The Sourcer's Guide to Epic Marketing Campaigns

Post on 11-Apr-2017

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Transcript of The Sourcer's Guide to Epic Marketing Campaigns

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• Advanced Boolean skills

• Technologist

• Marketing-savvy

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1. Define objective

2. Identify audience

3. Target with messaging

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Opens

Engagements

Conversions

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…with a campaign

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…through social

…in the

apply flow

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Content focused on:

• Employer brand

• Culture

• Employee stories

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