THE POWER OF INFOGRAPHICS@MuhammadInc @HCCMIS

@MuhammadInc @hccmis

PROBLEM!People don't like insurance or doctors

@MuhammadInc @hccmis

@MuhammadInc @hccmis

@MuhammadInc @hccmis

@MuhammadInc @hccmis

WORLDWIDE COVERAGE

@MuhammadInc @hccmis

BRAND AWARENESS

@MuhammadInc @hccmis

INCREASED TRAFFIC

MULTI-CHANNEL ECOSYSTEM

Increased Website Traffic

Facebook TwitterBlog Video Other

$$$

@MuhammadInc @hccmis

VS.

500,000

7,875,000

15,250,000

22,625,000

30,000,000

Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

@MuhammadInc @hccmis

1.3M

25M

Infographic

SEARCH RESULTS INDEXED

@MuhammadInc @hccmis

Infographic

201,OOOGLOBAL SEARCHES PER MONTH

Prepare

CreateRelease

@MuhammadInc @hccmis

Prepare CONNECT CONTENT

@MuhammadInc @hccmis

Online Trends

Your Topics

Prepare

CONNECT CONTENT

@MuhammadInc @hccmis

Perfect

Prepare KNOW AUDIENCE

@MuhammadInc @hccmis

Prepare

KNOW AUDIENCE

@MuhammadInc @hccmis

Prepare RESEARCH TOPIC

@MuhammadInc @hccmis

RESEARCH TOPIC

Prepare

@MuhammadInc @hccmis

Prepare

@MuhammadInc @hccmis

Prepare

CreateRelease

@MuhammadInc @hccmis

Create

@MuhammadInc @hccmis

STORY IN ACTS

@MuhammadInc @hccmis

STORY IN ACTS

Act OneAct Two

Act Three

@MuhammadInc @hccmis

STORY IN ACTS

Act One

Act Two

Act Three

Create INVEST IN DESIGN

@MuhammadInc @hccmis

Create

INVEST IN DESIGN

@MuhammadInc @hccmis

Create EDIT RUTHLESSLY

@MuhammadInc @hccmis

Create

EDIT RUTHLESSLY

@MuhammadInc @hccmis

Prepare

CreateRelease

@MuhammadInc @hccmis

Release

@MuhammadInc @hccmis

ENGAGE INFLUENCERS

@MuhammadInc @hccmis

ENGAGE INFLUENCERS

Release LEVERAGE NETWORK

@MuhammadInc @hccmis

LEVERAGE NETWORK

@MuhammadInc @hccmis

Source: https://www.facebook.com/press/info.php?statistics

AVERAGE FACEBOOK USER HAS

130 FOLLOWERS

Release BE CHANNEL AGNOSTIC

@MuhammadInc @hccmis

BE CHANNEL AGNOSTIC

@MuhammadInc @hccmis

RECAP

• Relate content to brand

• Research topic

• Know your audience

• Create acts

• Invest in design

• Edit ruthlessly

• Engage influencers

• Leverage your network

• Be channel agnostic

@MuhammadInc @hccmis

@HCCMIS

@MuhammadInc @hccmis

SWEET TOOTH DENTAL INFOGRAPHIC

Q & A

@MuhammadInc @hccmis