of solutions.

Bordeaux, France Bogota, Colombia Bilbao, Spain

A north south axis of public transport has already been proposed by the The South Central Corridor Light Rail Project (2004)

AIRPORT

AIRPORT

UPS/FORD

P&R GENE SNYDER

UNIVERSITY

CHURCHILL DOWNS

SHELBY PARK

CLARKSVILLE

PARK AND RIDE

DOWNTOWN

OHIO RIVER BRIDGES PROJECT

Connectivity PUBLIC TRANSPORTATION

The lightrail network could be expanded covering major nodes in town.

AIRPORT

OHIO RIVER BRIDGES PROJECT

P&R SHIVELY

P&R DIXIE

WAVERLY HILLS

IROQUOIS

UNIVERSITY

AIRPORT

UPS/FORD

P&R GENE SNYDER

UNIVERSITY

CHURCHILL DOWNS

SHELBY PARK

CLARKSVILLE

PARK AND RIDE

PARK HILL

P&R FORT KNOX

DOWNTOWN

P&R ST. MATTHEWSNUCLEUS

CHEROKEE

ANCHORAGESAWYER

P&R FORD

P&R = Park and Ride Stations

Connectivity PUBLIC TRANSPORTATION

PERCENTAGE TRAFFIC SPLITS

2010

2037

CAR

PUBLIC TRANSPORT

BICYCLE, WALKING

84%

40%

30%

30%

5,3%2,2%

Strategies:

— Extensive network of pedestrian routes

— Extensive and attractive network of bike routes, separated from busiest streets

— Bike rentals/city-bikes/ freewheelers

— Development of public transport network with broader site coverage

— Simple route charts with high frequency and stringent departures

— Improved conditions for intermodal changes

— Establishment of park and ride at city borders

Connectivity PUBLIC TRANSPORTATION

FORT KNOX

DIXIE

WAVERLY HILLS

IROQUOIS

SHIVELY

SHAWNEE

PORTLANDNUCLEUS

CHEROKEE

SHELBY PARK

UNIVERSIT

Y

CHURCHILL D

OWNS

UPS / FO

RDAIR

PORT TERM

INAL

GENE SNYDER

CLARKSVILLE

ST. M

ATHEWS

?

?

?

?

?

?

?

??

?

?

???? ? ?

?

?

?

? ?

SAWYER

ANCHORAGE

FORD P

LANT

DOWNTOWN

DIXIE

LY HILLS

ROQUOIS

SHIVELY

SHAWNEE

ORTLAND

WNTOWN

OHIO R

IVER

OHIO R

IVER

5200 jobs

3500 jobs

40 000 inhabitants

64 700 inhabitants

22 300 students

15 500 jobs

Connectivity PUBLIC TRANSPORTATION

Connectivity

Can Louisville become a bike-centric city?

BIKE LANE

BIKE ROUTE

BIKE LANE, BIKE PATHOR GREENWAY

DESIREABLE CONNECTION

If bikable connections were made clearer, it would be easier to promote bicycling as an alternative means of transportation.

Connectivity BICYCLE CONNECTIONS

Connectivity

Can we transform infrastructural boundaries into attractions?

Infrastructure in Louisville creates boundaries.

Connectivity INFRASTRUCTURAL BARRIERS

9th Street Ramp.

Connectivity INFRASTRUCTURAL BARRIERS

Infrastructure in Louisville creates boundaries.

Connectivity INFRASTRUCTURAL BARRIERS

2

3

Create transportation fl uidity and reprogram existing infrastructures with new forms of public transportation.

i-264 i-365

Connectivity INFRASTRUCTURAL TRANSFORMATION

i-365

SPORTING WEST

INCUBATION

CYCLE CITY

THE CIVIC HIGHWAY

LIGHT RAILBICYCLE HIGHWAY

BEAM TRAINING

DIXIE PARK AND RIDE

ALLOTMENT GARDENS

Connectivity INFRASTRUCTURAL TRANSFORMATION

00Chapter Title00 Chapter Title3 Living

What is quality growth?

Louisville is not defi ned by its center or periphery but by its patchwork nature.

Living FROM A CENTER-PERIPHERY TO A PATCHWORK

SINGLE FAMILYI RESIDENTIALMULTI-FAMILY RESIDENTIALCOMMERCIAL AND OFFICE

INDUSTRIAL

PUBLIC AND SEMI-PUBLICRECREATIONAL/CEMETERIES

WEST

MID-WEST

SOUTH-WEST

EAST-CENTRAL

NORTH-EAST

CENTRAL

SOUTH-CENTRAL

EAST

SOUTH-EAST

Neighborhoods are not autonomous. The boundaries of these districts refl ects perceived cross-neighborhood relationships.

SINGLE FAMILYI RESIDENTIALMULTI-FAMILY RESIDENTIALCOMMERCIAL AND OFFICE

INDUSTRIAL

PUBLIC AND SEMI-PUBLICRECREATIONAL/CEMETERIES

Living LOUISVILLE DISTRICTS LAND USE

WEST

58% RESIDENTIAL

16.3% INDUSTRIAL

54.7% RESIDENTIAL

2.9% INFRASTRUCTURE*

0.1% UN-PROGRAMED

52.2% RESIDENTIAL17.8% UN-PROGRAMMED

CENTRAL

MID-WEST

6.1% UN-PROGRAMED

7.5% INFRASTRUCTURE*

16.3% INDUSTRIAL

6.5% INDUSTRIAL

9.5% PARK

15.2% PARK

7.3% PUBLIC INSTITUTIONS

1.5% UN-PROGRAMMED

5% OFFICE AND COMMERCIAL

15.1% INDUSTRIAL

4% PARK

4.4% PUBLIC INSTITUTIONS

4% PUBLIC INSTITUTIONS5% OFFICE AND COMMERCIAL

65.4% RESIDENTIAL

39.8% RESIDENTIAL

3.2% INFRASTRUCTURE*

50.5% RESIDENTIAL

31.4% UN-PROGRAMED

41.1% UN-PROGRAMED

5.9% INFRASTRUCTURE*

EAST-CENTRAL

NORTH EAST

EAST

8.7% UN-PROGRAMED

6,4% PARK

6.1% PUBLIC INSTITUTIONS

4.5% OFFICE AND COMMERCIAL

2.9% INDUSTRIAL

2.9% OFFICE AND COMMERCIAL4.2% INDUSTRIAL

5.8% PARK

3% PUBLIC INSTITUTIONS

3.1% OFFICE AND COMMERCIAL4.6% INDUSTRIAL

5.9% PARK

2.3% PUBLIC INSTITUTIONS

2.2 INFRASTRUCTURE*

43.7% RESIDENTIAL

47.3% UN-PROGRAMED

35.6% UN-PROGRAMED

44% UN-PROGRAMED

42.5% RESIDENTIAL

38.4% RESIDENTIAL

SOUTH-EAST

SOUTH-CENTRAL

SOUTH-WEST

1.8% PARK

4.5% OFFICE AND COMMERCIAL

9.1% INDUSTRIAL

2.4% PARK2.9% PUBLIC INSTITUTIONS

2.4% OFFICE AND COMMERCIAL7.3% INDUSTRIAL

14.2% PARK

2.5% PUBLIC INSTITUTIONS

1.6% OFFICE AND COMMERCIAL3.5% INDUSTRIAL

1% PUBLIC INSTITUTIONS

1.1% INFRASTRUCTURE*

3% INFRASTRUCTURE*

1.2% INFRASTRUCTURE*

Living LOUISVILLE DISTRICTS LAND USE

Living

What are the effects of uneven distribution of resources and amenities across neighborhoods ?

Research from John I. Trawick, AICP, Center For Neighborhoods

HOUSEHOLD INCOME HOME VALUE CHANGE IN VALUE

EDUCATION RENTAL OCCUPANCY VACANT HOUSING

Living

Living WEST SIDE CHALLENGE

The neighborhood map form a patchwork of different spatial residential organisations.

Living RESIDENTIAL PATCHWORK

01. Creekbed

04. Communal Block

07. Culdesac

02. Skinny Grid

05. Labyrinth

08. Dead-End Grid

03. Alley Grid

06. Soft Grid

09. Villas

Living SUBURBAN DEVELOPMENT PATTERNS

PARKSHOPPING CENTERSCHOOLSPORTS CAMPUSPUBLIC INSTITUTION

Living NEIGHBORHOOD AMENITIES

Schools

Living NEIGHBORHOOD AMENITIES

Parks

Living NEIGHBORHOOD AMENITIES

Public Institutions

Living NEIGHBORHOOD AMENITIES

Shopping Centers

Living NEIGHBORHOOD AMENITIES

Sports Campus

Living NEIGHBORHOOD AMENITIES

PURELY HOUSINGHOUSING + 1 AMENITYHOUSING + 2 AMENITIESHOUSING + 3 AMENITIESHOUSING + 4 AMENITIESHOUSING + 5 AMENITIES

Living NEIGHBORHOOD AMENITIES

Living

What are strategies for growth in the future: densification or sprawl?

Living

SCENARIOS FOR GROWTH:Current Strategy

Autonomous housing units with relatively low density planning methods.

12,000 ACRES: SUBURBAN INFILL

Living

SCENARIOS FOR GROWTH:Densifi cation Of Existing Semi-Urban Centers

Identify open lots within the urban service boundary to reduce suburban construction costs and consequences.

12,000 ACRES: NEW BUILDING + DENSIFICATION STRATEGIES

Living

SCENARIOS FOR GROWTH:Transformation of Industrial Remnants to Residential units

Identify strategic buildings formerly used for industry which are now standing empty.

12,000 ACRES: INDUSTRIAL TRANSFORMATION

Living

SCENARIOS FOR GROWTH:Waterfront Development

Develop new residential neighborhoods which have a stronger relationship to the Ohio River.

12,000 ACRES: WATERFRONT DEVELOPMENT

00Chapter Title00 Chapter Title4 Creativity

Creativity

Can Louisville become a leader in a 21st century industry?

Creativity

COMPETITIVE LOUISVILLE

Louisville is currently a leader in Logistics, Healthcare, Advanced Manufacturing and the Food and Beverage Sector.

Belknap

Health Sciences Center

Spalding University

Bellarmine University

Louisville’s knowledge economy, if enabled by UPS, could have worldwide reach.

University Hub + UPS Hub

Creativity

CREATIVE CITY

Creativity

Can the University become an accelerator of talent and innovation between hubs?

INNOVATION

FOOD HUB

NEW BUSINESSES

RIVER PORT

NEW BUSINESSES

DISTRIBUTION

DEVELOPMENT

MANUFACTURING

MANUFACTURING

The university can offer partnerships to local and regional hubs to accelerate innovation.

Creativity

CREATIVE LOU-HUB

Logistics network linked to UPS Worldport, the Port of Louisville, and the railroad and Interstate Highway systems

ZAPPOS

CSX INTERMODAL TERMINAL

BROWN-FORMAN

ALLIANCE ENTRETAINMENT

I-65

I-64

I-71

AMAZON

GEEK SQUAD

GILT GROUPE

CHEGG

DORMAN

SUN PRODUCTS

CLEARWATERFINE FOODS

UPSWORLDPORT

ANN TAYLOR

SPORTSWEAR INC.

PORT OF LOUISVILLE

GENENTECH

Creativity

CREATIVE LOU-HUB

Creativity

Can we transform Louisville from a festival city to a creative city?

Culture in Louisville takes many forms and is shared through various events and activities.

Creativity

CULTURE

KFC YUM! CENTER

WHISKEY ROW

KENTUCKY CENTER

CONVENTION CENTER

SLUGGER MUSEUM21C HOTEL

4TH STREET LIVE!

BROWN HOTEL

SLUGGER FIELD

MUHAMMAD ALI CENTER

CITY HALL

By clarifying the districts and cultural axes, the downtown identity will emerge.

Creativity

DOWNTOWN

NUMBER OF PUBLIC EVENTS PER MONTH

PERCENTAGE OF TOURISM ATTRACTED PER MONTH

JAN

UA

RY

APRIL

MAYJUNEJU

LY

OCTOBER

AUGUST

SEPTEMBER

NOVEMBER

NOVEMBER

DECE

MBE

R

FEBR

UARY

MARCH

JAN

UA

RY

APRIL

MAY

JUNEJULY

OCTOBER

AUGUST

SEPTEMBER

DECE

MBE

R

FEBR

UARY

MARCH

24%

2%2%

2%

3%

6%

12%

4%

6%

10%

5%24%

(Kentucky DerbyFestival/Thunder over Louisville)

(KentuckyDerby)

(ForecastleFestival)

(FallFestivals)

The year calendar should be fully programmed with events that stimulate and project creativity, innovation, and economic stimulus.

Creativity

INCREASED PROGRAMMING

An architectural icon can be the new symbolic center of knowledge and creativity for Louisville.

Creativity

CITY LIBRARY AS LAB

Creativity

Can a new center of knowledge and creativity become a platform for exchange between citizens —an URBAN LIVING ROOM?

Creativity

What is the potential of expanding the food hub in Portland?

LOU FOOD HUB COVERED MARKET

EDIBLE SCHOOL GARDEN

ACTIVITIES UNDER INFRASTRUCTURE

AQUA-PONICSTORMWATER POND

DISTRIBUTION CENTER

URBAN AGRICULTURE CENTER

Creativity

FULU?

00Chapter Title00 Chapter Title5 Health

As a world leader in aging care, Louisville is uniquely poised at the center of a global demographic shift over the next twenty years.

Louisville has the largest concentration of aging-care businesses in the world.

Health

AGING CARE

At home, however, it needs to support its own citizens in ways that go beyond health to the social and economic links tied to improved life expectancy.

Health

Can Louisville become the healthy escape?

— Clean environment— Healthy eating— Active living

Health

How might the major institutions and private enterprise in Louisville support healthy living from the ground up?

An attribute of the future city will be healthier living alternatives.

Louisville should lead the state in the transformation of healthy urban and suburban development.

00Chapter Title00 Chapter Title6 Energy

Energy

How can Louisville (and by extention, Kentucky) shift to more sustainable energy resources?

LOW

WIND RESOURCE MAP

OK

PHOTOVOLTAIC SOLAR RESOURCE

MID

GEOTHERMAL RESOURCE

OK

BIOMASS RESOURCE FROM URBAN WOOD RESIDUES

Solar and biomass energy resources have the most potential for Louisville.

Energy

Energy

RENEWABLE ENERGY POTENTIAL

As the third largest producer of coal in the nation, Kentucky is reliant on conventional fuel sources to generate electricity.

coal 92%hydro 3%petroleum 2%natural gas 2%biomass >1%

commercial 21%residential 31%industrial 48%

Kentucky electricity con-sumption by sector, 2010

Kentucky electricity generation, 2010

*Kentucky Energy Database, 2011

Energy

COAL VS. RENEWABLES

REHABILITATION: ZOLLVEREIN MASTERPLAN, GERMANY

BROWNFIELD AND INDUSTRIAL REMEDIATION:FORD TRUCK ASSEMBLY PLANT, DEARBORN, MICHIGAN

EXELON SOLAR CITY, CHICAGO

SOLAR LANDFILL, SCITUATE, MASSACHUSETTS

PARK HILL: 550 ACRES

=19,800 HOMES POWERED BY SOLAR ENERGY

NORTH EAST HARBOR: 240 ACRES

=8,750 HOMES POWERED BY SOLAR ENERGY

PORTLAND RAIL: 82 ACRES

SHIPPINGPORT ISLAND: 112 ACRES

=4,000 HOMES POWERED BY SOLAR ENERGY

RUBBERTOWN: 2,600 ACRES

=73,800 HOMES POWERED BY SOLAR ENERGY

0 HOMES POWERED BY SOLAR ENERGY

Empty spaces, rooftops, and industrial sites have the potential to power thousands of homes.

Energy

SOLAR ENERGY PROPOSAL

The Kentucky Exposition Center is the largest climatized building in the State and one of the largest of it’s kind in the US. (1,3 Million Sq. Feet)

How can it be turned into the fi rst Carbon Neutral fair ground in the Country?

PHOTOVOLTAIC CELLS

LIVING ROOF

PONDS TO COLLECT STORMWATER PERMEABLE PAVEMENT IN PARKING

Energy

RETROFIT POTENTIAL PHCE

7 Identity

What makes a city competitive?

“The Kentucky Derby is a horse race, a celebration of humanity, people come and are blown away.”

Identity

Externally, Louisville has a rich and vivid historical heritage to draw upon.

“Kentucky produces 95% of the world’s bourbon.”

“Louisville has been voted by Zagat as one of 8 foodie cities in the world.”

“28,000 people give from their weekly paycheck, that speaks to our culture.”

“This is a city of joiners, give them something to do and they’ll do it.”

“We have a sense of Louisville pride not seen in sister cities, such as Cincinnati or Indianapolis.”

“People like living here because you can come and make a difference quickly.”

Identity

At a local level, neighbor-hoods and a pride of place bind residents together.

“We want to package ourselves in an authentic way to draw people, from business, food, art, music, innovation, to interfaith dialogue.”

“21C has been successful in reframing contemporary art for a popular context.”

Identity

New traditions are being born that can evolve Louisville’s heritage to the present.

“Forecastle brings together a culture we’re moving towards on the river.”

“We are barely tapped compared to Napa Valley. The tourist experience could grow significantly here.”

But ...

“There’s a story to be told, we’re only in the first chapter.”

“I wish Louisville would just choose one thing and work on it, make it happen.”

“Louisville lacks an organizing principle. We need an identity driving us forward, that we can measure.”

Identity

Without one focal point, Louisville has not been able to strongly assert its identity and provide a larger narrative.

“What is the brand of Louisville? Most people are pleased when visiting because they have no or low expectations.”

“There are all these pieces that are not connected to one another in terms of a larger brand.”

Indianapolis

Atlanta

Louisville

Detroit

Minneapolis Raleigh

Identity

Possibility City plays into the trap of regional cities aspiring to be “big city” without telling a specifi c story.

Assets

— Real regional character, cosmopolitanism and heritage

— Louisville is undefi ned, a blank slate for perception

— Good existing assets: high quality of life, space, potential for growth

— Motivated parties (city, business, patrons)

— Culture of independence

— Potential to develop public and private partnerships

— Key growth industries have been fostered over time

Challenges

— Moving beyond heritage

— Need for larger identity and narrative that communicates its assets

— Overmodesty about Louisville’s assets

— Identity crisis: big city, town, or something in between?

— Competitive distinctiveness and visibility with similar American cities

— Ability to compete in the knowledge economy

Identity

ASSETS & CHALLENGES

In the era of industrialized economy, places were represented by their products.

Identity

If Italy = Fashion, Food, Furniture

IdentityIdentity

Identity

Then Louisville = Horses, Bourbon, Baseball Bats

1872 1785 1855

What is the image of Louisville in an idea economy?

Identity

How can Louisville move into the present by embodying experiences and ideas rather than objects?

Identity

Consider:Louisville = City of New Tradition

Identity

Consider:Louisville = The Green City

Identity

Consider:Louisville = The Healthy City

“Put Louisville on the map.” Visibility.

“People leave with a much bigger perspective once they come here.” Reputation.

“We need an identity driving us forward.” Purpose.

“We’re only in the first chapter of our story.” Storytelling.

Identity

DEFINING SUCCESS

Tradition + New Louisville

Kentucky Derby

Extended Waterfront

Extensive Interconnected

Park System

Multi-Modal Innovative

Mass Transport

Super Regional

Manufacturing Hub

Multi-Modal Regional

Transport Hub

Solar Fields & Free Energy on the Westside

New Urban Living Room Downtown

Local Food Economy

Muhammad Ali

Arts CultureThe Bourbon Experience

Louisville Slugger

Parks Culture

Identity

21ST CENTURY LOUISVILLE

Transformative Housing

THANK YOU